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Cloud Economics and Strategy Track

Cloud technologies are most relevant when placed in the context of cloud business strategy and business value. Most would agree that cloud computing can often reduce total cost, even though there is conflicting data regarding unit costs. Such cost reduction, however, can be nuanced, and depends on current do-it-yourself costs relative to cloud providers, dynamic pricing, migration costs, workload variability and unpredictability, detailed mechanics of expense tracking, billing increments, and emerging brokers, financial intermediaries, and markets, such as for reserved instances.

Beyond cost, elastic resources, platform as a service, and software as a service can enhance time-to-market and business agility, by enabling customers to rapidly configure and provision resources and services. In addition, however, cloud-centric business models can differentiate products and services, improve business processes in terms of time, quality, cost, and carbon footprint, enhance the customer experience through richer, more responsive interactions, accelerate innovation via enhanced internal collaboration as well as open external innovation, and, coupled with big data, forge closer customer relationships, leading to greater customer lifetime value and reduced churn.

This track spans everything from real-world case studies to strategy models for the cloud, and shows you how to both save money and make money using the cloud.


Track Chair

Joe Weinman

Joe Weinman

Senior VP, Telx

Joe Weinman is responsible for leading Telx's fast-growing cloud services business development and strategy. He joined Telx with over 30 years of experience in executive leadership positions at AT&T, Hewlett-Packard, and Bell Laboratories, in areas such as corporate strategy, business development, product management, operations, and R&D.

Named a "Top 10 Cloud Computing Leader" by TechTarget, Weinman is a frequent keynote speaker, blogger and the founder of Cloudonomics, a rigorous, multidisciplinary analytical approach leveraging economics, behavioral economics, statistics, calculus, computational complexity theory, simulation, and system dynamics to characterize the sometimes counter-intuitive multi-dimensional business, financial, and user experience benefits of cloud computing and other on-demand, pay-per-use business models. He is the author of Cloudonomics: The Business Value of Cloud Computing, available from John Wiley & Sons in summer, 2012.

Mr. Weinman has been awarded 14 U.S. and international patents in areas such as line coding, simulation and workflow, consumer goods, wireless technologies, telecommunications, and distributed computing. He has more pending in cloud computing, homomorphic encryption, IP unicast/multicast error correction, Internet search results ranking algorithms, digital imaging, and software applications. He is also a recipient of the AT&T Architecture Award, the AT&T Patent Achievement Award, and multiple AT&T Distinguished Speaker Awards.

He has had a variety of articles and talks published in the print and/or on-line editions of The New York Times, Business Week, Fortune, CNN, Money, Business Communications Review, Global Telecoms Business, BillingOSS Magazine, Information Week, GigaOM, Salon, VON, the ACM, the IEEE, CIO Magazine, and The AT&T Technical Journal, and occasionally contributes to his own blogs, and The Network Effect. He has also been featured in Art and Living magazine, appeared multiple times on Asian, U.S., and European television, and been quoted in the U.S. and international magazine, newspaper, and online media, and appears in a number of on-line videos.

He received a Bachelor of Science and Master of Science in Computer Science from Cornell University and the University of Wisconsin - Madison respectively, and completed Executive Education at the International Institute for Management Development in Lausanne, Switzerland.

Wednesday, April 3
1:15 PM – 2:15 PM

Thursday, April 4
9:00 AM – 9:45 AM
  Optimizing Your Cloud Spend: How to do it Right - Location: Grand Ballroom E

3:45 PM – 4:30 PM

Friday, April 5
10:15 AM – 11:15 AM
  How to Measure Cloud Return: The New Metrics - Location: Grand Ballroom H

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