2013 Speaker List

Location: Cloud Solutions Theater, Expo Floor
Thursday, April 4, 2013, 2:15 PM-2:35 PM

You're getting pitched every day from your legacy enterprise software and hardware vendors about "cloud". They're doing an amazing job of convincing your CIO and CTO about what cloud is and how you should use it. The reality is they're defending their shrinking market share and keeping you on the legacy treadmill for as long as they can by selling you solutions that aren't "cloud".

In this session, Niki Acosta, Cloud Evangelista for Rackspace, and Scott Sanchez, Director of Private Cloud Strategy will talk through the 5 dirty little secrets your legacy IT vendors won't tell you about cloud. Attendees will leave with an understanding how you should really be thinking about building enterprise apps for the cloud while embracing the fundamental shift away from legacy IT.

Location: Grand Ballroom G
Thursday, April 4, 2013, 2:30 PM-3:15 PM

Your organization has many options to choose from in the cloud. We are here to share our expertise on how to safely navigate a world of many clouds. Please join us to hear about the industry trends, strategies, and solutions you can put in a successful cloud playbook..

Location: Grand Ballroom C
Wednesday, April 3, 2013, 2:30 PM-3:30 PM

There are two trends leading to the next transformation of the data center – First, the proliferation of virtualization across data center hardware and software is modernizing the data center. Second, changing business needs are demanding faster response from IT. These trends are leading to a new approach – the software-defined data center – where all IT infrastructure services are virtualized and delivered as a service, and the control of this data center is entirely driven by software. But how do you go from virtualization to full achieving a software-defined data center? What are the necessary steps organizations need to take to realize this transformation? What does the journey look like? What are the operational challenges and roadblocks, and the major decisions that business will need to make? What are the right investments and when is the right time?

Location: Mission City Ballroom
Thursday, April 4, 2013, 10:00 AM-12:00 PM

Agenda

• Ann L. Winblad, Co-Founder and Managing Director, Hummer Winblad Venture Partners
• Ashesh Badani, GM, Cloud Business Unit, RedHat
• Ian Rae, CEO, CloudOps
• Mark Hinkle, Sr. Director, Open Source Solutions, Citrix

Are Clouds the Gateway Drug to a Quantified Society?

Topics that will be discussed include:

• Public vs. Private Clouds
• Open vs. Proprietary Cloud Platforms
• What can the current and past open source landscape tell us about the future of Cloud?
• Will Open Cloud Stacks Lead the Path to Cloud Ubiquity?

• Nathan Day, Chief Scientist, SoftLayer

Performance is not a Commodity
Performance is the intersection of power, agility, and control. If you value performance you don't want to use an oversubscribed, commodity cloud as the cornerstone of your business. In this session we will discuss the features of a cloud that combine to create a truly performant environment.

• Margaret Dawson, Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services

Fear & Loathing in Corporate IT: A Savage Journey to the Cloud
It all seemed innocent enough as employees started experimenting with the cloud: popping a few compute instances, dropping the latest collaboration cloud, or mainlining a PaaS to build a cool new Web app. But then the line between IT reality and rogue clouds became blurred, and we entered into an era of Gonzo IT, where the cloud is personal and the truth is hard to find. Amid this cloud haze, we struggle to even locate all our corporate data, let alone secure it. Join this journey and discover how IT leaders can gain back control of the cloud and data without being a complete downer to the rest of the organization. And how, in fact, you can be the new source of cloud ecstasy for your users.

• Lisa Larson, VP, Enterprise Cloud Solutions, Rackspace

Adopting a Service Provider Mentality and Empowering a Self-Service Organization
Enterprise Misstep #1: treating cloud computing like only a technology. When adopting cloud, enterprises need to be prepared to shift their thinking and understand that CLOUD is a new business model. To truly take advantage of cloud computing, your IT organization has to transform… and most importantly, the way you deliver IT services to your end users must change. Yes, believe it or not …there is a right and wrong way to adopt cloud.

Join Lisa Larson – VP of Enterprise Cloud Solutions and Rich Murr - VP of IT Operations, as they discuss how Rackspace is becoming its own customer and how Rackspace IT is empowering a self-service organization.

They will cover:

The importance of IT meeting the demands of the business
How to protect from the dangers of Shadow IT and leverage its benefits
How to create an army of empowered employees
How to approach Service Catalog Development
How IT can drive business value back into the organization through the apps

Be prepared to change the way you think of the business of IT!

• Joe Weinman, Author, Cloudonomics - Senior Vice President, Cloud Services and Strategy, Telx and Author, Cloudonomics

Cloudonomics: The Business Value of Cloud Computing
Why do cloud? This simple question may well be the most important one to ask, because technology itself may be meaningless unless it generates compelling business value. Business benefits of the cloud are often characterized as “lower cost” and “business agility,” but the cloud can generate value and support strategic competitive differentiation in many additional ways, especially when combined with big data and mobility. For example, cloud services can: enable a greater focus on core differentiating activities of the firm; enhance operational excellence through better processes; drive product leadership through cloud-enabled product-service systems; increase customer intimacy and build stickier customer relationships; enable richer, more interactive user experiences; facilitate the emergence of virtual networked organizations; accelerate innovation and decrease time-to-market, thereby improving profitability; and much more. Joe Weinman will highlight his latest thinking on cloud business value with real-world examples across a variety of industry verticals.

Location: Grand Ballroom E
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Moving beyond the well-managed virtual infrastructure, many organizations today are now successfully implementing private clouds. With newly emerging tools, enterprise IT professionals can create rich automated, self-service, shared computing offerings for their stakeholders. Private clouds build on foundations like VMware, Xen, Hyper-V and KVM; and include optimized infrastructure, advanced management, automation and orchestration. Layering on service catalogs, charge-back, and self-service interfaces, IT can get out of the way of delivering their services to IT consumers.

But what are the realities of building a private cloud? How do automation and advanced orchestration fit in? How do you add automated provisioning and offer self-service? Where do cloud stacks and new cloud management tools integrate with and/or /utilize what organizations already have?
Whether you're building a private cloud to improve the efficiency of your data center or to deliver IT services more quickly, this session will arm you with the information you need to successfully plan your private cloud environment.

Who Should Attend:
This workshop targets IT managers and staff who are looking to fulfill the full promise of virtualization and cloud and transform their environments into a private cloud, especially around improving operational efficiencies, optimization, automation, and IT agility – delivering IT as a service or private cloud, while reducing costs.

Key Takeaways:
During this workshop, we will discuss the challenges that come with the move to private cloud computing, and how to prioritize, evaluate and implement the necessary solutions for virtualization and cloud management, optimization, automation and delivery as a private cloud.

3:15 - 3:40pm
The Value of PaaS in a Private Cloud World - Presented by ActiveState
Platform as a Service makes the enterprise more nimble. But how do you measure that? In this presentation, ActiveState CEO Bart Copeland and HP Cloud Services Sr. Director Dan Baigent outline the enterprise business value of PaaS in the private cloud, using enterprise use cases to exemplify how private cloud and private PaaS deliver agility, freedom of choice, scalability, ROI, innovation, portability, and security.

3:40 - 4:40pm
Comparing Cloud Orchestration Stacks
Cloud orchestration stacks are an important component in completing the move to a private cloud. In this rapid fire session, speakers representing key cloud orchestration stacks will have 10 minutes each to present their responses to key questions about the functions, features and capabilities of each cloud stack. Questions include: services and capabilities offered; languages, operating systems, APIs and image formats supported; virtualization stacks supported; management tools; portability; hardware, capacity, performance and availability constraints, pricing and more. Presentations will be followed by an open Q and A discussion.

Location: Grand Ballroom H
Wednesday, April 3, 2013, 9:00 AM-9:45 AM

The public cloud has been positioned as the poor step child to the more powerful, controlled and secure private cloud platform. But with advances in open, public cloud systems and as tech giants enter the fray; public clouds are advancing to provide the same level of reliability, security and trust as private environments. This session will discuss why companies of all sizes should look to public cloud platforms for key scenarios, from extending private cloud implementations to providing secondary backup for on-premise storage systems to enabling an agile development and test environment for your applications, and more. Attendees will learn key criteria for evaluating public clouds and how to make sure you are receiving the features, service levels and support you need. The speaker will also provide a short overview of the HP public cloud and advances HP has made over the past year.

Location: Grand Ballroom H
Thursday, April 4, 2013, 2:30 PM-3:15 PM

As enterprises increasingly shift to a cloud centric strategy, concerns quickly arise around data security, uptime and user response time across numerous types of devices. This session will examine a variety of strategies enterprises can employ to generate enhanced security, performance and availability across single or multiple cloud environments for users anywhere in the world accessing from any type of device. Learn best practices for achieving the utmost reliability for applications running in the cloud as well as maintaining or increasing the velocity of real-time data transfers happening in support of Big Data initiatives.

Location: Mission City Ballroom
Wednesday, April 3, 2013, 10:00 AM-12:00 PM

Hear from innovative industry thought leaders:

10:00 AM-12:00 PM

• Alistair Croll, Founder, CloudOps Research

Lean IT
We're seeing a horde of attempts to improve technology and how it's built, deployed, and operated. But these initiatives, while well-intentioned, miss the point: Lean Startup, Agile Development, Devops, Continuous Deployment, and Cloud Computing, are inextricably linked. Organizations can't just have some of them and expect to reap the benefits of
their entirety, and much of the disappointment and disillusionment companies experience comes from not having a holistic perspective.

In this session CloudOps Research founder and Cloud Connect content chair Alistair Croll will look at what it means to deliver end-to-end "Lean IT", and how only then can a company move from being and organization to being an organism

• Lew Tucker, Vice President and CTO, Cloud Computing, Cisco

Cloud Computing, SDN, and the Internet of Everything
Open source cloud platforms such as OpenStack now allow anyone to build their own public or private cloud. This accelerates private cloud platforms usage to not only meet the needs of rapid application development and deployment of enterprise apps, but when combined with SDN also changes the nature of "infrastructure as a service" as a platform for consumer-facing services. Come explore with us this virtuous cycle created by cloud computing, software defined networking, and the internet of everything.

• Michael Barrett, Chief Information Security Officer, PayPal

Details to come.

• William Ruh, Vice President and Global Technology Director, General Electric

The Emerging Industrial Internet
The industrial world is undergoing a seismic shift in productivity and efficiency as machines become increasingly intelligent. This shift will result in the creation of an Industrial Internet that will have the same transformative effect as the consumer internet. Intelligence is brought about through innovative sensor technology, machine to machine connectivity, new approaches to automation, services and the cloud, and most importantly software that gives insight to people in real-time. This talk will explore the big question for companies that want to win and survive in today's economy: focus on existing products and business models or create new integrated hardware/software solutions and services that is greater than the sum of the individual parts.

• Kit Colbert, Chief Architect and Principal Engineer, VMWare

Who Feeds Paris? Changing the Mindset of IT
Millions of people live in Paris and each of them eat at least three times a day. How can a government ensure that just the right amount of food is sent to the right grocery stores and restaurants to feed its citizens? As Charles Wheelan states in his book Naked Economics, “…somehow the right amount of fresh tuna makes its way from a fishing fleet in the south Pacific to a restaurant on the Rue de Rivoli. A neighborhood fruit vendor has exactly what his customers want every morning even though those products may come from many different countries.” The reality is that it’s impossible for any central agency to control all this. It’s just too much for any one person or group to keep in their heads. The superiority of a market economy over central government planning is so clear that it seems obvious to us. But if it is so obvious, why is IT still run using central planning?

Kit will address the central planning model of IT and why it can't keep up with today's business demands. He will empower IT to move to a true self-service model that will allow for the adoption of new technologies, while changing their mindset of how they provide services to their users. His ideas will show IT admins to CIOs that they can maintain control, realize the future of self-service clouds, and unleash technical innovation simply by rethinking their process.

• Dave McCrory, SVP of DSP (Platform) Engineering at Warner Music Group

The Origin of Data Gravity
As data beings to collect, especially in larger Clouds and datastores, it causes exponential data growth, attracting applications and services closer to the data. While this cause and effect relationship appears to be direct, there is an underlying reason that extends past this seemingly simple relationship to a much deeper and complex one. What causes the Data Gravity effect? Is it simply more Data or is it something else?

In this session Independent Data Physics Researcher and SVP of Engineering for Warner Music Group, Dave McCrory will talk about his latest research into the causes and origins of Data Gravity. He will also discuss how the effects of Data Gravity can be both leveraged and altered depending on the desired outcome.

• Jim Davies, CTO, Mitel

Cloud Formations: A Framework for Cloud Decision Making
The cloud provides an opportunity for powerful business mash-ups where UC can be leveraged and combined with other solutions tailored to meet unique business requirements. This keynote reviews why UC is ideal for the cloud and how to derive maximum value while transforming existing UC into competitive advantage.

• Xu Yiling, Minister of BD Sector, Shanghai Promotion Center of Software Industry, and Deputy Secretary General of Cloud Sea Organization

Location: Grand Ballroom G
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Adopting public and private cloud resources is becoming imperative for enterprises across nearly every industry in order to keep pace with escalating customer and end-user demands and intensifying competition. However, adding these Cloud resources to existing systems and software compounds the challenge of managing these complex operations and optimizing their performance while controlling their costs. This session will examine these challenges and discuss exciting new technologies and management best practices that can help IT professionals overcome these challenges.

Who Should Attend:

• Network/System Administrators
• Data Center Managers
• IT Operations Personnel
• Infrastructure Managers

Attendee Takeaways:

You will leave the workshop with a solid understanding of the new tools and techniques that are available to manage a hybrid Cloud environment, and how these technologies and ideas can be applied to enable you to gain control over your operations. The workshop will address these key topics:

• How Cloud management differs from traditional data center management
• What are the real costs of unplanned Cloud service adoption
• Where to find new tools and techniques to address your hybrid Cloud requirements
• How to measure your success in a hybrid Cloud environment

Agenda:

9:00 - 9:20am: Welcome & Introduction

• Speaker: Jeff Kaplan, THINKstrategies

9:20 - 9:45am: Forrester’s Perspective

• Speaker: Dave Bartoletti, Forrester Research

9:45 - 10:10am: Moving to a Service-Oriented Organization (IT-as-a-Service)

• Speaker: Jared Wray, Tier 3

10:10 - 10:35am: Hybrid Mgmt Requirements & Considerations

• Speaker: Jim Blaney, FrontRange

10:35 - 10:50am: Break
10:50 - 11:15am: Cloud Application Lifecycle

• Speaker: Seema Jethani, Enstratius

11:15 - 11:35am: Application Performance Monitoring/Management in the Cloud

• Speaker: Scott Jackson, AppFirst

11:35 - 12:10pm: Roundtable

• Moderator: Jeff Kaplan, THINKstrategies
• Panelist: Scott Jackson, AppFirst
• Panelist: Seema Jethani, Enstratius
• Panelist: Jim Blaney, FrontRange
• Panelist: Dave Bartoletti, Forrester Research

12:10 - 12:15pm: Wrap-Up

• Speaker: Jeff Kaplan, THINKstrategies

Location: Grand Ballroom E
Wednesday, April 3, 2013, 3:45 PM-4:30 PM

It’s not all roses and sunshine in the cloud. There’s cloudwashing. Vendors don’t always deliver what the customer thought they were promised. Deployment fail. People get fired.

But hearing enterprise IT leaders share their unvarnished experiences with cloud deployments is rare. This session offers insights from this track’s two enterprise IT executive keynote speakers, who will share with the audience their experiences with moving their organizations toward transformation through cloud technologies, including questions every IT leader should ask his or her vendors before signing the contract. Moderated by Randy Bias, cloud iconoclast and Co-Founder & CTO of Cloudscaling, this roundtable session will dig below the surface for keys into how to guide your organization to the transformational benefits of cloud, including project design, what to look for in a vendor team, and what terms to insist on – or walk.

Location: Grand Ballroom E
Wednesday, April 3, 2013, 9:00 AM-9:45 AM

This session will feature two keynote addresses from Thomas Barton of Novartis and Neal Sample of American Express. Both will discuss how their organizations moved much of their enterprises workloads to the cloud. Participants will learn how these enterprises made the business case for organizational transformation to cloud, what assumptions it made in building the strategies for migration, and where the organizations are seeing early successes -- and warning signs. After they keynotes, members of the audience will be invited to engage with the speakers and facilitator Scott Bils, benchmarking their own enterprise’s experiences in cloud transformation against those of the speakers. Participants will leave armed with best practices and specific action items for transforming their organizations through cloud computing.

Location: Grand Ballroom G
Friday, April 5, 2013, 10:15 AM-11:15 AM

What would you dare to dream if you knew your cloud could not fail? That sentiment has driven some enterprises to push the envelope and embrace business models that require cloud and demand organizational transformation to succeed. In this session, track chair Scott Bils will lead a discussion with two enterprise executives who have done just that. Participants will hear how these leaders helped their organizations first understand and then embrace the agility, flexibility and dramatic time-to-market compression that cloud enables. Building sustainable competitive advantage through a transformation in business model assumptions is the goal of cloud, and this session will give participants new insights on how to help their organizations get there.

Location: Grand Ballroom G
Friday, April 5, 2013, 11:30 AM-12:30 PM

One approach to performance is to accelerate the network; another is to optimize the application by reducing how much the network is needed and pushing content out towards the user. In this session, Hooman Beheshti reveals how technologies like Front-End Optimization and Content Delivery Networks work alongside the rest of the cloud computing stack to improve performance and increase user productivity.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom E
Wednesday, April 3, 2013, 3:45 PM-4:30 PM

It’s not all roses and sunshine in the cloud. There’s cloudwashing. Vendors don’t always deliver what the customer thought they were promised. Deployment fail. People get fired.

But hearing enterprise IT leaders share their unvarnished experiences with cloud deployments is rare. This session offers insights from this track’s two enterprise IT executive keynote speakers, who will share with the audience their experiences with moving their organizations toward transformation through cloud technologies, including questions every IT leader should ask his or her vendors before signing the contract. Moderated by Randy Bias, cloud iconoclast and Co-Founder & CTO of Cloudscaling, this roundtable session will dig below the surface for keys into how to guide your organization to the transformational benefits of cloud, including project design, what to look for in a vendor team, and what terms to insist on – or walk.

Location: Grand Ballroom E
Thursday, April 4, 2013, 2:30 PM-3:30 PM

The disruption of cloud computing is gaining momentum as enterprises iterate with new and ever-more-capable technologies and tools. This session will take a closer look at which tools enterprises are embracing to accelerate their time to value in cloud deployments while improving the ability of user communities to drive new streams of competitive differentiation by developing, testing, deploying and iterating applications faster than ever before. A panel of experts from technology providers, open source projects and enterprises will give participants a tour of new cloud technologies and tools that are available, proven in production environments and ready to deploy. Participants will leave the session armed with an understanding of which tools are the best choices for their enterprise cloud deployments.

Location: Grand Ballroom G
Friday, April 5, 2013, 10:15 AM-11:15 AM

What would you dare to dream if you knew your cloud could not fail? That sentiment has driven some enterprises to push the envelope and embrace business models that require cloud and demand organizational transformation to succeed. In this session, track chair Scott Bils will lead a discussion with two enterprise executives who have done just that. Participants will hear how these leaders helped their organizations first understand and then embrace the agility, flexibility and dramatic time-to-market compression that cloud enables. Building sustainable competitive advantage through a transformation in business model assumptions is the goal of cloud, and this session will give participants new insights on how to help their organizations get there.

Location: Grand Ballroom F
Friday, April 5, 2013, 9:00 AM-10:00 AM

Many vendors and IT organizations have been busy building private and hybrid clouds using enterprise virtualization as the foundation. Some have been very successful while others found them lacking and want something built with an architecture more like Amazon Web Services (AWS) and Google Compute Engine. Certain workloads and applications (such as databases and other resource-intensive applications) require advanced levels of performance, privacy and control that may be better suited to bare metal physical servers. The options have exploded and there are good reasons and strong feelings on all sides of this issue. Come and learn how to think about your requirements and application portfolio and your infrastructure options in a way that will help you understand the pros and cons of each and how to assess which is/are right for the job. Hear about different successful enterprise scenarios for different types of clouds, as well as application profiling, workload sizing, performance comparisons, implementation issues and more.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom E
Thursday, April 4, 2013, 2:30 PM-3:30 PM

The disruption of cloud computing is gaining momentum as enterprises iterate with new and ever-more-capable technologies and tools. This session will take a closer look at which tools enterprises are embracing to accelerate their time to value in cloud deployments while improving the ability of user communities to drive new streams of competitive differentiation by developing, testing, deploying and iterating applications faster than ever before. A panel of experts from technology providers, open source projects and enterprises will give participants a tour of new cloud technologies and tools that are available, proven in production environments and ready to deploy. Participants will leave the session armed with an understanding of which tools are the best choices for their enterprise cloud deployments.

Location: Grand Ballroom G
Friday, April 5, 2013, 10:15 AM-11:15 AM

What would you dare to dream if you knew your cloud could not fail? That sentiment has driven some enterprises to push the envelope and embrace business models that require cloud and demand organizational transformation to succeed. In this session, track chair Scott Bils will lead a discussion with two enterprise executives who have done just that. Participants will hear how these leaders helped their organizations first understand and then embrace the agility, flexibility and dramatic time-to-market compression that cloud enables. Building sustainable competitive advantage through a transformation in business model assumptions is the goal of cloud, and this session will give participants new insights on how to help their organizations get there.

Location: Grand Ballroom G
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Adopting public and private cloud resources is becoming imperative for enterprises across nearly every industry in order to keep pace with escalating customer and end-user demands and intensifying competition. However, adding these Cloud resources to existing systems and software compounds the challenge of managing these complex operations and optimizing their performance while controlling their costs. This session will examine these challenges and discuss exciting new technologies and management best practices that can help IT professionals overcome these challenges.

Who Should Attend:

• Network/System Administrators
• Data Center Managers
• IT Operations Personnel
• Infrastructure Managers

Attendee Takeaways:

You will leave the workshop with a solid understanding of the new tools and techniques that are available to manage a hybrid Cloud environment, and how these technologies and ideas can be applied to enable you to gain control over your operations. The workshop will address these key topics:

• How Cloud management differs from traditional data center management
• What are the real costs of unplanned Cloud service adoption
• Where to find new tools and techniques to address your hybrid Cloud requirements
• How to measure your success in a hybrid Cloud environment

Agenda:

9:00 - 9:20am: Welcome & Introduction

• Speaker: Jeff Kaplan, THINKstrategies

9:20 - 9:45am: Forrester’s Perspective

• Speaker: Dave Bartoletti, Forrester Research

9:45 - 10:10am: Moving to a Service-Oriented Organization (IT-as-a-Service)

• Speaker: Jared Wray, Tier 3

10:10 - 10:35am: Hybrid Mgmt Requirements & Considerations

• Speaker: Jim Blaney, FrontRange

10:35 - 10:50am: Break
10:50 - 11:15am: Cloud Application Lifecycle

• Speaker: Seema Jethani, Enstratius

11:15 - 11:35am: Application Performance Monitoring/Management in the Cloud

• Speaker: Scott Jackson, AppFirst

11:35 - 12:10pm: Roundtable

• Moderator: Jeff Kaplan, THINKstrategies
• Panelist: Scott Jackson, AppFirst
• Panelist: Seema Jethani, Enstratius
• Panelist: Jim Blaney, FrontRange
• Panelist: Dave Bartoletti, Forrester Research

12:10 - 12:15pm: Wrap-Up

• Speaker: Jeff Kaplan, THINKstrategies

Location: Grand Ballroom D
Thursday, April 4, 2013, 2:30 PM-3:30 PM

Cloud Computing, Big Data, Social Media, Enterprise Mobility...the techies are as excited as kids in a candy store, but the business executive's head is spinning. The old days where you wrote up a requirements document, tossed it over the wall to IT, and they built what you wanted are long gone. Business needs are far too dynamic and the technology too complex and diverse. In fact, the entire notion of what it means to implement a technology solution to a business problem is undergoing a radical shift. That tired old requirements document just doesn't cut it anymore -- because the business doesn't just want functionality, they want business agility.Business agility is the promise of Cloud and the rest of the candy store full of tech goodies, after all. Technology that can help the organization deal better with change, and leverage change for competitive, strategic advantage. If only we knew how to put it all together properly.

Location: Grand Ballroom F
Friday, April 5, 2013, 9:00 AM-10:00 AM

Many vendors and IT organizations have been busy building private and hybrid clouds using enterprise virtualization as the foundation. Some have been very successful while others found them lacking and want something built with an architecture more like Amazon Web Services (AWS) and Google Compute Engine. Certain workloads and applications (such as databases and other resource-intensive applications) require advanced levels of performance, privacy and control that may be better suited to bare metal physical servers. The options have exploded and there are good reasons and strong feelings on all sides of this issue. Come and learn how to think about your requirements and application portfolio and your infrastructure options in a way that will help you understand the pros and cons of each and how to assess which is/are right for the job. Hear about different successful enterprise scenarios for different types of clouds, as well as application profiling, workload sizing, performance comparisons, implementation issues and more.

Location: Grand Ballroom E
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Moving beyond the well-managed virtual infrastructure, many organizations today are now successfully implementing private clouds. With newly emerging tools, enterprise IT professionals can create rich automated, self-service, shared computing offerings for their stakeholders. Private clouds build on foundations like VMware, Xen, Hyper-V and KVM; and include optimized infrastructure, advanced management, automation and orchestration. Layering on service catalogs, charge-back, and self-service interfaces, IT can get out of the way of delivering their services to IT consumers.

But what are the realities of building a private cloud? How do automation and advanced orchestration fit in? How do you add automated provisioning and offer self-service? Where do cloud stacks and new cloud management tools integrate with and/or /utilize what organizations already have?
Whether you're building a private cloud to improve the efficiency of your data center or to deliver IT services more quickly, this session will arm you with the information you need to successfully plan your private cloud environment.

Who Should Attend:
This workshop targets IT managers and staff who are looking to fulfill the full promise of virtualization and cloud and transform their environments into a private cloud, especially around improving operational efficiencies, optimization, automation, and IT agility – delivering IT as a service or private cloud, while reducing costs.

Key Takeaways:
During this workshop, we will discuss the challenges that come with the move to private cloud computing, and how to prioritize, evaluate and implement the necessary solutions for virtualization and cloud management, optimization, automation and delivery as a private cloud.

3:15 - 3:40pm
The Value of PaaS in a Private Cloud World - Presented by ActiveState
Platform as a Service makes the enterprise more nimble. But how do you measure that? In this presentation, ActiveState CEO Bart Copeland and HP Cloud Services Sr. Director Dan Baigent outline the enterprise business value of PaaS in the private cloud, using enterprise use cases to exemplify how private cloud and private PaaS deliver agility, freedom of choice, scalability, ROI, innovation, portability, and security.

3:40 - 4:40pm
Comparing Cloud Orchestration Stacks
Cloud orchestration stacks are an important component in completing the move to a private cloud. In this rapid fire session, speakers representing key cloud orchestration stacks will have 10 minutes each to present their responses to key questions about the functions, features and capabilities of each cloud stack. Questions include: services and capabilities offered; languages, operating systems, APIs and image formats supported; virtualization stacks supported; management tools; portability; hardware, capacity, performance and availability constraints, pricing and more. Presentations will be followed by an open Q and A discussion.

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 4:15 PM-4:45 PM

Most cloud providers have not seen the huge growth in revenues everyone predicted. For a few, however, the cloud has been extremely lucrative, and they´re still growing today. Their success has been driven by thinking differently about their cloud infrastructure. This session will explore how you can do the same.

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 12:45 PM-1:05 PM

The cloud by nature is ubiquitous, device-agnostic and enables centralization: three challenges businesses are struggling with today to turn UC into a competitive advantage. We discuss how the cloud enables powerful business mash-ups where UC can be leveraged and combined with other solutions tailored to meet unique business requirements.

Location: Cloud Solutions Theater, Expo Floor
Thursday, April 4, 2013, 1:45 PM-2:05 PM

Enterprises are actively exploring cloud solutions to help increase agility and operational efficiency, all while minimizing risks and reducing complexity. However, businesses are challenged with leveraging benefits of cloud technology, while at the same time maintaining investments in legacy environments. Discover how one customer is leveraging technology to find a cure for third world diseases. During this session, we will discuss a bio pharmaceutical research company and how they are dealing with explosive growth, internal politics and resource constraints. Please join us for a technical discussion on the solution design for this critical research.

Location: Cloud Solutions Theater, Expo Floor
Thursday, April 4, 2013, 12:15 PM-12:35 PM

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom G
Thursday, April 4, 2013, 9:00 AM-9:45 AM

As enterprise adoption of cloud computing accelerates, organizations must have a strategy and plan for moving to the cloud. What should you put into public clouds? Should you create a private cloud? Should you use cloud applications, platform or infrastructure? How should organizations get started on the road to cloud computing? This session explores best practices for how organizations can move to cloud computing. See how to define your roadmap to a cloud environment, whether in a private, public or hybrid cloud. Examine the trade-offs of the different cloud models. See how Oracle's complete offering gives you the choice of the best implementation for your organization.

Location: Grand Ballroom E
Thursday, April 4, 2013, 3:45 PM-4:30 PM

Perhaps the best well known case study for cloud use is Netflix’ use of Amazon for transcoding and streaming. Jinesh Varia, Amazon’s leading expert in Cloud Economics will review cloud cost justification approaches and financial models. Adrian Cockcroft will delve into Netflix’ rationale for using AWS.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Mission City Ballroom
Wednesday, April 3, 2013, 10:00 AM-12:00 PM

Hear from innovative industry thought leaders:

10:00 AM-12:00 PM

• Alistair Croll, Founder, CloudOps Research

Lean IT
We're seeing a horde of attempts to improve technology and how it's built, deployed, and operated. But these initiatives, while well-intentioned, miss the point: Lean Startup, Agile Development, Devops, Continuous Deployment, and Cloud Computing, are inextricably linked. Organizations can't just have some of them and expect to reap the benefits of
their entirety, and much of the disappointment and disillusionment companies experience comes from not having a holistic perspective.

In this session CloudOps Research founder and Cloud Connect content chair Alistair Croll will look at what it means to deliver end-to-end "Lean IT", and how only then can a company move from being and organization to being an organism

• Lew Tucker, Vice President and CTO, Cloud Computing, Cisco

Cloud Computing, SDN, and the Internet of Everything
Open source cloud platforms such as OpenStack now allow anyone to build their own public or private cloud. This accelerates private cloud platforms usage to not only meet the needs of rapid application development and deployment of enterprise apps, but when combined with SDN also changes the nature of "infrastructure as a service" as a platform for consumer-facing services. Come explore with us this virtuous cycle created by cloud computing, software defined networking, and the internet of everything.

• Michael Barrett, Chief Information Security Officer, PayPal

Details to come.

• William Ruh, Vice President and Global Technology Director, General Electric

The Emerging Industrial Internet
The industrial world is undergoing a seismic shift in productivity and efficiency as machines become increasingly intelligent. This shift will result in the creation of an Industrial Internet that will have the same transformative effect as the consumer internet. Intelligence is brought about through innovative sensor technology, machine to machine connectivity, new approaches to automation, services and the cloud, and most importantly software that gives insight to people in real-time. This talk will explore the big question for companies that want to win and survive in today's economy: focus on existing products and business models or create new integrated hardware/software solutions and services that is greater than the sum of the individual parts.

• Kit Colbert, Chief Architect and Principal Engineer, VMWare

Who Feeds Paris? Changing the Mindset of IT
Millions of people live in Paris and each of them eat at least three times a day. How can a government ensure that just the right amount of food is sent to the right grocery stores and restaurants to feed its citizens? As Charles Wheelan states in his book Naked Economics, “…somehow the right amount of fresh tuna makes its way from a fishing fleet in the south Pacific to a restaurant on the Rue de Rivoli. A neighborhood fruit vendor has exactly what his customers want every morning even though those products may come from many different countries.” The reality is that it’s impossible for any central agency to control all this. It’s just too much for any one person or group to keep in their heads. The superiority of a market economy over central government planning is so clear that it seems obvious to us. But if it is so obvious, why is IT still run using central planning?

Kit will address the central planning model of IT and why it can't keep up with today's business demands. He will empower IT to move to a true self-service model that will allow for the adoption of new technologies, while changing their mindset of how they provide services to their users. His ideas will show IT admins to CIOs that they can maintain control, realize the future of self-service clouds, and unleash technical innovation simply by rethinking their process.

• Dave McCrory, SVP of DSP (Platform) Engineering at Warner Music Group

The Origin of Data Gravity
As data beings to collect, especially in larger Clouds and datastores, it causes exponential data growth, attracting applications and services closer to the data. While this cause and effect relationship appears to be direct, there is an underlying reason that extends past this seemingly simple relationship to a much deeper and complex one. What causes the Data Gravity effect? Is it simply more Data or is it something else?

In this session Independent Data Physics Researcher and SVP of Engineering for Warner Music Group, Dave McCrory will talk about his latest research into the causes and origins of Data Gravity. He will also discuss how the effects of Data Gravity can be both leveraged and altered depending on the desired outcome.

• Jim Davies, CTO, Mitel

Cloud Formations: A Framework for Cloud Decision Making
The cloud provides an opportunity for powerful business mash-ups where UC can be leveraged and combined with other solutions tailored to meet unique business requirements. This keynote reviews why UC is ideal for the cloud and how to derive maximum value while transforming existing UC into competitive advantage.

• Xu Yiling, Minister of BD Sector, Shanghai Promotion Center of Software Industry, and Deputy Secretary General of Cloud Sea Organization

Location: Grand Ballroom E
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Moving beyond the well-managed virtual infrastructure, many organizations today are now successfully implementing private clouds. With newly emerging tools, enterprise IT professionals can create rich automated, self-service, shared computing offerings for their stakeholders. Private clouds build on foundations like VMware, Xen, Hyper-V and KVM; and include optimized infrastructure, advanced management, automation and orchestration. Layering on service catalogs, charge-back, and self-service interfaces, IT can get out of the way of delivering their services to IT consumers.

But what are the realities of building a private cloud? How do automation and advanced orchestration fit in? How do you add automated provisioning and offer self-service? Where do cloud stacks and new cloud management tools integrate with and/or /utilize what organizations already have?
Whether you're building a private cloud to improve the efficiency of your data center or to deliver IT services more quickly, this session will arm you with the information you need to successfully plan your private cloud environment.

Who Should Attend:
This workshop targets IT managers and staff who are looking to fulfill the full promise of virtualization and cloud and transform their environments into a private cloud, especially around improving operational efficiencies, optimization, automation, and IT agility – delivering IT as a service or private cloud, while reducing costs.

Key Takeaways:
During this workshop, we will discuss the challenges that come with the move to private cloud computing, and how to prioritize, evaluate and implement the necessary solutions for virtualization and cloud management, optimization, automation and delivery as a private cloud.

3:15 - 3:40pm
The Value of PaaS in a Private Cloud World - Presented by ActiveState
Platform as a Service makes the enterprise more nimble. But how do you measure that? In this presentation, ActiveState CEO Bart Copeland and HP Cloud Services Sr. Director Dan Baigent outline the enterprise business value of PaaS in the private cloud, using enterprise use cases to exemplify how private cloud and private PaaS deliver agility, freedom of choice, scalability, ROI, innovation, portability, and security.

3:40 - 4:40pm
Comparing Cloud Orchestration Stacks
Cloud orchestration stacks are an important component in completing the move to a private cloud. In this rapid fire session, speakers representing key cloud orchestration stacks will have 10 minutes each to present their responses to key questions about the functions, features and capabilities of each cloud stack. Questions include: services and capabilities offered; languages, operating systems, APIs and image formats supported; virtualization stacks supported; management tools; portability; hardware, capacity, performance and availability constraints, pricing and more. Presentations will be followed by an open Q and A discussion.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom F
Wednesday, April 3, 2013, 2:30 PM-3:30 PM

We're swimming in information. It competes for that scarcest of resources, our attention. But abundant information has side-effects that will change the way we live, love, work, and play. In this wide-ranging session, CloudOps Research's Alistair Croll looks at why we have a problem with answers, why humans are bad at data, and some of the things we'll take for granted tomorrow that are almost unthinkable today.

Location: Grand Ballroom E
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Who Should Attend:

• IT professionals who want to get up to speed on clouds quickly
• Analysts and writers seeking a solid foundation in cloud technology
• Marketers and product managers who want fresh ways to think about cloud computing

What You'll Learn:

• The main kinds of clouds
• How cloud computing spells the end of the IT monopoly
• The things clouds are good—and bad—for
• Which applications to migrate to what cloud platforms

Agenda

Foundations for On-Demand Computing
9:00AM – 11:00AM
Instructor: Alistair Croll

Want to step into the cloud, but don't know where to start? In this fast-paced, somewhat irreverent workshop, Bitcurrent analyst Alistair Croll gives you the foundations you need to understand on-demand computing. From the gradual evolution of enterprise IT, to the fundamentals of different kinds of clouds, to some thought-provoking discussions of security, performance, and organizational change, this is the place to start your journey into the clouds.

Dogfighting, Communism, and Coal: Understanding Business Agility and IT Spending
11:00AM – 12:00PM
Instructor: Dave Roberts

The two most attractive benefits of cloud computing for enterprises are reduced IT spending and greater business agility. Unfortunately, most enterprises have little more than an intuitive sense for how these things will actually come to fruition. In this session, we'll examine business agility and reduced spending against a diverse backdrop of historical parallels. First, we'll gain an understanding of business agility through the lessons of aerial dogfighting by a noted fighter pilot. Then, we'll see that most IT departments are currently structured around a communist central planning model worthy of Karl Marx and Joseph Stalin. We'll examine the resulting problems and how to shift to a sound, free-market economic model and its associated benefits. Finally, we'll learn what Great Britain's coal usage in the late 1800s can tell us about IT spending in the world of cloud computing. Hang on for a wild ride!

Location: Mission City Ballroom
Wednesday, April 3, 2013, 10:00 AM-12:00 PM

Hear from innovative industry thought leaders:

10:00 AM-12:00 PM

• Alistair Croll, Founder, CloudOps Research

Lean IT
We're seeing a horde of attempts to improve technology and how it's built, deployed, and operated. But these initiatives, while well-intentioned, miss the point: Lean Startup, Agile Development, Devops, Continuous Deployment, and Cloud Computing, are inextricably linked. Organizations can't just have some of them and expect to reap the benefits of
their entirety, and much of the disappointment and disillusionment companies experience comes from not having a holistic perspective.

In this session CloudOps Research founder and Cloud Connect content chair Alistair Croll will look at what it means to deliver end-to-end "Lean IT", and how only then can a company move from being and organization to being an organism

• Lew Tucker, Vice President and CTO, Cloud Computing, Cisco

Cloud Computing, SDN, and the Internet of Everything
Open source cloud platforms such as OpenStack now allow anyone to build their own public or private cloud. This accelerates private cloud platforms usage to not only meet the needs of rapid application development and deployment of enterprise apps, but when combined with SDN also changes the nature of "infrastructure as a service" as a platform for consumer-facing services. Come explore with us this virtuous cycle created by cloud computing, software defined networking, and the internet of everything.

• Michael Barrett, Chief Information Security Officer, PayPal

Details to come.

• William Ruh, Vice President and Global Technology Director, General Electric

The Emerging Industrial Internet
The industrial world is undergoing a seismic shift in productivity and efficiency as machines become increasingly intelligent. This shift will result in the creation of an Industrial Internet that will have the same transformative effect as the consumer internet. Intelligence is brought about through innovative sensor technology, machine to machine connectivity, new approaches to automation, services and the cloud, and most importantly software that gives insight to people in real-time. This talk will explore the big question for companies that want to win and survive in today's economy: focus on existing products and business models or create new integrated hardware/software solutions and services that is greater than the sum of the individual parts.

• Kit Colbert, Chief Architect and Principal Engineer, VMWare

Who Feeds Paris? Changing the Mindset of IT
Millions of people live in Paris and each of them eat at least three times a day. How can a government ensure that just the right amount of food is sent to the right grocery stores and restaurants to feed its citizens? As Charles Wheelan states in his book Naked Economics, “…somehow the right amount of fresh tuna makes its way from a fishing fleet in the south Pacific to a restaurant on the Rue de Rivoli. A neighborhood fruit vendor has exactly what his customers want every morning even though those products may come from many different countries.” The reality is that it’s impossible for any central agency to control all this. It’s just too much for any one person or group to keep in their heads. The superiority of a market economy over central government planning is so clear that it seems obvious to us. But if it is so obvious, why is IT still run using central planning?

Kit will address the central planning model of IT and why it can't keep up with today's business demands. He will empower IT to move to a true self-service model that will allow for the adoption of new technologies, while changing their mindset of how they provide services to their users. His ideas will show IT admins to CIOs that they can maintain control, realize the future of self-service clouds, and unleash technical innovation simply by rethinking their process.

• Dave McCrory, SVP of DSP (Platform) Engineering at Warner Music Group

The Origin of Data Gravity
As data beings to collect, especially in larger Clouds and datastores, it causes exponential data growth, attracting applications and services closer to the data. While this cause and effect relationship appears to be direct, there is an underlying reason that extends past this seemingly simple relationship to a much deeper and complex one. What causes the Data Gravity effect? Is it simply more Data or is it something else?

In this session Independent Data Physics Researcher and SVP of Engineering for Warner Music Group, Dave McCrory will talk about his latest research into the causes and origins of Data Gravity. He will also discuss how the effects of Data Gravity can be both leveraged and altered depending on the desired outcome.

• Jim Davies, CTO, Mitel

Cloud Formations: A Framework for Cloud Decision Making
The cloud provides an opportunity for powerful business mash-ups where UC can be leveraged and combined with other solutions tailored to meet unique business requirements. This keynote reviews why UC is ideal for the cloud and how to derive maximum value while transforming existing UC into competitive advantage.

• Xu Yiling, Minister of BD Sector, Shanghai Promotion Center of Software Industry, and Deputy Secretary General of Cloud Sea Organization

Location: Grand Ballroom F
Wednesday, April 3, 2013, 1:15 PM-2:15 PM

How should we measure performance? And how should that measurement change for cloud computing? In this session, we go back to basics, for a look at the fundamentals of measurement; how Big Data and distributed computing change the storage ecosystem; and how IT professionals need to balance capacity, performance, and cost across the systems they manage.
Join Alistair Crol, author of several books on performance and monitoring—including Managing Bandwidth: Deploying QOS in Enterprise Networks (Prentice-Hall) and Complete Web Monitoring (O'Reilly.)—for a unique, no-holds-barred take on measuring and managing cloud performance.

Location: Grand Ballroom F
Friday, April 5, 2013, 10:15 AM-11:15 AM

Cloud computing compliments mobile development by providing a foundation for application development and testing. Today entire application development platforms can be purchased in the cloud. What are the benefits and disadvantages of cloud app development. This panel will discuss the build versus buy decision for mobile app development platforms and what you should look for.

Location: Grand Ballroom E
Thursday, April 4, 2013, 2:30 PM-3:30 PM

The disruption of cloud computing is gaining momentum as enterprises iterate with new and ever-more-capable technologies and tools. This session will take a closer look at which tools enterprises are embracing to accelerate their time to value in cloud deployments while improving the ability of user communities to drive new streams of competitive differentiation by developing, testing, deploying and iterating applications faster than ever before. A panel of experts from technology providers, open source projects and enterprises will give participants a tour of new cloud technologies and tools that are available, proven in production environments and ready to deploy. Participants will leave the session armed with an understanding of which tools are the best choices for their enterprise cloud deployments.

Location: Mission City Ballroom
Wednesday, April 3, 2013, 10:00 AM-12:00 PM

Hear from innovative industry thought leaders:

10:00 AM-12:00 PM

• Alistair Croll, Founder, CloudOps Research

Lean IT
We're seeing a horde of attempts to improve technology and how it's built, deployed, and operated. But these initiatives, while well-intentioned, miss the point: Lean Startup, Agile Development, Devops, Continuous Deployment, and Cloud Computing, are inextricably linked. Organizations can't just have some of them and expect to reap the benefits of
their entirety, and much of the disappointment and disillusionment companies experience comes from not having a holistic perspective.

In this session CloudOps Research founder and Cloud Connect content chair Alistair Croll will look at what it means to deliver end-to-end "Lean IT", and how only then can a company move from being and organization to being an organism

• Lew Tucker, Vice President and CTO, Cloud Computing, Cisco

Cloud Computing, SDN, and the Internet of Everything
Open source cloud platforms such as OpenStack now allow anyone to build their own public or private cloud. This accelerates private cloud platforms usage to not only meet the needs of rapid application development and deployment of enterprise apps, but when combined with SDN also changes the nature of "infrastructure as a service" as a platform for consumer-facing services. Come explore with us this virtuous cycle created by cloud computing, software defined networking, and the internet of everything.

• Michael Barrett, Chief Information Security Officer, PayPal

Details to come.

• William Ruh, Vice President and Global Technology Director, General Electric

The Emerging Industrial Internet
The industrial world is undergoing a seismic shift in productivity and efficiency as machines become increasingly intelligent. This shift will result in the creation of an Industrial Internet that will have the same transformative effect as the consumer internet. Intelligence is brought about through innovative sensor technology, machine to machine connectivity, new approaches to automation, services and the cloud, and most importantly software that gives insight to people in real-time. This talk will explore the big question for companies that want to win and survive in today's economy: focus on existing products and business models or create new integrated hardware/software solutions and services that is greater than the sum of the individual parts.

• Kit Colbert, Chief Architect and Principal Engineer, VMWare

Who Feeds Paris? Changing the Mindset of IT
Millions of people live in Paris and each of them eat at least three times a day. How can a government ensure that just the right amount of food is sent to the right grocery stores and restaurants to feed its citizens? As Charles Wheelan states in his book Naked Economics, “…somehow the right amount of fresh tuna makes its way from a fishing fleet in the south Pacific to a restaurant on the Rue de Rivoli. A neighborhood fruit vendor has exactly what his customers want every morning even though those products may come from many different countries.” The reality is that it’s impossible for any central agency to control all this. It’s just too much for any one person or group to keep in their heads. The superiority of a market economy over central government planning is so clear that it seems obvious to us. But if it is so obvious, why is IT still run using central planning?

Kit will address the central planning model of IT and why it can't keep up with today's business demands. He will empower IT to move to a true self-service model that will allow for the adoption of new technologies, while changing their mindset of how they provide services to their users. His ideas will show IT admins to CIOs that they can maintain control, realize the future of self-service clouds, and unleash technical innovation simply by rethinking their process.

• Dave McCrory, SVP of DSP (Platform) Engineering at Warner Music Group

The Origin of Data Gravity
As data beings to collect, especially in larger Clouds and datastores, it causes exponential data growth, attracting applications and services closer to the data. While this cause and effect relationship appears to be direct, there is an underlying reason that extends past this seemingly simple relationship to a much deeper and complex one. What causes the Data Gravity effect? Is it simply more Data or is it something else?

In this session Independent Data Physics Researcher and SVP of Engineering for Warner Music Group, Dave McCrory will talk about his latest research into the causes and origins of Data Gravity. He will also discuss how the effects of Data Gravity can be both leveraged and altered depending on the desired outcome.

• Jim Davies, CTO, Mitel

Cloud Formations: A Framework for Cloud Decision Making
The cloud provides an opportunity for powerful business mash-ups where UC can be leveraged and combined with other solutions tailored to meet unique business requirements. This keynote reviews why UC is ideal for the cloud and how to derive maximum value while transforming existing UC into competitive advantage.

• Xu Yiling, Minister of BD Sector, Shanghai Promotion Center of Software Industry, and Deputy Secretary General of Cloud Sea Organization

Location: Grand Ballroom H
Wednesday, April 3, 2013, 3:45 PM-4:30 PM

The cloud by nature is ubiquitous, device-agnostic and enables centralization: three challenges businesses are struggling with today to turn UC into a competitive advantage. We discuss how the cloud enables powerful business mash-ups where UC can be leveraged and combined with other solutions tailored to meet unique business requirements.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Mission City Ballroom
Thursday, April 4, 2013, 10:00 AM-12:00 PM

Agenda

• Ann L. Winblad, Co-Founder and Managing Director, Hummer Winblad Venture Partners
• Ashesh Badani, GM, Cloud Business Unit, RedHat
• Ian Rae, CEO, CloudOps
• Mark Hinkle, Sr. Director, Open Source Solutions, Citrix

Are Clouds the Gateway Drug to a Quantified Society?

Topics that will be discussed include:

• Public vs. Private Clouds
• Open vs. Proprietary Cloud Platforms
• What can the current and past open source landscape tell us about the future of Cloud?
• Will Open Cloud Stacks Lead the Path to Cloud Ubiquity?

• Nathan Day, Chief Scientist, SoftLayer

Performance is not a Commodity
Performance is the intersection of power, agility, and control. If you value performance you don't want to use an oversubscribed, commodity cloud as the cornerstone of your business. In this session we will discuss the features of a cloud that combine to create a truly performant environment.

• Margaret Dawson, Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services

Fear & Loathing in Corporate IT: A Savage Journey to the Cloud
It all seemed innocent enough as employees started experimenting with the cloud: popping a few compute instances, dropping the latest collaboration cloud, or mainlining a PaaS to build a cool new Web app. But then the line between IT reality and rogue clouds became blurred, and we entered into an era of Gonzo IT, where the cloud is personal and the truth is hard to find. Amid this cloud haze, we struggle to even locate all our corporate data, let alone secure it. Join this journey and discover how IT leaders can gain back control of the cloud and data without being a complete downer to the rest of the organization. And how, in fact, you can be the new source of cloud ecstasy for your users.

• Lisa Larson, VP, Enterprise Cloud Solutions, Rackspace

Adopting a Service Provider Mentality and Empowering a Self-Service Organization
Enterprise Misstep #1: treating cloud computing like only a technology. When adopting cloud, enterprises need to be prepared to shift their thinking and understand that CLOUD is a new business model. To truly take advantage of cloud computing, your IT organization has to transform… and most importantly, the way you deliver IT services to your end users must change. Yes, believe it or not …there is a right and wrong way to adopt cloud.

Join Lisa Larson – VP of Enterprise Cloud Solutions and Rich Murr - VP of IT Operations, as they discuss how Rackspace is becoming its own customer and how Rackspace IT is empowering a self-service organization.

They will cover:

The importance of IT meeting the demands of the business
How to protect from the dangers of Shadow IT and leverage its benefits
How to create an army of empowered employees
How to approach Service Catalog Development
How IT can drive business value back into the organization through the apps

Be prepared to change the way you think of the business of IT!

• Joe Weinman, Author, Cloudonomics - Senior Vice President, Cloud Services and Strategy, Telx and Author, Cloudonomics

Cloudonomics: The Business Value of Cloud Computing
Why do cloud? This simple question may well be the most important one to ask, because technology itself may be meaningless unless it generates compelling business value. Business benefits of the cloud are often characterized as “lower cost” and “business agility,” but the cloud can generate value and support strategic competitive differentiation in many additional ways, especially when combined with big data and mobility. For example, cloud services can: enable a greater focus on core differentiating activities of the firm; enhance operational excellence through better processes; drive product leadership through cloud-enabled product-service systems; increase customer intimacy and build stickier customer relationships; enable richer, more interactive user experiences; facilitate the emergence of virtual networked organizations; accelerate innovation and decrease time-to-market, thereby improving profitability; and much more. Joe Weinman will highlight his latest thinking on cloud business value with real-world examples across a variety of industry verticals.

Location: Grand Ballroom H
Friday, April 5, 2013, 11:30 AM-12:30 PM

The future of data is already here. Folders and files matter less and less; consumers expect content to be available anytime, anywhere. And users willingly sacrifice privacy in return for convenience and collaboration. But with the meteoric rise of data, the ubiquity of clouds, and sophisticated attackers showing their fangs, that future is anything but clear.

This session will look a range of possible tomorrows. Will our future give us information everywhere with good security and control? Will it be more like the disconnected dystopia of Battlestar Galactica, or the creepy Orweillian world of Minority Report? Or will it be something entirely different? Will new interfaces to information break down cultural and linguistic barriers—or reinforce them?

Whatever the case, it's clear that there's an information war on the horizon. Join Margaret Dawson and Ed Saipetch for a roller-coaster-ride towards tomorrow as we explore new ways to fight, communicate, collaborate, and protect our online lives.

Location: Mission City Ballroom
Thursday, April 4, 2013, 10:00 AM-12:00 PM

Agenda

• Ann L. Winblad, Co-Founder and Managing Director, Hummer Winblad Venture Partners
• Ashesh Badani, GM, Cloud Business Unit, RedHat
• Ian Rae, CEO, CloudOps
• Mark Hinkle, Sr. Director, Open Source Solutions, Citrix

Are Clouds the Gateway Drug to a Quantified Society?

Topics that will be discussed include:

• Public vs. Private Clouds
• Open vs. Proprietary Cloud Platforms
• What can the current and past open source landscape tell us about the future of Cloud?
• Will Open Cloud Stacks Lead the Path to Cloud Ubiquity?

• Nathan Day, Chief Scientist, SoftLayer

Performance is not a Commodity
Performance is the intersection of power, agility, and control. If you value performance you don't want to use an oversubscribed, commodity cloud as the cornerstone of your business. In this session we will discuss the features of a cloud that combine to create a truly performant environment.

• Margaret Dawson, Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services

Fear & Loathing in Corporate IT: A Savage Journey to the Cloud
It all seemed innocent enough as employees started experimenting with the cloud: popping a few compute instances, dropping the latest collaboration cloud, or mainlining a PaaS to build a cool new Web app. But then the line between IT reality and rogue clouds became blurred, and we entered into an era of Gonzo IT, where the cloud is personal and the truth is hard to find. Amid this cloud haze, we struggle to even locate all our corporate data, let alone secure it. Join this journey and discover how IT leaders can gain back control of the cloud and data without being a complete downer to the rest of the organization. And how, in fact, you can be the new source of cloud ecstasy for your users.

• Lisa Larson, VP, Enterprise Cloud Solutions, Rackspace

Adopting a Service Provider Mentality and Empowering a Self-Service Organization
Enterprise Misstep #1: treating cloud computing like only a technology. When adopting cloud, enterprises need to be prepared to shift their thinking and understand that CLOUD is a new business model. To truly take advantage of cloud computing, your IT organization has to transform… and most importantly, the way you deliver IT services to your end users must change. Yes, believe it or not …there is a right and wrong way to adopt cloud.

Join Lisa Larson – VP of Enterprise Cloud Solutions and Rich Murr - VP of IT Operations, as they discuss how Rackspace is becoming its own customer and how Rackspace IT is empowering a self-service organization.

They will cover:

The importance of IT meeting the demands of the business
How to protect from the dangers of Shadow IT and leverage its benefits
How to create an army of empowered employees
How to approach Service Catalog Development
How IT can drive business value back into the organization through the apps

Be prepared to change the way you think of the business of IT!

• Joe Weinman, Author, Cloudonomics - Senior Vice President, Cloud Services and Strategy, Telx and Author, Cloudonomics

Cloudonomics: The Business Value of Cloud Computing
Why do cloud? This simple question may well be the most important one to ask, because technology itself may be meaningless unless it generates compelling business value. Business benefits of the cloud are often characterized as “lower cost” and “business agility,” but the cloud can generate value and support strategic competitive differentiation in many additional ways, especially when combined with big data and mobility. For example, cloud services can: enable a greater focus on core differentiating activities of the firm; enhance operational excellence through better processes; drive product leadership through cloud-enabled product-service systems; increase customer intimacy and build stickier customer relationships; enable richer, more interactive user experiences; facilitate the emergence of virtual networked organizations; accelerate innovation and decrease time-to-market, thereby improving profitability; and much more. Joe Weinman will highlight his latest thinking on cloud business value with real-world examples across a variety of industry verticals.

Location: Grand Ballroom D
Thursday, April 4, 2013, 3:45 PM-4:30 PM

In the future, companies will rebuild transform business applications to take advantage of a wide range of by using contextual data from all connected devices, including location, time of day, presence and device type. Sensors in the latest devices will also also provide contextual information such as temperature, humidity, motion, and orientation. Applications based on business critical data from connected sensors will be used by many industries, with utility, oil and gas industries leading the way. Transforming business will require businesses to use the cloud and big data processing to turn mobile data into insight in real-time. This session will discuss the opportunities that combining these technologies can provide.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom D
Wednesday, April 3, 2013, 1:15 PM-2:15 PM

What are the "Hot" Enterprise SaaS startups that Enterprises are actually buying and deploying, not just what's being covered in TechCrunch? In this session, we'll cut through the hype and get to the reality of which companies are being deployed and where. Learn when and how to use each company and who's using them in anger.

Location: Grand Ballroom D
Wednesday, April 3, 2013, 2:30 PM-3:30 PM

BYOD and the mobilization of apps have forced companies to revisit security. Security technologies exist at all layers of the stack from device through applications. This session will discuss the key considerations for security as IT moves to a world where data resides on devices, in the cloud and on premises.

Location: Grand Ballroom H
Friday, April 5, 2013, 10:15 AM-11:15 AM

How should we value the cloud? Is the cloud really lower cost? What is business agility anyway? Can the cloud be strategic? How should we think about the new IT metrics?

Location: Grand Ballroom F
Friday, April 5, 2013, 10:15 AM-11:15 AM

Cloud computing compliments mobile development by providing a foundation for application development and testing. Today entire application development platforms can be purchased in the cloud. What are the benefits and disadvantages of cloud app development. This panel will discuss the build versus buy decision for mobile app development platforms and what you should look for.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Every year, humanity generates more information than before. We're only now learning how to harness it, putting powerful new processing architectures to work to glean insights from the petabytes of data we have on customers, markets, competitors, and employees. For IT this means two things: a new role as the go-to analyst in charge of crunching this information, and a new set of architectures that can store and crunch all of the information while staying within the law.

Data is going to be your biggest issue to deal with in the coming years. It's what needs to be replicated to stay running. It's what leaks when there's a security breach. It's what costs money to move around. And it's the cause of latency and usability issues. Compared to data, computing is easy. As computing becomes a commodity in an era of clouds, we need to understand what it means to live in a Big Data world. Big Data encompasses a wide variety of concepts and technologies, but in the end it doesn't really matter. What matters is what you do with your data, and we'll show you how to leverage your data to help your business.

We'll look at tools like Hadoop, Cassandra, Mongo, and Riak, as well as blended architectures that put Big Data alongside traditional Business Intelligence, helping business to get answers faster, scale better, and transition to a data-driven organization. We'll show you how to analyze your data more quickly, how to use that speed to spot upcoming trends, and how to prevent problems before they become problems. And we’ll look at use cases that show how companies are getting an edge in their markets through Big Data approaches.

In this workshop attendees will learn:

• Why Big Data, how is it useful and what can it do for you?
• SQL and NoSQL -- What's the difference, what are the pros and cons, how do you move from one to the other?
• NoSQL technologies such as HBase/HDFS, BigTable, MongoDB, S3, Redis, Cassandra, Hadoop, Pig, Hive, Flume and more
• Practical steps to keep your Big Data systems reliable

Who Should Attend:

• IT professionals who want to get up to speed on Big Data quickly
• Analysts and writers seeking a solid foundation in Big Data technology
• Managers who want to increase their bottom line using Big Data.
• Data warehouse and BI professionals who want to know how Big Data tools like Hadoop fit into their toolbox
• Developers whose applications and aspirations are stymied by the limitations of traditional storage and processing
• Architects designing large-scale, real-time applications
• IT executives involved in governance, compliance, and creating organizations that run on data

Location: Grand Ballroom E
Thursday, April 4, 2013, 9:00 AM-9:45 AM

The cloud is supposed to save you money, but are you throwing it away? Spend management firms Cloudyn and Cloudability have detailed data regarding how, why, when and where you are spending money on cloud services unnecessarily. Hear from Cloudyn CEO Sharon Wagner and Cloudability CEO Mat Ellis on steps you can take right now to get more bang for your buck.

Location: Cloud Solutions Theater, Expo Floor
Thursday, April 4, 2013, 1:15 PM-1:35 PM

Developers are turning to the cloud to accelerate innovation, simplify deployments, reduce complexity, and lower development costs. If this sounds like a winning combination—and you're interested in building and rapidly scaling enterprise-grade Java, database, social, and mobile applications—you'll want to attend this session to learn more about how cloud-based platform services can transform the developer experience.

Location: Grand Ballroom C
Wednesday, April 3, 2013, 9:00 AM-9:45 AM

Data centers are undergoing enormous change as enterprises reevaluate the wisdom of the huge investments and costly skill requirements necessary to operate their own facilities. This session will feature three experts, each with a different perspective on the trends in how data centers are evolving.

• Operating a Large-Scale Multi-Tenant Data Center – Presented by Mark Thiele, Switch
• Latest Developments in Data Center Construction – Presented by Ron Vokoun
• The Changing Dynamic in Data Center Real Estate – Presented by Gerry Fassig, CoreSite

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 1:45 PM-2:05 PM

This live demo highlights solutions for addressing the management complexities and operational challenges that arise when delivering applications in the cloud. You’ll see how F5 solutions automate the provisioning of application network services in VMware VCloud Director/vShield Manager. Plus, see a cloud bursting demo that dynamically extends a private cloud infrastructure to Amazon EC2.

Location: Grand Ballroom F
Thursday, April 4, 2013, 2:30 PM-3:30 PM

The promise of running IT departments as an internal service provider has been elusive. In their quest to deliver ITaaS, many companies have suffered from an emphasis on IT operations and less focus on infrastructure and application development, resulting in a siloed IT environment held together by heroic efforts. The majority of IT spending is dedicated to “keep the lights on” activities, hindering IT’s ability to keep up with the pace of business innovation. This session will address why the answer to this IT quandary lies in the implementation of virtualization and cloud computing, describing these as the essential building blocks for the agility, flexibility, and “services” focus that IT needs to achieve ITaaS. The speaker will describe why IT needs to be delivered as a service and why IT must think in terms of delivering services not servers, and “claims processing” rather than “data processing.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom E
Wednesday, April 3, 2013, 1:15 PM-2:15 PM

Hear from top management consulting/research analysts on cloud strategy and economics. McKinsey & Co. Principal Analyst Will Forrest and Forrester Vice President and Principal Analyst James Staten will provide the latest results of their research into cloud strategies and valuation.

Location: Grand Ballroom D
Wednesday, April 3, 2013, 2:30 PM-3:30 PM

BYOD and the mobilization of apps have forced companies to revisit security. Security technologies exist at all layers of the stack from device through applications. This session will discuss the key considerations for security as IT moves to a world where data resides on devices, in the cloud and on premises.

Location: Grand Ballroom F
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Amazon Web Services (AWS) is the pioneer of cloud computing and its unstoppable growth dominates the industry. If you want – or are under pressure -- to begin using AWS, this workshop is for you. Both fundamental and advanced AWS services are discussed during the workshop, ensuring that you gain a complete overview of the AWS service. The instructor will provide a live demonstration of the AWS system and management console during the workshop to allow you to see the power of AWS. The workshop is presented in a highly interactive fashion to address any questions you have about AWS.

Who Should Attend:

• Software engineers
• Application architects
• Application development managers
• Project managers
• Operations personnel
• Infrastructure managers

What Attendees Will Gain:

You will leave the workshop with a solid understanding of AWS infrastructure and services, and how those are applied to create resilient and elastic applications. The workshop pays particular attention to the implications of AWS for application design and security. The course addresses these key topics:

• AWS infrastructure and global deployment
• AWS services and how they affect application design and operations
• AWS Security
• Managing AWS applications

Upon completing the workshop, you can get started with AWS immediately and productively, with a solid knowledge framework to guide your AWS use.

Location: Grand Ballroom C
Wednesday, April 3, 2013, 3:45 PM-4:30 PM

Cloud computing environments aren’t simply collections of hardware in a data center. Complex cloud automation software is required to manage and operate these environments. This session will focus on how leading organizations manage their environments to ensure they achieve cloud computing success.

• Hybrid is not the Same as Chaotic - Presented by Bernard Golden, enStratus Networks
• Cloud Bridges, Gateways, and Brokers, Oh My! - Presented by Lori McVittie, F5 Networks

Location: Grand Ballroom E
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Moving beyond the well-managed virtual infrastructure, many organizations today are now successfully implementing private clouds. With newly emerging tools, enterprise IT professionals can create rich automated, self-service, shared computing offerings for their stakeholders. Private clouds build on foundations like VMware, Xen, Hyper-V and KVM; and include optimized infrastructure, advanced management, automation and orchestration. Layering on service catalogs, charge-back, and self-service interfaces, IT can get out of the way of delivering their services to IT consumers.

But what are the realities of building a private cloud? How do automation and advanced orchestration fit in? How do you add automated provisioning and offer self-service? Where do cloud stacks and new cloud management tools integrate with and/or /utilize what organizations already have?
Whether you're building a private cloud to improve the efficiency of your data center or to deliver IT services more quickly, this session will arm you with the information you need to successfully plan your private cloud environment.

Who Should Attend:
This workshop targets IT managers and staff who are looking to fulfill the full promise of virtualization and cloud and transform their environments into a private cloud, especially around improving operational efficiencies, optimization, automation, and IT agility – delivering IT as a service or private cloud, while reducing costs.

Key Takeaways:
During this workshop, we will discuss the challenges that come with the move to private cloud computing, and how to prioritize, evaluate and implement the necessary solutions for virtualization and cloud management, optimization, automation and delivery as a private cloud.

3:15 - 3:40pm
The Value of PaaS in a Private Cloud World - Presented by ActiveState
Platform as a Service makes the enterprise more nimble. But how do you measure that? In this presentation, ActiveState CEO Bart Copeland and HP Cloud Services Sr. Director Dan Baigent outline the enterprise business value of PaaS in the private cloud, using enterprise use cases to exemplify how private cloud and private PaaS deliver agility, freedom of choice, scalability, ROI, innovation, portability, and security.

3:40 - 4:40pm
Comparing Cloud Orchestration Stacks
Cloud orchestration stacks are an important component in completing the move to a private cloud. In this rapid fire session, speakers representing key cloud orchestration stacks will have 10 minutes each to present their responses to key questions about the functions, features and capabilities of each cloud stack. Questions include: services and capabilities offered; languages, operating systems, APIs and image formats supported; virtualization stacks supported; management tools; portability; hardware, capacity, performance and availability constraints, pricing and more. Presentations will be followed by an open Q and A discussion.

Location: Grand Ballroom C
Thursday, April 4, 2013, 1:15 PM-2:15 PM

There are strong pros and cons to both Public and Private Clouds. Many enterprises like the idea of either one or both, but the realities have not lived up to the ideal. Building a scalable, private cloud allows customization and control, but is a major undertaking with up-front costs and ongoing commitments for hardware and management software. Public clouds offer a pay as you go, low touch option, but there are many concerns around security and compliance. Integrating the two and operating a true hybrid cloud requires a new way of thinking and a new type of management. How can IT decipher which cloud (public, hybrid or private) makes the most financial sense for their specific business needs? What are the necessary metrics to build an intelligent business case for moving applications and infrastructure components to a public vs. private cloud? This session will explore the pros and cons of private and public clouds, including the best use cases and scenarios for private, public and hybrid cloud initiatives, the financial implications, and whether/how hybrid clouds might give the best of both clouds.

Location: Grand Ballroom F
Friday, April 5, 2013, 9:00 AM-10:00 AM

Many vendors and IT organizations have been busy building private and hybrid clouds using enterprise virtualization as the foundation. Some have been very successful while others found them lacking and want something built with an architecture more like Amazon Web Services (AWS) and Google Compute Engine. Certain workloads and applications (such as databases and other resource-intensive applications) require advanced levels of performance, privacy and control that may be better suited to bare metal physical servers. The options have exploded and there are good reasons and strong feelings on all sides of this issue. Come and learn how to think about your requirements and application portfolio and your infrastructure options in a way that will help you understand the pros and cons of each and how to assess which is/are right for the job. Hear about different successful enterprise scenarios for different types of clouds, as well as application profiling, workload sizing, performance comparisons, implementation issues and more.

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 4:45 PM-5:05 PM

While many initial cloud implementations focused on Infrastructure-as-a-Service, organizations are expanding upon this foundation to deliver cloud services in all forms—software, mobility, infrastructure and IT. Learn how Citrix cloud solutions are enabling enterprises and cloud providers to evolve towards an IT-as-a-Service model for delivering an array of internal, external and 3rd party services through a simple self-service catalog.

Location: Grand Ballroom E
Friday, April 5, 2013, 9:00 AM-10:00 AM

The goal of all infrastructure is to serve the needs of the business, and cloud computing infrastructure enables new kinds of applications and transforms IT economics. This session focuses on how cloud computing enables big data analytics and what cloud computing means for enterprise IT costs.

• Keeping You Safe and Healthy in the Cloud: How Genomic Health Introduced Cloud-Based Business Apps - Presented by Craig Guinasso, Genomic Health
• Fortune 1000 IT Leaders Discuss the Economics of Cloud Computing - Presented by Chris Pick, Apptio

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 2:45 PM-3:05 PM

You've heard that PaaS makes developers more productive. It's true. It does. But it's not just about developer productivity. It also helps admins. It benefits architects. It makes life easier for procurement officers. In fact, it benefits just about everyone in an organization. In the tradition of top 10 lists, learn about the PaaS benefits that you may not know about yet.

Location: Grand Ballroom G
Thursday, April 4, 2013, 3:45 PM-4:30 PM

Platform-as-a-Service has rightly been celebrated as a way to increase developer productivity and thereby help companies get the new applications and services they need online (and making money) faster. It also helps admins meet the needs of those developers faster and with less manual effort. But PaaS goes beyond developers and beyond dev/test. Efficient application multi-tenancy and auto-scaling are also key features for production environments. Furthermore, developers may love that PaaS abstracts away platform details that they don't care about. But this abstraction also means that platform changes can happen without affecting developers, a big win for architects and procurement officers. In short, PaaS is for everyone.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom G
Wednesday, April 3, 2013, 1:15 PM-2:00 PM

The cloud provides an easy onramp to building and deploying Big Data solutions, particularly the latest technologies that favor scale-out architectures. Transitioning from initial deployment to a large-scale, highly performant operation may not be as easy.

Understanding the benefits, weaknesses, and performance characteristics of public cloud and bare metal cloud deployments can help you make the right decisions. The goal is to provide some insight into how to select the correct deployment strategy based on your Big Data application's needs. This insight is based on our extensive testing while creating Big Data solutions on our bare metal cloud platform.

Location: Cloud Solutions Theater, Expo Floor
Thursday, April 4, 2013, 2:45 PM-3:05 PM

The cloud provides an easy onramp to building and deploying Big Data solutions, particularly the latest technologies that favor scale-out architectures. Transitioning from initial deployment to a large-scale, highly performant operation may not be as easy.

Understanding the benefits, weaknesses, and performance characteristics of public cloud and bare metal cloud deployments can help you make the right decisions. The goal is to provide some insight into how to select the correct deployment strategy based on your Big Data application's needs. This insight is based on our extensive testing while creating Big Data solutions on our bare metal cloud platform.

Location: Grand Ballroom C
Thursday, April 4, 2013, 3:45 PM-4:30 PM

Using cloud services for an application effectively is more than simply spinning up a compute instance. If data sources and management tools aren’t all packaged together, and that’s not usually the case, there’s going to be a need for network connectivity. Distributed applications and hybrid deployments depend on the capacity and reliability of the network interconnects that link them. In deciding to deploy your next big application using cloud-based services, you need to know the options for connections within the cloud, access options for users, and network services to support it all. This session will look at typical decisions facing any cloud deployment. The networking capabilities within major platforms and details of how to link beyond them while managing performance and cost are examined. We’ll talk in detail about the needs of storage replication traffic, database links, and performance monitoring. The pros and cons of Ethernet exchange services and WAN optimization will be discussed, as will the implications of their use. You’ll leave this session with a practical understanding of the networking issues involved in making the move to a cloud and what you can do to make that move successful.

Location: Grand Ballroom F
Friday, April 5, 2013, 10:15 AM-11:15 AM

Cloud computing compliments mobile development by providing a foundation for application development and testing. Today entire application development platforms can be purchased in the cloud. What are the benefits and disadvantages of cloud app development. This panel will discuss the build versus buy decision for mobile app development platforms and what you should look for.

Location: Grand Ballroom E
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Moving beyond the well-managed virtual infrastructure, many organizations today are now successfully implementing private clouds. With newly emerging tools, enterprise IT professionals can create rich automated, self-service, shared computing offerings for their stakeholders. Private clouds build on foundations like VMware, Xen, Hyper-V and KVM; and include optimized infrastructure, advanced management, automation and orchestration. Layering on service catalogs, charge-back, and self-service interfaces, IT can get out of the way of delivering their services to IT consumers.

But what are the realities of building a private cloud? How do automation and advanced orchestration fit in? How do you add automated provisioning and offer self-service? Where do cloud stacks and new cloud management tools integrate with and/or /utilize what organizations already have?
Whether you're building a private cloud to improve the efficiency of your data center or to deliver IT services more quickly, this session will arm you with the information you need to successfully plan your private cloud environment.

Who Should Attend:
This workshop targets IT managers and staff who are looking to fulfill the full promise of virtualization and cloud and transform their environments into a private cloud, especially around improving operational efficiencies, optimization, automation, and IT agility – delivering IT as a service or private cloud, while reducing costs.

Key Takeaways:
During this workshop, we will discuss the challenges that come with the move to private cloud computing, and how to prioritize, evaluate and implement the necessary solutions for virtualization and cloud management, optimization, automation and delivery as a private cloud.

3:15 - 3:40pm
The Value of PaaS in a Private Cloud World - Presented by ActiveState
Platform as a Service makes the enterprise more nimble. But how do you measure that? In this presentation, ActiveState CEO Bart Copeland and HP Cloud Services Sr. Director Dan Baigent outline the enterprise business value of PaaS in the private cloud, using enterprise use cases to exemplify how private cloud and private PaaS deliver agility, freedom of choice, scalability, ROI, innovation, portability, and security.

3:40 - 4:40pm
Comparing Cloud Orchestration Stacks
Cloud orchestration stacks are an important component in completing the move to a private cloud. In this rapid fire session, speakers representing key cloud orchestration stacks will have 10 minutes each to present their responses to key questions about the functions, features and capabilities of each cloud stack. Questions include: services and capabilities offered; languages, operating systems, APIs and image formats supported; virtualization stacks supported; management tools; portability; hardware, capacity, performance and availability constraints, pricing and more. Presentations will be followed by an open Q and A discussion.

Location: Mission City Ballroom
Thursday, April 4, 2013, 10:00 AM-12:00 PM

Agenda

• Ann L. Winblad, Co-Founder and Managing Director, Hummer Winblad Venture Partners
• Ashesh Badani, GM, Cloud Business Unit, RedHat
• Ian Rae, CEO, CloudOps
• Mark Hinkle, Sr. Director, Open Source Solutions, Citrix

Are Clouds the Gateway Drug to a Quantified Society?

Topics that will be discussed include:

• Public vs. Private Clouds
• Open vs. Proprietary Cloud Platforms
• What can the current and past open source landscape tell us about the future of Cloud?
• Will Open Cloud Stacks Lead the Path to Cloud Ubiquity?

• Nathan Day, Chief Scientist, SoftLayer

Performance is not a Commodity
Performance is the intersection of power, agility, and control. If you value performance you don't want to use an oversubscribed, commodity cloud as the cornerstone of your business. In this session we will discuss the features of a cloud that combine to create a truly performant environment.

• Margaret Dawson, Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services

Fear & Loathing in Corporate IT: A Savage Journey to the Cloud
It all seemed innocent enough as employees started experimenting with the cloud: popping a few compute instances, dropping the latest collaboration cloud, or mainlining a PaaS to build a cool new Web app. But then the line between IT reality and rogue clouds became blurred, and we entered into an era of Gonzo IT, where the cloud is personal and the truth is hard to find. Amid this cloud haze, we struggle to even locate all our corporate data, let alone secure it. Join this journey and discover how IT leaders can gain back control of the cloud and data without being a complete downer to the rest of the organization. And how, in fact, you can be the new source of cloud ecstasy for your users.

• Lisa Larson, VP, Enterprise Cloud Solutions, Rackspace

Adopting a Service Provider Mentality and Empowering a Self-Service Organization
Enterprise Misstep #1: treating cloud computing like only a technology. When adopting cloud, enterprises need to be prepared to shift their thinking and understand that CLOUD is a new business model. To truly take advantage of cloud computing, your IT organization has to transform… and most importantly, the way you deliver IT services to your end users must change. Yes, believe it or not …there is a right and wrong way to adopt cloud.

Join Lisa Larson – VP of Enterprise Cloud Solutions and Rich Murr - VP of IT Operations, as they discuss how Rackspace is becoming its own customer and how Rackspace IT is empowering a self-service organization.

They will cover:

The importance of IT meeting the demands of the business
How to protect from the dangers of Shadow IT and leverage its benefits
How to create an army of empowered employees
How to approach Service Catalog Development
How IT can drive business value back into the organization through the apps

Be prepared to change the way you think of the business of IT!

• Joe Weinman, Author, Cloudonomics - Senior Vice President, Cloud Services and Strategy, Telx and Author, Cloudonomics

Cloudonomics: The Business Value of Cloud Computing
Why do cloud? This simple question may well be the most important one to ask, because technology itself may be meaningless unless it generates compelling business value. Business benefits of the cloud are often characterized as “lower cost” and “business agility,” but the cloud can generate value and support strategic competitive differentiation in many additional ways, especially when combined with big data and mobility. For example, cloud services can: enable a greater focus on core differentiating activities of the firm; enhance operational excellence through better processes; drive product leadership through cloud-enabled product-service systems; increase customer intimacy and build stickier customer relationships; enable richer, more interactive user experiences; facilitate the emergence of virtual networked organizations; accelerate innovation and decrease time-to-market, thereby improving profitability; and much more. Joe Weinman will highlight his latest thinking on cloud business value with real-world examples across a variety of industry verticals.

Location: Grand Ballroom G
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Adopting public and private cloud resources is becoming imperative for enterprises across nearly every industry in order to keep pace with escalating customer and end-user demands and intensifying competition. However, adding these Cloud resources to existing systems and software compounds the challenge of managing these complex operations and optimizing their performance while controlling their costs. This session will examine these challenges and discuss exciting new technologies and management best practices that can help IT professionals overcome these challenges.

Who Should Attend:

• Network/System Administrators
• Data Center Managers
• IT Operations Personnel
• Infrastructure Managers

Attendee Takeaways:

You will leave the workshop with a solid understanding of the new tools and techniques that are available to manage a hybrid Cloud environment, and how these technologies and ideas can be applied to enable you to gain control over your operations. The workshop will address these key topics:

• How Cloud management differs from traditional data center management
• What are the real costs of unplanned Cloud service adoption
• Where to find new tools and techniques to address your hybrid Cloud requirements
• How to measure your success in a hybrid Cloud environment

Agenda:

9:00 - 9:20am: Welcome & Introduction

• Speaker: Jeff Kaplan, THINKstrategies

9:20 - 9:45am: Forrester’s Perspective

• Speaker: Dave Bartoletti, Forrester Research

9:45 - 10:10am: Moving to a Service-Oriented Organization (IT-as-a-Service)

• Speaker: Jared Wray, Tier 3

10:10 - 10:35am: Hybrid Mgmt Requirements & Considerations

• Speaker: Jim Blaney, FrontRange

10:35 - 10:50am: Break
10:50 - 11:15am: Cloud Application Lifecycle

• Speaker: Seema Jethani, Enstratius

11:15 - 11:35am: Application Performance Monitoring/Management in the Cloud

• Speaker: Scott Jackson, AppFirst

11:35 - 12:10pm: Roundtable

• Moderator: Jeff Kaplan, THINKstrategies
• Panelist: Scott Jackson, AppFirst
• Panelist: Seema Jethani, Enstratius
• Panelist: Jim Blaney, FrontRange
• Panelist: Dave Bartoletti, Forrester Research

12:10 - 12:15pm: Wrap-Up

• Speaker: Jeff Kaplan, THINKstrategies

Location: Grand Ballroom H
Wednesday, April 3, 2013, 1:15 PM-2:00 PM

Location: Grand Ballroom G
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Adopting public and private cloud resources is becoming imperative for enterprises across nearly every industry in order to keep pace with escalating customer and end-user demands and intensifying competition. However, adding these Cloud resources to existing systems and software compounds the challenge of managing these complex operations and optimizing their performance while controlling their costs. This session will examine these challenges and discuss exciting new technologies and management best practices that can help IT professionals overcome these challenges.

Who Should Attend:

• Network/System Administrators
• Data Center Managers
• IT Operations Personnel
• Infrastructure Managers

Attendee Takeaways:

You will leave the workshop with a solid understanding of the new tools and techniques that are available to manage a hybrid Cloud environment, and how these technologies and ideas can be applied to enable you to gain control over your operations. The workshop will address these key topics:

• How Cloud management differs from traditional data center management
• What are the real costs of unplanned Cloud service adoption
• Where to find new tools and techniques to address your hybrid Cloud requirements
• How to measure your success in a hybrid Cloud environment

Agenda:

9:00 - 9:20am: Welcome & Introduction

• Speaker: Jeff Kaplan, THINKstrategies

9:20 - 9:45am: Forrester’s Perspective

• Speaker: Dave Bartoletti, Forrester Research

9:45 - 10:10am: Moving to a Service-Oriented Organization (IT-as-a-Service)

• Speaker: Jared Wray, Tier 3

10:10 - 10:35am: Hybrid Mgmt Requirements & Considerations

• Speaker: Jim Blaney, FrontRange

10:35 - 10:50am: Break
10:50 - 11:15am: Cloud Application Lifecycle

• Speaker: Seema Jethani, Enstratius

11:15 - 11:35am: Application Performance Monitoring/Management in the Cloud

• Speaker: Scott Jackson, AppFirst

11:35 - 12:10pm: Roundtable

• Moderator: Jeff Kaplan, THINKstrategies
• Panelist: Scott Jackson, AppFirst
• Panelist: Seema Jethani, Enstratius
• Panelist: Jim Blaney, FrontRange
• Panelist: Dave Bartoletti, Forrester Research

12:10 - 12:15pm: Wrap-Up

• Speaker: Jeff Kaplan, THINKstrategies

Location: Grand Ballroom F
Wednesday, April 3, 2013, 3:45 PM-4:30 PM

This session will explore the exposure and vulnerability of identity and access management in the cloud. As stated in the Verizon Data Breach Report when asked about cloud security they said, “We are often asked whether 'the cloud' factors into many of the breaches we investigate. The easy is 'No - not really.' It's more about giving up control of our assets and data (and not controlling the associated risk) than any technology specific to the cloud.“ This session will explore this issue. What are these risks? What are the vulnerabilities. How can an effective identity and access management strategy effectively improve the controls and assist in providing a more secure cloud environment.

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 3:45 PM-4:05 PM

Is cloud computing fulfilling its promise? We were all told it was about matching capacity with demand often depicted by an elegantly smooth curves contrasted against stepwise capex spending of the on premise data center era. It was awesome, if only it were true.

Many providers offer their best prices bound to long contracts, which looks an awful lot like that stepwise capex spending we were all trying to avoid. Some force customers to choose among cookie-cutter sized virtual machines with complicated names that often see CPU or RAM go unutilized simply due to lack of choice. Throw in the fact that hourly billing remains the dominant paradigm despite the ability to shift to more granular per minute billing and it's obvious that things aren't as cloudy as we all thought.

Location: Grand Ballroom G
Thursday, April 4, 2013, 1:15 PM-2:00 PM

Is cloud computing fulfilling its promise of matching capacity demand? We were told cloud computing was all about new technology and unlocking the ability to run today's and tomorrow’s use cases, however, now the biggest cloud computing provider wants to sell into the enterprise. The model of cloud computing we were promised has not come to fruition—have we been duped?

Many providers offer pre-packaged cloud instance sizes and tie their best offers to three year agreements, however, this looks an awful lot like that stepwise capital expenditure spending we were all trying to avoid. Do you ever wonder how much cloud infrastructure in these cookie-cutter sized virtual machines have CPU or RAM resources go un-utilized? Or ask yourself why hourly billing remains the dominant paradigm despite the ability to shift to more granular per minute billing? Add in the fact that "commodity or custom low-end hardware" has slowed Moore's law and is holding performance hostage to drive mass adoption of Cloud Computing 1.0 architectures and we have to wonder—are we actually heading towards true Cloud IaaS? This session will explore these issues and asks out loud, "Is there a better way?"

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom C
Thursday, April 4, 2013, 1:15 PM-2:15 PM

There are strong pros and cons to both Public and Private Clouds. Many enterprises like the idea of either one or both, but the realities have not lived up to the ideal. Building a scalable, private cloud allows customization and control, but is a major undertaking with up-front costs and ongoing commitments for hardware and management software. Public clouds offer a pay as you go, low touch option, but there are many concerns around security and compliance. Integrating the two and operating a true hybrid cloud requires a new way of thinking and a new type of management. How can IT decipher which cloud (public, hybrid or private) makes the most financial sense for their specific business needs? What are the necessary metrics to build an intelligent business case for moving applications and infrastructure components to a public vs. private cloud? This session will explore the pros and cons of private and public clouds, including the best use cases and scenarios for private, public and hybrid cloud initiatives, the financial implications, and whether/how hybrid clouds might give the best of both clouds.

Location: Grand Ballroom C
Thursday, April 4, 2013, 2:30 PM-3:30 PM

A wide range of applications is moving to cloud computing environments. However, fundamental IT services can successfully be placed in the cloud as well. This session will focus on how two key IT services, storage and disaster recovery, are being transformed by using cloud environments.

• Scaling Storage to the Cloud and Beyond with Ceph - Presented by Sage Weil, Inktank
• Best Practices Using Cloud to Protect Your Physical and Virtual Infrastructure - Presented by Henrik Rosendahl, Quantum

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom G
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Adopting public and private cloud resources is becoming imperative for enterprises across nearly every industry in order to keep pace with escalating customer and end-user demands and intensifying competition. However, adding these Cloud resources to existing systems and software compounds the challenge of managing these complex operations and optimizing their performance while controlling their costs. This session will examine these challenges and discuss exciting new technologies and management best practices that can help IT professionals overcome these challenges.

Who Should Attend:

• Network/System Administrators
• Data Center Managers
• IT Operations Personnel
• Infrastructure Managers

Attendee Takeaways:

You will leave the workshop with a solid understanding of the new tools and techniques that are available to manage a hybrid Cloud environment, and how these technologies and ideas can be applied to enable you to gain control over your operations. The workshop will address these key topics:

• How Cloud management differs from traditional data center management
• What are the real costs of unplanned Cloud service adoption
• Where to find new tools and techniques to address your hybrid Cloud requirements
• How to measure your success in a hybrid Cloud environment

Agenda:

9:00 - 9:20am: Welcome & Introduction

• Speaker: Jeff Kaplan, THINKstrategies

9:20 - 9:45am: Forrester’s Perspective

• Speaker: Dave Bartoletti, Forrester Research

9:45 - 10:10am: Moving to a Service-Oriented Organization (IT-as-a-Service)

• Speaker: Jared Wray, Tier 3

10:10 - 10:35am: Hybrid Mgmt Requirements & Considerations

• Speaker: Jim Blaney, FrontRange

10:35 - 10:50am: Break
10:50 - 11:15am: Cloud Application Lifecycle

• Speaker: Seema Jethani, Enstratius

11:15 - 11:35am: Application Performance Monitoring/Management in the Cloud

• Speaker: Scott Jackson, AppFirst

11:35 - 12:10pm: Roundtable

• Moderator: Jeff Kaplan, THINKstrategies
• Panelist: Scott Jackson, AppFirst
• Panelist: Seema Jethani, Enstratius
• Panelist: Jim Blaney, FrontRange
• Panelist: Dave Bartoletti, Forrester Research

12:10 - 12:15pm: Wrap-Up

• Speaker: Jeff Kaplan, THINKstrategies

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom D
Wednesday, April 3, 2013, 1:15 PM-2:15 PM

What are the "Hot" Enterprise SaaS startups that Enterprises are actually buying and deploying, not just what's being covered in TechCrunch? In this session, we'll cut through the hype and get to the reality of which companies are being deployed and where. Learn when and how to use each company and who's using them in anger.

Location: Grand Ballroom D
Thursday, April 4, 2013, 9:00 AM-9:45 AM

What is the business case for SaaS? How do you get over “bumps” in the road to get it implemented successfully? SaaS is happening within your organization whether you realise it or not. In this session two of the most influential thought leaders in Enterprise IT explain why this is happening and give you toolkit to obtain maximum value in a risk free manner. Ben Kepes is APAC’s leading SaaS Commentator and Investor. Justin Pirie is the Cloud Strategist for Mimecast, one of Europe’s largest SaaS companies.

Location: Grand Ballroom G
Friday, April 5, 2013, 10:15 AM-11:15 AM

What would you dare to dream if you knew your cloud could not fail? That sentiment has driven some enterprises to push the envelope and embrace business models that require cloud and demand organizational transformation to succeed. In this session, track chair Scott Bils will lead a discussion with two enterprise executives who have done just that. Participants will hear how these leaders helped their organizations first understand and then embrace the agility, flexibility and dramatic time-to-market compression that cloud enables. Building sustainable competitive advantage through a transformation in business model assumptions is the goal of cloud, and this session will give participants new insights on how to help their organizations get there.

Location: Grand Ballroom H
Thursday, April 4, 2013, 1:15 PM-2:00 PM

Location: Cloud Solutions Theater, Expo Floor
Thursday, April 4, 2013, 3:45 PM-4:05 PM

Virtual machines that take seconds to create shouldn’t have to wait days for network services. A reflexive datacenter network infrastructure that is fully virtualized and can automatically instantiate network services required by applications across thousands of tenants within and across datacenters has long been desired. Nuage Networks sets out to deliver it.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 12:15 PM-12:35 PM

The world is connected in an unprecedentedly accelerating way. Where government and Enterprise IT buyers once lead, now consumers and end users lead. Accordingly, the economics of cloud computing are dramatically changing the way businesses expect to procure IT services. Customers of all sizes are expecting hybrid capabilities that can be consumed and paid for on demand. They are expecting their cloud services to be delivered via an agile service provider that is able to drive out complexity and increase interoperability. They expect a connected cloud.

Location: Grand Ballroom F
Friday, April 5, 2013, 10:15 AM-11:15 AM

Cloud computing compliments mobile development by providing a foundation for application development and testing. Today entire application development platforms can be purchased in the cloud. What are the benefits and disadvantages of cloud app development. This panel will discuss the build versus buy decision for mobile app development platforms and what you should look for.

Location: Mission City Ballroom
Thursday, April 4, 2013, 10:00 AM-12:00 PM

Agenda

• Ann L. Winblad, Co-Founder and Managing Director, Hummer Winblad Venture Partners
• Ashesh Badani, GM, Cloud Business Unit, RedHat
• Ian Rae, CEO, CloudOps
• Mark Hinkle, Sr. Director, Open Source Solutions, Citrix

Are Clouds the Gateway Drug to a Quantified Society?

Topics that will be discussed include:

• Public vs. Private Clouds
• Open vs. Proprietary Cloud Platforms
• What can the current and past open source landscape tell us about the future of Cloud?
• Will Open Cloud Stacks Lead the Path to Cloud Ubiquity?

• Nathan Day, Chief Scientist, SoftLayer

Performance is not a Commodity
Performance is the intersection of power, agility, and control. If you value performance you don't want to use an oversubscribed, commodity cloud as the cornerstone of your business. In this session we will discuss the features of a cloud that combine to create a truly performant environment.

• Margaret Dawson, Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services

Fear & Loathing in Corporate IT: A Savage Journey to the Cloud
It all seemed innocent enough as employees started experimenting with the cloud: popping a few compute instances, dropping the latest collaboration cloud, or mainlining a PaaS to build a cool new Web app. But then the line between IT reality and rogue clouds became blurred, and we entered into an era of Gonzo IT, where the cloud is personal and the truth is hard to find. Amid this cloud haze, we struggle to even locate all our corporate data, let alone secure it. Join this journey and discover how IT leaders can gain back control of the cloud and data without being a complete downer to the rest of the organization. And how, in fact, you can be the new source of cloud ecstasy for your users.

• Lisa Larson, VP, Enterprise Cloud Solutions, Rackspace

Adopting a Service Provider Mentality and Empowering a Self-Service Organization
Enterprise Misstep #1: treating cloud computing like only a technology. When adopting cloud, enterprises need to be prepared to shift their thinking and understand that CLOUD is a new business model. To truly take advantage of cloud computing, your IT organization has to transform… and most importantly, the way you deliver IT services to your end users must change. Yes, believe it or not …there is a right and wrong way to adopt cloud.

Join Lisa Larson – VP of Enterprise Cloud Solutions and Rich Murr - VP of IT Operations, as they discuss how Rackspace is becoming its own customer and how Rackspace IT is empowering a self-service organization.

They will cover:

The importance of IT meeting the demands of the business
How to protect from the dangers of Shadow IT and leverage its benefits
How to create an army of empowered employees
How to approach Service Catalog Development
How IT can drive business value back into the organization through the apps

Be prepared to change the way you think of the business of IT!

• Joe Weinman, Author, Cloudonomics - Senior Vice President, Cloud Services and Strategy, Telx and Author, Cloudonomics

Cloudonomics: The Business Value of Cloud Computing
Why do cloud? This simple question may well be the most important one to ask, because technology itself may be meaningless unless it generates compelling business value. Business benefits of the cloud are often characterized as “lower cost” and “business agility,” but the cloud can generate value and support strategic competitive differentiation in many additional ways, especially when combined with big data and mobility. For example, cloud services can: enable a greater focus on core differentiating activities of the firm; enhance operational excellence through better processes; drive product leadership through cloud-enabled product-service systems; increase customer intimacy and build stickier customer relationships; enable richer, more interactive user experiences; facilitate the emergence of virtual networked organizations; accelerate innovation and decrease time-to-market, thereby improving profitability; and much more. Joe Weinman will highlight his latest thinking on cloud business value with real-world examples across a variety of industry verticals.

Location: Grand Ballroom F
Thursday, April 4, 2013, 1:15 PM-2:15 PM

Enterprise cloud platforms have the potential to transform and enable IT professionals to have more impact on their organizations than ever before. At the same time, not all clouds are created equal.This session will focus on the journey of IT to the cloud, what is key for the enterprise and where the industry is going into the future.

Location: Grand Ballroom G
Thursday, April 4, 2013, 1:15 PM-2:00 PM

Is cloud computing fulfilling its promise of matching capacity demand? We were told cloud computing was all about new technology and unlocking the ability to run today's and tomorrow’s use cases, however, now the biggest cloud computing provider wants to sell into the enterprise. The model of cloud computing we were promised has not come to fruition—have we been duped?

Many providers offer pre-packaged cloud instance sizes and tie their best offers to three year agreements, however, this looks an awful lot like that stepwise capital expenditure spending we were all trying to avoid. Do you ever wonder how much cloud infrastructure in these cookie-cutter sized virtual machines have CPU or RAM resources go un-utilized? Or ask yourself why hourly billing remains the dominant paradigm despite the ability to shift to more granular per minute billing? Add in the fact that "commodity or custom low-end hardware" has slowed Moore's law and is holding performance hostage to drive mass adoption of Cloud Computing 1.0 architectures and we have to wonder—are we actually heading towards true Cloud IaaS? This session will explore these issues and asks out loud, "Is there a better way?"

Location: Grand Ballroom H
Wednesday, April 3, 2013, 2:30 PM-3:15 PM

IT leaders are considering how to evolve from focusing on “keeping the lights on” to delivering IT as a service. The rewards include bringing unprecedented levels of agility, flexibility and user productivity to their organizations. Understanding the strategy, planning process and tools for this transformation will help catalyze changes in the way the business operates and deliver real value to the enterprise.

Location: Grand Ballroom D
Wednesday, April 3, 2013, 3:45 PM-4:30 PM

So how does one design and build a cloud computing system? My advice is that you jump in, grab problem by the throat, and make your cloud-based architecture and resulting system do your bidding. In this session we’ll cover the right and wrong ways to leverage, design, and build cloud-based systems and infrastructure. Going beyond the hype, this includes advice from those currently in the trenches who make cloud computing work for the Global 2000 and government. The audience is anyone who will soon fight to make cloud computing work for their clients, employers, and/or investors, and need to knock it out of the park the first time.

Location: Grand Ballroom D
Thursday, April 4, 2013, 1:15 PM-2:15 PM

Before the end of this year there will be more smart phones than PCs, and in 2015 there will be more tablets than PCs. Mobile work styles are becoming the rule rather than the exception in Enterprise IT and traditional methods of securing data behind VPNs will fall short as employees demand business tools that are as easy to use and frequently updated as the ones they use at home.
Unfortunately, legal and regulatory requirements for securing data are no less stringent than they were before the mobile era.
As we experience the paradigm shift to mobile work styles, how does IT reconcile the competing priorities of consumerization and standardization?

In this session we’ll cover these issues and attendees will learn:
•What Napster can teach us about BYOD
•Practical steps to striking the balance between app usability and convenience as well as security and control
•How to protect corporate data and intellectual property if an employee leaves the company or loses their device
•Compliance issues with laws such as HIPAA and FINRA and how they apply to data sync and sharing

Who should attend:
•IT professionals who are looking for alternatives to consumer solutions like Dropbox
•Managers who want to protect their investments in current infrastructure while increasing their bottom line through real-time data access and collaboration
•Analysts and writers seeking information on enterprise collaboration strategies and solutions
•IT executives involved in meeting governance and compliance requirements

Location: Grand Ballroom D
Wednesday, April 3, 2013, 2:30 PM-3:30 PM

BYOD and the mobilization of apps have forced companies to revisit security. Security technologies exist at all layers of the stack from device through applications. This session will discuss the key considerations for security as IT moves to a world where data resides on devices, in the cloud and on premises.

Location: Grand Ballroom D
Thursday, April 4, 2013, 3:45 PM-4:30 PM

In the future, companies will rebuild transform business applications to take advantage of a wide range of by using contextual data from all connected devices, including location, time of day, presence and device type. Sensors in the latest devices will also also provide contextual information such as temperature, humidity, motion, and orientation. Applications based on business critical data from connected sensors will be used by many industries, with utility, oil and gas industries leading the way. Transforming business will require businesses to use the cloud and big data processing to turn mobile data into insight in real-time. This session will discuss the opportunities that combining these technologies can provide.

Location: Cloud Solutions Theater, Expo Floor
Thursday, April 4, 2013, 4:15 PM-4:35 PM

Cloud computing continues to be a top CIO priority, yet every organization employs a different strategy and approach to adoption. Despite these differences, they all have one very important thing in common - the challenge of translating cloud investments into real business value. Cloud can introduce unforeseen operating costs, process complexity, security challenges, performance degradation and reliability issues. In this session, we will use real-world examples to explore strategies and best practices for generating sustainable value from the cloud.

Location: Grand Ballroom F
Friday, April 5, 2013, 10:15 AM-11:15 AM

Cloud computing compliments mobile development by providing a foundation for application development and testing. Today entire application development platforms can be purchased in the cloud. What are the benefits and disadvantages of cloud app development. This panel will discuss the build versus buy decision for mobile app development platforms and what you should look for.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom C
Wednesday, April 3, 2013, 3:45 PM-4:30 PM

Cloud computing environments aren’t simply collections of hardware in a data center. Complex cloud automation software is required to manage and operate these environments. This session will focus on how leading organizations manage their environments to ensure they achieve cloud computing success.

• Hybrid is not the Same as Chaotic - Presented by Bernard Golden, enStratus Networks
• Cloud Bridges, Gateways, and Brokers, Oh My! - Presented by Lori McVittie, F5 Networks

Location: Grand Ballroom D
Wednesday, April 3, 2013, 9:00 AM-9:45 AM

Moving applications to the cloud requires careful attention to enterprise needs to meet security requirements for service availability, manageability and connectivity. So how do you realize ultimate control of your cloud deployments when delivering enterprise applications and user access in the cloud? This session gives you an overview of issues surrounding application delivery in the cloud and presents a number of architectural options for deploying applications within public cloud architectures. The session will discuss approaches to network architecture that can dramatically simplify deployment and ongoing management of applications, particularly as they migrate from one cloud to another or operate in active/passive deployment clouds for business continuity. The session will include guidance on deployment through examples, and presentation of reference architectures, tools and strategies for managing application delivering in the cloud.

Location: Grand Ballroom F
Friday, April 5, 2013, 9:00 AM-10:00 AM

Many vendors and IT organizations have been busy building private and hybrid clouds using enterprise virtualization as the foundation. Some have been very successful while others found them lacking and want something built with an architecture more like Amazon Web Services (AWS) and Google Compute Engine. Certain workloads and applications (such as databases and other resource-intensive applications) require advanced levels of performance, privacy and control that may be better suited to bare metal physical servers. The options have exploded and there are good reasons and strong feelings on all sides of this issue. Come and learn how to think about your requirements and application portfolio and your infrastructure options in a way that will help you understand the pros and cons of each and how to assess which is/are right for the job. Hear about different successful enterprise scenarios for different types of clouds, as well as application profiling, workload sizing, performance comparisons, implementation issues and more.

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 1:45 PM-2:05 PM

This live demo highlights solutions for addressing the management complexities and operational challenges that arise when delivering applications in the cloud. You’ll see how F5 solutions automate the provisioning of application network services in VMware VCloud Director/vShield Manager. Plus, see a cloud bursting demo that dynamically extends a private cloud infrastructure to Amazon EC2.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Mission City Ballroom
Wednesday, April 3, 2013, 10:00 AM-12:00 PM

Hear from innovative industry thought leaders:

10:00 AM-12:00 PM

• Alistair Croll, Founder, CloudOps Research

Lean IT
We're seeing a horde of attempts to improve technology and how it's built, deployed, and operated. But these initiatives, while well-intentioned, miss the point: Lean Startup, Agile Development, Devops, Continuous Deployment, and Cloud Computing, are inextricably linked. Organizations can't just have some of them and expect to reap the benefits of
their entirety, and much of the disappointment and disillusionment companies experience comes from not having a holistic perspective.

In this session CloudOps Research founder and Cloud Connect content chair Alistair Croll will look at what it means to deliver end-to-end "Lean IT", and how only then can a company move from being and organization to being an organism

• Lew Tucker, Vice President and CTO, Cloud Computing, Cisco

Cloud Computing, SDN, and the Internet of Everything
Open source cloud platforms such as OpenStack now allow anyone to build their own public or private cloud. This accelerates private cloud platforms usage to not only meet the needs of rapid application development and deployment of enterprise apps, but when combined with SDN also changes the nature of "infrastructure as a service" as a platform for consumer-facing services. Come explore with us this virtuous cycle created by cloud computing, software defined networking, and the internet of everything.

• Michael Barrett, Chief Information Security Officer, PayPal

Details to come.

• William Ruh, Vice President and Global Technology Director, General Electric

The Emerging Industrial Internet
The industrial world is undergoing a seismic shift in productivity and efficiency as machines become increasingly intelligent. This shift will result in the creation of an Industrial Internet that will have the same transformative effect as the consumer internet. Intelligence is brought about through innovative sensor technology, machine to machine connectivity, new approaches to automation, services and the cloud, and most importantly software that gives insight to people in real-time. This talk will explore the big question for companies that want to win and survive in today's economy: focus on existing products and business models or create new integrated hardware/software solutions and services that is greater than the sum of the individual parts.

• Kit Colbert, Chief Architect and Principal Engineer, VMWare

Who Feeds Paris? Changing the Mindset of IT
Millions of people live in Paris and each of them eat at least three times a day. How can a government ensure that just the right amount of food is sent to the right grocery stores and restaurants to feed its citizens? As Charles Wheelan states in his book Naked Economics, “…somehow the right amount of fresh tuna makes its way from a fishing fleet in the south Pacific to a restaurant on the Rue de Rivoli. A neighborhood fruit vendor has exactly what his customers want every morning even though those products may come from many different countries.” The reality is that it’s impossible for any central agency to control all this. It’s just too much for any one person or group to keep in their heads. The superiority of a market economy over central government planning is so clear that it seems obvious to us. But if it is so obvious, why is IT still run using central planning?

Kit will address the central planning model of IT and why it can't keep up with today's business demands. He will empower IT to move to a true self-service model that will allow for the adoption of new technologies, while changing their mindset of how they provide services to their users. His ideas will show IT admins to CIOs that they can maintain control, realize the future of self-service clouds, and unleash technical innovation simply by rethinking their process.

• Dave McCrory, SVP of DSP (Platform) Engineering at Warner Music Group

The Origin of Data Gravity
As data beings to collect, especially in larger Clouds and datastores, it causes exponential data growth, attracting applications and services closer to the data. While this cause and effect relationship appears to be direct, there is an underlying reason that extends past this seemingly simple relationship to a much deeper and complex one. What causes the Data Gravity effect? Is it simply more Data or is it something else?

In this session Independent Data Physics Researcher and SVP of Engineering for Warner Music Group, Dave McCrory will talk about his latest research into the causes and origins of Data Gravity. He will also discuss how the effects of Data Gravity can be both leveraged and altered depending on the desired outcome.

• Jim Davies, CTO, Mitel

Cloud Formations: A Framework for Cloud Decision Making
The cloud provides an opportunity for powerful business mash-ups where UC can be leveraged and combined with other solutions tailored to meet unique business requirements. This keynote reviews why UC is ideal for the cloud and how to derive maximum value while transforming existing UC into competitive advantage.

• Xu Yiling, Minister of BD Sector, Shanghai Promotion Center of Software Industry, and Deputy Secretary General of Cloud Sea Organization

Location: Grand Ballroom F
Friday, April 5, 2013, 10:15 AM-11:15 AM

Cloud computing compliments mobile development by providing a foundation for application development and testing. Today entire application development platforms can be purchased in the cloud. What are the benefits and disadvantages of cloud app development. This panel will discuss the build versus buy decision for mobile app development platforms and what you should look for.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Every year, humanity generates more information than before. We're only now learning how to harness it, putting powerful new processing architectures to work to glean insights from the petabytes of data we have on customers, markets, competitors, and employees. For IT this means two things: a new role as the go-to analyst in charge of crunching this information, and a new set of architectures that can store and crunch all of the information while staying within the law.

Data is going to be your biggest issue to deal with in the coming years. It's what needs to be replicated to stay running. It's what leaks when there's a security breach. It's what costs money to move around. And it's the cause of latency and usability issues. Compared to data, computing is easy. As computing becomes a commodity in an era of clouds, we need to understand what it means to live in a Big Data world. Big Data encompasses a wide variety of concepts and technologies, but in the end it doesn't really matter. What matters is what you do with your data, and we'll show you how to leverage your data to help your business.

We'll look at tools like Hadoop, Cassandra, Mongo, and Riak, as well as blended architectures that put Big Data alongside traditional Business Intelligence, helping business to get answers faster, scale better, and transition to a data-driven organization. We'll show you how to analyze your data more quickly, how to use that speed to spot upcoming trends, and how to prevent problems before they become problems. And we’ll look at use cases that show how companies are getting an edge in their markets through Big Data approaches.

In this workshop attendees will learn:

• Why Big Data, how is it useful and what can it do for you?
• SQL and NoSQL -- What's the difference, what are the pros and cons, how do you move from one to the other?
• NoSQL technologies such as HBase/HDFS, BigTable, MongoDB, S3, Redis, Cassandra, Hadoop, Pig, Hive, Flume and more
• Practical steps to keep your Big Data systems reliable

Who Should Attend:

• IT professionals who want to get up to speed on Big Data quickly
• Analysts and writers seeking a solid foundation in Big Data technology
• Managers who want to increase their bottom line using Big Data.
• Data warehouse and BI professionals who want to know how Big Data tools like Hadoop fit into their toolbox
• Developers whose applications and aspirations are stymied by the limitations of traditional storage and processing
• Architects designing large-scale, real-time applications
• IT executives involved in governance, compliance, and creating organizations that run on data

Location: Grand Ballroom F
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Cloud adoption for business critical and sensitive processes, and activities, and solutions is often challenged due to governance, risk and security, and compliance concerns. Information risk management and security professionals often use fear uncertainty and doubt (FUD) to support their negative views. Often doing so without having considered what threats, vulnerabilities, and risks are likely to be realized and their associated material business impacts. Businesses leaders that are interested in moving their IT solutions and capabilities to the cloud should be provided credible information about threats and vulnerabilities associate with doing so to assist them in calculating the risks their willingness to accept them. This will allow them to collaborate with risk and security professionals in a positive and not adversarial fashion as well as make informed decisions. This workshop will introduce the concept of threat and vulnerability management and how it can be applied to cloud solutions. Topics will include a discussion of threat and vulnerability analysis, applying threat and vulnerability analysis to cloud environments and solutions, vulnerability management for the cloud, and approaches to working with cloud providers to ensure risk and security requirements and expectations are properly met.

Syllabus

• Overview of Threat and Vulnerability Management
• Asset Enumeration in the Cloud
• Threat and Vulnerability Analysis Overview
• OSI+ Threat Analysis Methodology
• Vulnerability management
• Cloud risk mitigation strategies and countermeasure development
• Effective concepts techniques for governing the security of cloud solutions
• Top 5 questions to ask a cloud provider about Information Risk Management and Security before you engage with them

What Audience Will Learn:

• Why Information Risk Management and Security in the cloud should be treated the same as local capabilities and solutions.
• Critical areas of thought and discussion concerning Information Risk Management and Security that they should consider as they introduce or utilize cloud computing capabilities.
• Effective techniques and solutions to governing the security of cloud solutions.
• Insights from case studies and operational experiences on how these capabilities greatly enhance the capabilities of organizations without enhancing their budget requirements or technology spend.

Location: Grand Ballroom E
Friday, April 5, 2013, 10:15 AM-11:15 AM

As a way of simplifying operations and enabling a solution view of the networking space, software defined networking (SDN) brings the additional value needed in cloud and datacenter environments to complement current hardware trends. It has become increasingly clear that SDN, rather than traditional hardware networking, is the glue that will hold the pieces together.

This discussion will look at:

• The technology innovations emerging from the current networking transformation to meet cloud trends and the demands of a new breed of customers
• The challenges and the problems that remain to be solved
• How SDN is advancing convergence in the market
• The opportunities in the transformation of the $40 billion networking industry

Attendees will gain insight into the current landscape of networking technologies and innovations, and the challenges that are being solved and remain to be solved. They will also get a view of how virtualized networking can make implementations across private and hybrid clouds agile and efficient.

Location: Grand Ballroom G
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

As cloud computing continues to pervade all aspects of information technology, from the data center through application offerings, the function and capabilities of various cloud offerings begin to blur. Eventually, all clouds will house applications or data, which means that IaaS is merely a stepping stone to the ultimate goal of simplifying the operations and management of the application platform or Platform-as-a-Service (PaaS). Like the transition from virtualization to IaaS, the transition from IaaS to PaaS can be equally challenging. One of the more difficult aspects of choosing PaaS is the approach and architecture.

In this workshop attendees will learn:

• Design criteria for developing applications for the cloud and PaaS
• PaaS architectures
• PaaS benefits and shortcomings
• How to deal with multi-tenancy issues not managed by the infrastructure
• How to manage security in a PaaS environment
• Using PaaS as a component of your DevOps environment
• Delivering services using a PaaS service model
• Application scaling techniques
• The importance of a well-designed service interface
• Implications of using various programming language-centric PaaS environments
• Deploying an OS-based PaaS

Audience:
The workshop is aimed at IT managers, architects (application, cloud, virtualization, infrastructure), operations professionals that are responsible for managing PaaS environments, and application development professionals.

Location: Grand Ballroom D
Wednesday, April 3, 2013, 2:30 PM-3:30 PM

BYOD and the mobilization of apps have forced companies to revisit security. Security technologies exist at all layers of the stack from device through applications. This session will discuss the key considerations for security as IT moves to a world where data resides on devices, in the cloud and on premises.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 1:15 PM-1:35 PM

Should you build your own cloud, buy from a cloud provider, or go through a cloud services broker? What applications do you place in the cloud? What do you look for as a sign of quality when “good enough” is not? Let’s discuss how to advance in your cloud journey.

Location: Grand Ballroom G
Friday, April 5, 2013, 9:00 AM-10:00 AM

The rapid growth of Hadoop solutions across a wide variety of organizations has caught the attention of the industry. Cloud services, supported by large-scale infrastructures, provide a compelling option to host such solutions. This session will provide insights into how organizations are using Hadoop in the cloud and highlight success stories including customers who are leveraging Amazon Web Service and Google infrastructures.IDC estimates that by 2020, business transactions on the internet, business-to-business and business-to-consumer, will reach 450 billion per day. Even if you are not actively leveraging the Cloud today, you need to understand how flexible, dynamic data-on-compute resources can benefit your organize for tomorrow.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom C
Thursday, April 4, 2013, 1:15 PM-2:15 PM

There are strong pros and cons to both Public and Private Clouds. Many enterprises like the idea of either one or both, but the realities have not lived up to the ideal. Building a scalable, private cloud allows customization and control, but is a major undertaking with up-front costs and ongoing commitments for hardware and management software. Public clouds offer a pay as you go, low touch option, but there are many concerns around security and compliance. Integrating the two and operating a true hybrid cloud requires a new way of thinking and a new type of management. How can IT decipher which cloud (public, hybrid or private) makes the most financial sense for their specific business needs? What are the necessary metrics to build an intelligent business case for moving applications and infrastructure components to a public vs. private cloud? This session will explore the pros and cons of private and public clouds, including the best use cases and scenarios for private, public and hybrid cloud initiatives, the financial implications, and whether/how hybrid clouds might give the best of both clouds.

Location: Grand Ballroom C
Thursday, April 4, 2013, 9:00 AM-9:45 AM

Until recently, traditional networks were trapped in hardware implementations, bounded by the capabilities of physical switches and routers. Enter software-defined networking. SDNs allow you to break free from hardware constraints, using software to define and build networks on-demand, completing the trio of virtualization – compute, storage and networking. Come learn more about how this revolution in networking and cloud computing will shatter yet another barrier to entry for the cloud, and paves the way for enterprise cloud architectures such as multi-tiered applications and multi-site hybrid clouds. Attendees will look at solutions from a holistic perspective without being bound to weather it is hardware or software. They will understand the benefits of a hybrid environment and how they can adapt that to a future capacity planning.

Location: Grand Ballroom G
Wednesday, April 3, 2013, 9:00 AM-9:45 AM

Cloud computing is being adopted to ease the IT provisioning workflow and reduce the lead time in servicing IT requests. Although many cloud solutions address the server and storage aspects of implementation, few services exist to automate application network services for the IT provisioning workflow. Attend this session to learn the value of inserting application delivery capabilities into the cloud orchestration framework.

Location: Grand Ballroom H
Friday, April 5, 2013, 10:15 AM-11:15 AM

How should we value the cloud? Is the cloud really lower cost? What is business agility anyway? Can the cloud be strategic? How should we think about the new IT metrics?

Location: Grand Ballroom E
Friday, April 5, 2013, 9:00 AM-10:00 AM

The goal of all infrastructure is to serve the needs of the business, and cloud computing infrastructure enables new kinds of applications and transforms IT economics. This session focuses on how cloud computing enables big data analytics and what cloud computing means for enterprise IT costs.

• Keeping You Safe and Healthy in the Cloud: How Genomic Health Introduced Cloud-Based Business Apps - Presented by Craig Guinasso, Genomic Health
• Fortune 1000 IT Leaders Discuss the Economics of Cloud Computing - Presented by Chris Pick, Apptio

Location: Grand Ballroom D
Wednesday, April 3, 2013, 1:15 PM-2:15 PM

What are the "Hot" Enterprise SaaS startups that Enterprises are actually buying and deploying, not just what's being covered in TechCrunch? In this session, we'll cut through the hype and get to the reality of which companies are being deployed and where. Learn when and how to use each company and who's using them in anger.

Location: Grand Ballroom D
Thursday, April 4, 2013, 9:00 AM-9:45 AM

What is the business case for SaaS? How do you get over “bumps” in the road to get it implemented successfully? SaaS is happening within your organization whether you realise it or not. In this session two of the most influential thought leaders in Enterprise IT explain why this is happening and give you toolkit to obtain maximum value in a risk free manner. Ben Kepes is APAC’s leading SaaS Commentator and Investor. Justin Pirie is the Cloud Strategist for Mimecast, one of Europe’s largest SaaS companies.

Location: Grand Ballroom F
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Cloud adoption for business critical and sensitive processes, and activities, and solutions is often challenged due to governance, risk and security, and compliance concerns. Information risk management and security professionals often use fear uncertainty and doubt (FUD) to support their negative views. Often doing so without having considered what threats, vulnerabilities, and risks are likely to be realized and their associated material business impacts. Businesses leaders that are interested in moving their IT solutions and capabilities to the cloud should be provided credible information about threats and vulnerabilities associate with doing so to assist them in calculating the risks their willingness to accept them. This will allow them to collaborate with risk and security professionals in a positive and not adversarial fashion as well as make informed decisions. This workshop will introduce the concept of threat and vulnerability management and how it can be applied to cloud solutions. Topics will include a discussion of threat and vulnerability analysis, applying threat and vulnerability analysis to cloud environments and solutions, vulnerability management for the cloud, and approaches to working with cloud providers to ensure risk and security requirements and expectations are properly met.

Syllabus

• Overview of Threat and Vulnerability Management
• Asset Enumeration in the Cloud
• Threat and Vulnerability Analysis Overview
• OSI+ Threat Analysis Methodology
• Vulnerability management
• Cloud risk mitigation strategies and countermeasure development
• Effective concepts techniques for governing the security of cloud solutions
• Top 5 questions to ask a cloud provider about Information Risk Management and Security before you engage with them

What Audience Will Learn:

• Why Information Risk Management and Security in the cloud should be treated the same as local capabilities and solutions.
• Critical areas of thought and discussion concerning Information Risk Management and Security that they should consider as they introduce or utilize cloud computing capabilities.
• Effective techniques and solutions to governing the security of cloud solutions.
• Insights from case studies and operational experiences on how these capabilities greatly enhance the capabilities of organizations without enhancing their budget requirements or technology spend.

Location: Grand Ballroom F
Wednesday, April 3, 2013, 9:00 AM-9:45 AM

Cloud computing has the opportunity to provide tremendous benefits to organizations, while at the same time can introduce significant risks and threats that must be appropriately considered and addressed prior to its usage. It is important that organizations consider these risks and threats themselves instead of relying on vendors, standards bodies and regulators, or third parties to address them for them. This session will discuss five of the key areas that an organization should consider from a risk management and security perspective prior to adopting cloud computing capabilities or while they are actively using them.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom H
Wednesday, April 3, 2013, 1:15 PM-2:00 PM

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom D
Thursday, April 4, 2013, 3:45 PM-4:30 PM

In the future, companies will rebuild transform business applications to take advantage of a wide range of by using contextual data from all connected devices, including location, time of day, presence and device type. Sensors in the latest devices will also also provide contextual information such as temperature, humidity, motion, and orientation. Applications based on business critical data from connected sensors will be used by many industries, with utility, oil and gas industries leading the way. Transforming business will require businesses to use the cloud and big data processing to turn mobile data into insight in real-time. This session will discuss the opportunities that combining these technologies can provide.

Location: Grand Ballroom H
Thursday, April 4, 2013, 9:00 AM-9:45 AM

Innovations around open cloud infrastructure and cloud deployment practices are making their way into the enterprise space as business users start to demand a consumer-like cloud experience. Concepts such as DevOps are enabling businesses to quickly deploy new IT capabilities and update them as requirements evolve. Learn how enterprises can leverage open cloud platforms such as OpenStack and development process automation tools to get more value from their cloud investments.

Location: Grand Ballroom F
Friday, April 5, 2013, 11:30 AM-12:30 PM

With the rise of social and more recently, the Internet of Things, the opportunity to take advantage of unstructured and imperfect data has never been greater…or more challenging. Adding to the mix, the need to allow business to self-serve their data needs is key to keeping the enterprise agile and efficient. We'll look at how self-service, actionable context, understanding and action can be achieved in today's environment of unthinkably large, diverse and often messy data.

Location: Mission City Ballroom
Thursday, April 4, 2013, 10:00 AM-12:00 PM

Agenda

• Ann L. Winblad, Co-Founder and Managing Director, Hummer Winblad Venture Partners
• Ashesh Badani, GM, Cloud Business Unit, RedHat
• Ian Rae, CEO, CloudOps
• Mark Hinkle, Sr. Director, Open Source Solutions, Citrix

Are Clouds the Gateway Drug to a Quantified Society?

Topics that will be discussed include:

• Public vs. Private Clouds
• Open vs. Proprietary Cloud Platforms
• What can the current and past open source landscape tell us about the future of Cloud?
• Will Open Cloud Stacks Lead the Path to Cloud Ubiquity?

• Nathan Day, Chief Scientist, SoftLayer

Performance is not a Commodity
Performance is the intersection of power, agility, and control. If you value performance you don't want to use an oversubscribed, commodity cloud as the cornerstone of your business. In this session we will discuss the features of a cloud that combine to create a truly performant environment.

• Margaret Dawson, Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services

Fear & Loathing in Corporate IT: A Savage Journey to the Cloud
It all seemed innocent enough as employees started experimenting with the cloud: popping a few compute instances, dropping the latest collaboration cloud, or mainlining a PaaS to build a cool new Web app. But then the line between IT reality and rogue clouds became blurred, and we entered into an era of Gonzo IT, where the cloud is personal and the truth is hard to find. Amid this cloud haze, we struggle to even locate all our corporate data, let alone secure it. Join this journey and discover how IT leaders can gain back control of the cloud and data without being a complete downer to the rest of the organization. And how, in fact, you can be the new source of cloud ecstasy for your users.

• Lisa Larson, VP, Enterprise Cloud Solutions, Rackspace

Adopting a Service Provider Mentality and Empowering a Self-Service Organization
Enterprise Misstep #1: treating cloud computing like only a technology. When adopting cloud, enterprises need to be prepared to shift their thinking and understand that CLOUD is a new business model. To truly take advantage of cloud computing, your IT organization has to transform… and most importantly, the way you deliver IT services to your end users must change. Yes, believe it or not …there is a right and wrong way to adopt cloud.

Join Lisa Larson – VP of Enterprise Cloud Solutions and Rich Murr - VP of IT Operations, as they discuss how Rackspace is becoming its own customer and how Rackspace IT is empowering a self-service organization.

They will cover:

The importance of IT meeting the demands of the business
How to protect from the dangers of Shadow IT and leverage its benefits
How to create an army of empowered employees
How to approach Service Catalog Development
How IT can drive business value back into the organization through the apps

Be prepared to change the way you think of the business of IT!

• Joe Weinman, Author, Cloudonomics - Senior Vice President, Cloud Services and Strategy, Telx and Author, Cloudonomics

Cloudonomics: The Business Value of Cloud Computing
Why do cloud? This simple question may well be the most important one to ask, because technology itself may be meaningless unless it generates compelling business value. Business benefits of the cloud are often characterized as “lower cost” and “business agility,” but the cloud can generate value and support strategic competitive differentiation in many additional ways, especially when combined with big data and mobility. For example, cloud services can: enable a greater focus on core differentiating activities of the firm; enhance operational excellence through better processes; drive product leadership through cloud-enabled product-service systems; increase customer intimacy and build stickier customer relationships; enable richer, more interactive user experiences; facilitate the emergence of virtual networked organizations; accelerate innovation and decrease time-to-market, thereby improving profitability; and much more. Joe Weinman will highlight his latest thinking on cloud business value with real-world examples across a variety of industry verticals.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom C
Wednesday, April 3, 2013, 1:15 PM-2:15 PM

Virtualization rules the cloud. No longer do we discuss servers, CPUs, and disks, but instead instances, v-cores, and ephemeral volumes. Software abstractions have already replaced hardware appliances everywhere except the network, so now it’s time to get serious about virtualizing that final frontier. The cloud transforms large and dynamically-extensible collections of relatively homogenous compute engines into sophisticated on-demand data processing systems. It’s natural to extend this thinking, and replace traditional network hardware devices with sophisticated traffic-processing software. In addition, it becomes easier to create a meta-control plane that allows for easier dynamic provisioning and coordination of those software entities. Crucially, it’s important to deliver traffic-processing capabilities that can be integrated into the DevOps paradigm, since that’s an increasingly important style of delivering applications.

Location: Grand Ballroom F
Thursday, April 4, 2013, 9:00 AM-9:45 AM

Microsoft researcher Jim Gray once observed that, compared to the cost of moving bytes around, everything else is free. And no wonder: speed is precious, and latency can be catastrophic, If you're trying to make cloud applications faster, chances are you're dealing with the network. In this session, Steve Riley looks at the fundamentals of WAN and application-front-end technology. Steve's experience position as a member of the Office of the CTO at Riverbed and a former member of the Amazon Web Services team uniquely positions him to explain in plain terms the many elements that can come between good user experience and clouds.

Location: Grand Ballroom E
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Who Should Attend:

• IT professionals who want to get up to speed on clouds quickly
• Analysts and writers seeking a solid foundation in cloud technology
• Marketers and product managers who want fresh ways to think about cloud computing

What You'll Learn:

• The main kinds of clouds
• How cloud computing spells the end of the IT monopoly
• The things clouds are good—and bad—for
• Which applications to migrate to what cloud platforms

Agenda

Foundations for On-Demand Computing
9:00AM – 11:00AM
Instructor: Alistair Croll

Want to step into the cloud, but don't know where to start? In this fast-paced, somewhat irreverent workshop, Bitcurrent analyst Alistair Croll gives you the foundations you need to understand on-demand computing. From the gradual evolution of enterprise IT, to the fundamentals of different kinds of clouds, to some thought-provoking discussions of security, performance, and organizational change, this is the place to start your journey into the clouds.

Dogfighting, Communism, and Coal: Understanding Business Agility and IT Spending
11:00AM – 12:00PM
Instructor: Dave Roberts

The two most attractive benefits of cloud computing for enterprises are reduced IT spending and greater business agility. Unfortunately, most enterprises have little more than an intuitive sense for how these things will actually come to fruition. In this session, we'll examine business agility and reduced spending against a diverse backdrop of historical parallels. First, we'll gain an understanding of business agility through the lessons of aerial dogfighting by a noted fighter pilot. Then, we'll see that most IT departments are currently structured around a communist central planning model worthy of Karl Marx and Joseph Stalin. We'll examine the resulting problems and how to shift to a sound, free-market economic model and its associated benefits. Finally, we'll learn what Great Britain's coal usage in the late 1800s can tell us about IT spending in the world of cloud computing. Hang on for a wild ride!

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom C
Thursday, April 4, 2013, 2:30 PM-3:30 PM

A wide range of applications is moving to cloud computing environments. However, fundamental IT services can successfully be placed in the cloud as well. This session will focus on how two key IT services, storage and disaster recovery, are being transformed by using cloud environments.

• Scaling Storage to the Cloud and Beyond with Ceph - Presented by Sage Weil, Inktank
• Best Practices Using Cloud to Protect Your Physical and Virtual Infrastructure - Presented by Henrik Rosendahl, Quantum

Location: Mission City Ballroom
Wednesday, April 3, 2013, 10:00 AM-12:00 PM

Hear from innovative industry thought leaders:

10:00 AM-12:00 PM

• Alistair Croll, Founder, CloudOps Research

Lean IT
We're seeing a horde of attempts to improve technology and how it's built, deployed, and operated. But these initiatives, while well-intentioned, miss the point: Lean Startup, Agile Development, Devops, Continuous Deployment, and Cloud Computing, are inextricably linked. Organizations can't just have some of them and expect to reap the benefits of
their entirety, and much of the disappointment and disillusionment companies experience comes from not having a holistic perspective.

In this session CloudOps Research founder and Cloud Connect content chair Alistair Croll will look at what it means to deliver end-to-end "Lean IT", and how only then can a company move from being and organization to being an organism

• Lew Tucker, Vice President and CTO, Cloud Computing, Cisco

Cloud Computing, SDN, and the Internet of Everything
Open source cloud platforms such as OpenStack now allow anyone to build their own public or private cloud. This accelerates private cloud platforms usage to not only meet the needs of rapid application development and deployment of enterprise apps, but when combined with SDN also changes the nature of "infrastructure as a service" as a platform for consumer-facing services. Come explore with us this virtuous cycle created by cloud computing, software defined networking, and the internet of everything.

• Michael Barrett, Chief Information Security Officer, PayPal

Details to come.

• William Ruh, Vice President and Global Technology Director, General Electric

The Emerging Industrial Internet
The industrial world is undergoing a seismic shift in productivity and efficiency as machines become increasingly intelligent. This shift will result in the creation of an Industrial Internet that will have the same transformative effect as the consumer internet. Intelligence is brought about through innovative sensor technology, machine to machine connectivity, new approaches to automation, services and the cloud, and most importantly software that gives insight to people in real-time. This talk will explore the big question for companies that want to win and survive in today's economy: focus on existing products and business models or create new integrated hardware/software solutions and services that is greater than the sum of the individual parts.

• Kit Colbert, Chief Architect and Principal Engineer, VMWare

Who Feeds Paris? Changing the Mindset of IT
Millions of people live in Paris and each of them eat at least three times a day. How can a government ensure that just the right amount of food is sent to the right grocery stores and restaurants to feed its citizens? As Charles Wheelan states in his book Naked Economics, “…somehow the right amount of fresh tuna makes its way from a fishing fleet in the south Pacific to a restaurant on the Rue de Rivoli. A neighborhood fruit vendor has exactly what his customers want every morning even though those products may come from many different countries.” The reality is that it’s impossible for any central agency to control all this. It’s just too much for any one person or group to keep in their heads. The superiority of a market economy over central government planning is so clear that it seems obvious to us. But if it is so obvious, why is IT still run using central planning?

Kit will address the central planning model of IT and why it can't keep up with today's business demands. He will empower IT to move to a true self-service model that will allow for the adoption of new technologies, while changing their mindset of how they provide services to their users. His ideas will show IT admins to CIOs that they can maintain control, realize the future of self-service clouds, and unleash technical innovation simply by rethinking their process.

• Dave McCrory, SVP of DSP (Platform) Engineering at Warner Music Group

The Origin of Data Gravity
As data beings to collect, especially in larger Clouds and datastores, it causes exponential data growth, attracting applications and services closer to the data. While this cause and effect relationship appears to be direct, there is an underlying reason that extends past this seemingly simple relationship to a much deeper and complex one. What causes the Data Gravity effect? Is it simply more Data or is it something else?

In this session Independent Data Physics Researcher and SVP of Engineering for Warner Music Group, Dave McCrory will talk about his latest research into the causes and origins of Data Gravity. He will also discuss how the effects of Data Gravity can be both leveraged and altered depending on the desired outcome.

• Jim Davies, CTO, Mitel

Cloud Formations: A Framework for Cloud Decision Making
The cloud provides an opportunity for powerful business mash-ups where UC can be leveraged and combined with other solutions tailored to meet unique business requirements. This keynote reviews why UC is ideal for the cloud and how to derive maximum value while transforming existing UC into competitive advantage.

• Xu Yiling, Minister of BD Sector, Shanghai Promotion Center of Software Industry, and Deputy Secretary General of Cloud Sea Organization

Location: Grand Ballroom G
Thursday, April 4, 2013, 1:15 PM-2:00 PM

Is cloud computing fulfilling its promise of matching capacity demand? We were told cloud computing was all about new technology and unlocking the ability to run today's and tomorrow’s use cases, however, now the biggest cloud computing provider wants to sell into the enterprise. The model of cloud computing we were promised has not come to fruition—have we been duped?

Many providers offer pre-packaged cloud instance sizes and tie their best offers to three year agreements, however, this looks an awful lot like that stepwise capital expenditure spending we were all trying to avoid. Do you ever wonder how much cloud infrastructure in these cookie-cutter sized virtual machines have CPU or RAM resources go un-utilized? Or ask yourself why hourly billing remains the dominant paradigm despite the ability to shift to more granular per minute billing? Add in the fact that "commodity or custom low-end hardware" has slowed Moore's law and is holding performance hostage to drive mass adoption of Cloud Computing 1.0 architectures and we have to wonder—are we actually heading towards true Cloud IaaS? This session will explore these issues and asks out loud, "Is there a better way?"

Location: Grand Ballroom C
Thursday, April 4, 2013, 1:15 PM-2:15 PM

There are strong pros and cons to both Public and Private Clouds. Many enterprises like the idea of either one or both, but the realities have not lived up to the ideal. Building a scalable, private cloud allows customization and control, but is a major undertaking with up-front costs and ongoing commitments for hardware and management software. Public clouds offer a pay as you go, low touch option, but there are many concerns around security and compliance. Integrating the two and operating a true hybrid cloud requires a new way of thinking and a new type of management. How can IT decipher which cloud (public, hybrid or private) makes the most financial sense for their specific business needs? What are the necessary metrics to build an intelligent business case for moving applications and infrastructure components to a public vs. private cloud? This session will explore the pros and cons of private and public clouds, including the best use cases and scenarios for private, public and hybrid cloud initiatives, the financial implications, and whether/how hybrid clouds might give the best of both clouds.

Location: Grand Ballroom H
Friday, April 5, 2013, 11:30 AM-12:30 PM

The future of data is already here. Folders and files matter less and less; consumers expect content to be available anytime, anywhere. And users willingly sacrifice privacy in return for convenience and collaboration. But with the meteoric rise of data, the ubiquity of clouds, and sophisticated attackers showing their fangs, that future is anything but clear.

This session will look a range of possible tomorrows. Will our future give us information everywhere with good security and control? Will it be more like the disconnected dystopia of Battlestar Galactica, or the creepy Orweillian world of Minority Report? Or will it be something entirely different? Will new interfaces to information break down cultural and linguistic barriers—or reinforce them?

Whatever the case, it's clear that there's an information war on the horizon. Join Margaret Dawson and Ed Saipetch for a roller-coaster-ride towards tomorrow as we explore new ways to fight, communicate, collaborate, and protect our online lives.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom E
Wednesday, April 3, 2013, 3:45 PM-4:30 PM

It’s not all roses and sunshine in the cloud. There’s cloudwashing. Vendors don’t always deliver what the customer thought they were promised. Deployment fail. People get fired.

But hearing enterprise IT leaders share their unvarnished experiences with cloud deployments is rare. This session offers insights from this track’s two enterprise IT executive keynote speakers, who will share with the audience their experiences with moving their organizations toward transformation through cloud technologies, including questions every IT leader should ask his or her vendors before signing the contract. Moderated by Randy Bias, cloud iconoclast and Co-Founder & CTO of Cloudscaling, this roundtable session will dig below the surface for keys into how to guide your organization to the transformational benefits of cloud, including project design, what to look for in a vendor team, and what terms to insist on – or walk.

Location: Grand Ballroom E
Wednesday, April 3, 2013, 9:00 AM-9:45 AM

This session will feature two keynote addresses from Thomas Barton of Novartis and Neal Sample of American Express. Both will discuss how their organizations moved much of their enterprises workloads to the cloud. Participants will learn how these enterprises made the business case for organizational transformation to cloud, what assumptions it made in building the strategies for migration, and where the organizations are seeing early successes -- and warning signs. After they keynotes, members of the audience will be invited to engage with the speakers and facilitator Scott Bils, benchmarking their own enterprise’s experiences in cloud transformation against those of the speakers. Participants will leave armed with best practices and specific action items for transforming their organizations through cloud computing.

Location: Cloud Solutions Theater, Expo Floor
Thursday, April 4, 2013, 2:15 PM-2:35 PM

You're getting pitched every day from your legacy enterprise software and hardware vendors about "cloud". They're doing an amazing job of convincing your CIO and CTO about what cloud is and how you should use it. The reality is they're defending their shrinking market share and keeping you on the legacy treadmill for as long as they can by selling you solutions that aren't "cloud".

In this session, Niki Acosta, Cloud Evangelista for Rackspace, and Scott Sanchez, Director of Private Cloud Strategy will talk through the 5 dirty little secrets your legacy IT vendors won't tell you about cloud. Attendees will leave with an understanding how you should really be thinking about building enterprise apps for the cloud while embracing the fundamental shift away from legacy IT.

Location: Grand Ballroom E
Thursday, April 4, 2013, 1:15 PM-2:15 PM

This year has seen a meteoric rise of big data projects. In these early stages, we're beginning to see standards and patterns emerge in the implementation of big data. Recent surveys show that most technologists and business users feel that big data is an off-shoot of data management, not a branch of technology in itself. Whether you have to deal with big data, enterprise data or spread-marts, data needs to be managed no matter what size. The tides are turning for a total data management approach. This session discusses just some of the patterns emerging that foresee managing big data as part of a holistic approach to data governance.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom E
Thursday, April 4, 2013, 2:30 PM-3:30 PM

The disruption of cloud computing is gaining momentum as enterprises iterate with new and ever-more-capable technologies and tools. This session will take a closer look at which tools enterprises are embracing to accelerate their time to value in cloud deployments while improving the ability of user communities to drive new streams of competitive differentiation by developing, testing, deploying and iterating applications faster than ever before. A panel of experts from technology providers, open source projects and enterprises will give participants a tour of new cloud technologies and tools that are available, proven in production environments and ready to deploy. Participants will leave the session armed with an understanding of which tools are the best choices for their enterprise cloud deployments.

Location: Grand Ballroom D
Wednesday, April 3, 2013, 2:30 PM-3:30 PM

BYOD and the mobilization of apps have forced companies to revisit security. Security technologies exist at all layers of the stack from device through applications. This session will discuss the key considerations for security as IT moves to a world where data resides on devices, in the cloud and on premises.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom E
Wednesday, April 3, 2013, 1:15 PM-2:15 PM

Hear from top management consulting/research analysts on cloud strategy and economics. McKinsey & Co. Principal Analyst Will Forrest and Forrester Vice President and Principal Analyst James Staten will provide the latest results of their research into cloud strategies and valuation.

Location: Grand Ballroom E
Wednesday, April 3, 2013, 2:30 PM-3:30 PM

This year, we've seen thousands of companies launching a full deployment of a big data platform in a matter of days when it traditionally took months to implement. This pervasive start-up culture is leading to increased efficiency and increased profits for companies across a wide variety of vertical industries. Executives can now analyze same-day data from EMEA and APAC and react with a new strategy in the U.S. market - real information in real-time. Big data is now a form of living intelligence and numerous innovative Silicon Valley start-ups are allowing businesses to act and shape key decisions that significantly increase revenue and profit margins.

Location: Grand Ballroom G
Wednesday, April 3, 2013, 2:30 PM-3:15 PM

While much has been said about network virtualization, current solutions are limited to simplistic Layer-2 use cases, restricting services within boundaries of single datacenters and resulting in proprietary islands. We describe a novel, open standards approach that fulfills the full promise of massively scalable network virtualization, enabling seamless interconnection of cloud services with existing enterprise environments.

Location: Grand Ballroom G
Thursday, April 4, 2013, 1:15 PM-2:00 PM

Is cloud computing fulfilling its promise of matching capacity demand? We were told cloud computing was all about new technology and unlocking the ability to run today's and tomorrow’s use cases, however, now the biggest cloud computing provider wants to sell into the enterprise. The model of cloud computing we were promised has not come to fruition—have we been duped?

Many providers offer pre-packaged cloud instance sizes and tie their best offers to three year agreements, however, this looks an awful lot like that stepwise capital expenditure spending we were all trying to avoid. Do you ever wonder how much cloud infrastructure in these cookie-cutter sized virtual machines have CPU or RAM resources go un-utilized? Or ask yourself why hourly billing remains the dominant paradigm despite the ability to shift to more granular per minute billing? Add in the fact that "commodity or custom low-end hardware" has slowed Moore's law and is holding performance hostage to drive mass adoption of Cloud Computing 1.0 architectures and we have to wonder—are we actually heading towards true Cloud IaaS? This session will explore these issues and asks out loud, "Is there a better way?"

Location: Grand Ballroom F
Thursday, April 4, 2013, 3:45 PM-4:30 PM

Cloud computing has unprecedented potential to enable transformed business models resulting in a market actively seeking improved interoperability, portability and total any device awareness and connectedness. Meanwhile, these new forms of business and computing are faced with trust issues stemming from concerns over security capability and transparency inadequacies. Furthermore, there are significant variances in external legal and regulatory obligations and risk appetite, from one sector to the next or even from within the same corporate enterprise. With this paradigm shift of the industry's consumption of IT and increased dependencies on outsourced application development and hosting of sensitive data, their is a new found belief that achieving trust in the cloud is tied directly to identifying more innovative, yet standardized methods for managing risk. In this session, PwC will discuss the new initiatives underway led by the Cloud Security Alliance (CSA), in collaboration with international standards development organizations (e.g., ISO/IEC) along with the AICPA, to establish new forms of assurance and reporting with the mission of helping to build out a disparately desired trusted cloud ecosystem.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception

Location: Grand Ballroom D
Wednesday, April 3, 2013, 1:15 PM-2:15 PM

What are the "Hot" Enterprise SaaS startups that Enterprises are actually buying and deploying, not just what's being covered in TechCrunch? In this session, we'll cut through the hype and get to the reality of which companies are being deployed and where. Learn when and how to use each company and who's using them in anger.

Location: Grand Ballroom C
Wednesday, April 3, 2013, 9:00 AM-9:45 AM

Data centers are undergoing enormous change as enterprises reevaluate the wisdom of the huge investments and costly skill requirements necessary to operate their own facilities. This session will feature three experts, each with a different perspective on the trends in how data centers are evolving.

• Operating a Large-Scale Multi-Tenant Data Center – Presented by Mark Thiele, Switch
• Latest Developments in Data Center Construction – Presented by Ron Vokoun
• The Changing Dynamic in Data Center Real Estate – Presented by Gerry Fassig, CoreSite

Location: Mission City Ballroom
Wednesday, April 3, 2013, 10:00 AM-12:00 PM

Hear from innovative industry thought leaders:

10:00 AM-12:00 PM

• Alistair Croll, Founder, CloudOps Research

Lean IT
We're seeing a horde of attempts to improve technology and how it's built, deployed, and operated. But these initiatives, while well-intentioned, miss the point: Lean Startup, Agile Development, Devops, Continuous Deployment, and Cloud Computing, are inextricably linked. Organizations can't just have some of them and expect to reap the benefits of
their entirety, and much of the disappointment and disillusionment companies experience comes from not having a holistic perspective.

In this session CloudOps Research founder and Cloud Connect content chair Alistair Croll will look at what it means to deliver end-to-end "Lean IT", and how only then can a company move from being and organization to being an organism

• Lew Tucker, Vice President and CTO, Cloud Computing, Cisco

Cloud Computing, SDN, and the Internet of Everything
Open source cloud platforms such as OpenStack now allow anyone to build their own public or private cloud. This accelerates private cloud platforms usage to not only meet the needs of rapid application development and deployment of enterprise apps, but when combined with SDN also changes the nature of "infrastructure as a service" as a platform for consumer-facing services. Come explore with us this virtuous cycle created by cloud computing, software defined networking, and the internet of everything.

• Michael Barrett, Chief Information Security Officer, PayPal

Details to come.

• William Ruh, Vice President and Global Technology Director, General Electric

The Emerging Industrial Internet
The industrial world is undergoing a seismic shift in productivity and efficiency as machines become increasingly intelligent. This shift will result in the creation of an Industrial Internet that will have the same transformative effect as the consumer internet. Intelligence is brought about through innovative sensor technology, machine to machine connectivity, new approaches to automation, services and the cloud, and most importantly software that gives insight to people in real-time. This talk will explore the big question for companies that want to win and survive in today's economy: focus on existing products and business models or create new integrated hardware/software solutions and services that is greater than the sum of the individual parts.

• Kit Colbert, Chief Architect and Principal Engineer, VMWare

Who Feeds Paris? Changing the Mindset of IT
Millions of people live in Paris and each of them eat at least three times a day. How can a government ensure that just the right amount of food is sent to the right grocery stores and restaurants to feed its citizens? As Charles Wheelan states in his book Naked Economics, “…somehow the right amount of fresh tuna makes its way from a fishing fleet in the south Pacific to a restaurant on the Rue de Rivoli. A neighborhood fruit vendor has exactly what his customers want every morning even though those products may come from many different countries.” The reality is that it’s impossible for any central agency to control all this. It’s just too much for any one person or group to keep in their heads. The superiority of a market economy over central government planning is so clear that it seems obvious to us. But if it is so obvious, why is IT still run using central planning?

Kit will address the central planning model of IT and why it can't keep up with today's business demands. He will empower IT to move to a true self-service model that will allow for the adoption of new technologies, while changing their mindset of how they provide services to their users. His ideas will show IT admins to CIOs that they can maintain control, realize the future of self-service clouds, and unleash technical innovation simply by rethinking their process.

• Dave McCrory, SVP of DSP (Platform) Engineering at Warner Music Group

The Origin of Data Gravity
As data beings to collect, especially in larger Clouds and datastores, it causes exponential data growth, attracting applications and services closer to the data. While this cause and effect relationship appears to be direct, there is an underlying reason that extends past this seemingly simple relationship to a much deeper and complex one. What causes the Data Gravity effect? Is it simply more Data or is it something else?

In this session Independent Data Physics Researcher and SVP of Engineering for Warner Music Group, Dave McCrory will talk about his latest research into the causes and origins of Data Gravity. He will also discuss how the effects of Data Gravity can be both leveraged and altered depending on the desired outcome.

• Jim Davies, CTO, Mitel

Cloud Formations: A Framework for Cloud Decision Making
The cloud provides an opportunity for powerful business mash-ups where UC can be leveraged and combined with other solutions tailored to meet unique business requirements. This keynote reviews why UC is ideal for the cloud and how to derive maximum value while transforming existing UC into competitive advantage.

• Xu Yiling, Minister of BD Sector, Shanghai Promotion Center of Software Industry, and Deputy Secretary General of Cloud Sea Organization

Location: Grand Ballroom F
Friday, April 5, 2013, 9:00 AM-10:00 AM

Many vendors and IT organizations have been busy building private and hybrid clouds using enterprise virtualization as the foundation. Some have been very successful while others found them lacking and want something built with an architecture more like Amazon Web Services (AWS) and Google Compute Engine. Certain workloads and applications (such as databases and other resource-intensive applications) require advanced levels of performance, privacy and control that may be better suited to bare metal physical servers. The options have exploded and there are good reasons and strong feelings on all sides of this issue. Come and learn how to think about your requirements and application portfolio and your infrastructure options in a way that will help you understand the pros and cons of each and how to assess which is/are right for the job. Hear about different successful enterprise scenarios for different types of clouds, as well as application profiling, workload sizing, performance comparisons, implementation issues and more.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom E
Friday, April 5, 2013, 11:30 AM-12:30 PM

There are a variety of reasons why designing applications to leverage multiple cloud services makes sense--for example, achieving the resiliency and scale necessary to meet the demands of a global user base; distributing different components that leverage services from disparate providers; or simply leveraging "the best service at the best price" over time. Operating those applications, however, requires some smart approaches towards architecture and design, both of the application and the automation operating that application. Find out the fundamentals of multi-cloud application and operations design, and how you can be best positioned to leverage future cloud service offerings.

Location: Grand Ballroom E
Thursday, April 4, 2013, 3:45 PM-4:30 PM

Perhaps the best well known case study for cloud use is Netflix’ use of Amazon for transcoding and streaming. Jinesh Varia, Amazon’s leading expert in Cloud Economics will review cloud cost justification approaches and financial models. Adrian Cockcroft will delve into Netflix’ rationale for using AWS.

Location: Grand Ballroom C
Wednesday, April 3, 2013, 9:00 AM-9:45 AM

Data centers are undergoing enormous change as enterprises reevaluate the wisdom of the huge investments and costly skill requirements necessary to operate their own facilities. This session will feature three experts, each with a different perspective on the trends in how data centers are evolving.

• Operating a Large-Scale Multi-Tenant Data Center – Presented by Mark Thiele, Switch
• Latest Developments in Data Center Construction – Presented by Ron Vokoun
• The Changing Dynamic in Data Center Real Estate – Presented by Gerry Fassig, CoreSite

Location: Grand Ballroom E
Thursday, April 4, 2013, 9:00 AM-9:45 AM

The cloud is supposed to save you money, but are you throwing it away? Spend management firms Cloudyn and Cloudability have detailed data regarding how, why, when and where you are spending money on cloud services unnecessarily. Hear from Cloudyn CEO Sharon Wagner and Cloudability CEO Mat Ellis on steps you can take right now to get more bang for your buck.

Location: Grand Ballroom F
Friday, April 5, 2013, 10:15 AM-11:15 AM

Cloud computing compliments mobile development by providing a foundation for application development and testing. Today entire application development platforms can be purchased in the cloud. What are the benefits and disadvantages of cloud app development. This panel will discuss the build versus buy decision for mobile app development platforms and what you should look for.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Cloud Solutions Theater, Expo Floor
Thursday, April 4, 2013, 12:45 PM-1:05 PM

Cloud computing gives you the opportunity to manage infrastructure as code. This session will show you how to manage the delivery pipeline in a way similar to how we manage code, providing repeatable, testable deployments of applications.Turning your delivery pipeline into an agile, automated workflow.

Location: Grand Ballroom E
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Moving beyond the well-managed virtual infrastructure, many organizations today are now successfully implementing private clouds. With newly emerging tools, enterprise IT professionals can create rich automated, self-service, shared computing offerings for their stakeholders. Private clouds build on foundations like VMware, Xen, Hyper-V and KVM; and include optimized infrastructure, advanced management, automation and orchestration. Layering on service catalogs, charge-back, and self-service interfaces, IT can get out of the way of delivering their services to IT consumers.

But what are the realities of building a private cloud? How do automation and advanced orchestration fit in? How do you add automated provisioning and offer self-service? Where do cloud stacks and new cloud management tools integrate with and/or /utilize what organizations already have?
Whether you're building a private cloud to improve the efficiency of your data center or to deliver IT services more quickly, this session will arm you with the information you need to successfully plan your private cloud environment.

Who Should Attend:
This workshop targets IT managers and staff who are looking to fulfill the full promise of virtualization and cloud and transform their environments into a private cloud, especially around improving operational efficiencies, optimization, automation, and IT agility – delivering IT as a service or private cloud, while reducing costs.

Key Takeaways:
During this workshop, we will discuss the challenges that come with the move to private cloud computing, and how to prioritize, evaluate and implement the necessary solutions for virtualization and cloud management, optimization, automation and delivery as a private cloud.

3:15 - 3:40pm
The Value of PaaS in a Private Cloud World - Presented by ActiveState
Platform as a Service makes the enterprise more nimble. But how do you measure that? In this presentation, ActiveState CEO Bart Copeland and HP Cloud Services Sr. Director Dan Baigent outline the enterprise business value of PaaS in the private cloud, using enterprise use cases to exemplify how private cloud and private PaaS deliver agility, freedom of choice, scalability, ROI, innovation, portability, and security.

3:40 - 4:40pm
Comparing Cloud Orchestration Stacks
Cloud orchestration stacks are an important component in completing the move to a private cloud. In this rapid fire session, speakers representing key cloud orchestration stacks will have 10 minutes each to present their responses to key questions about the functions, features and capabilities of each cloud stack. Questions include: services and capabilities offered; languages, operating systems, APIs and image formats supported; virtualization stacks supported; management tools; portability; hardware, capacity, performance and availability constraints, pricing and more. Presentations will be followed by an open Q and A discussion.

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 3:15 PM-3:35 PM

Hybrid is the future! Unless you’re using Stackato, in which case, it’s here already! In this interactive session, ActiveState Developer Evangelist John Wetherill and Marketing VP Toph Whitmore will show you how to manage applications and data across public and private cloud architectures with Stackato PaaS technology from ActiveState. The presentation and demo will provide practical “how-to” approaches for deploying hybrid cloud applications easily, quickly, and securely with Stackato.

Location: Cloud Solutions Theater, Expo Floor
Wednesday, April 3, 2013, 3:15 PM-3:35 PM

Hybrid is the future! Unless you’re using Stackato, in which case, it’s here already! In this interactive session, ActiveState Developer Evangelist John Wetherill and Marketing VP Toph Whitmore will show you how to manage applications and data across public and private cloud architectures with Stackato PaaS technology from ActiveState. The presentation and demo will provide practical “how-to” approaches for deploying hybrid cloud applications easily, quickly, and securely with Stackato.

Location: Grand Ballroom H
Friday, April 5, 2013, 9:00 AM-10:00 AM

It is clear that companies need to re-evaluate their security strategy with cyber attacks on the rise - even against large corporations with advanced IT security programs in place. Network perimeters are changing all the time with mobile devices and cloud services, and the problem grows more complex. The goal we all must strive for is to effectively protect information at the data level itself and streamline patching and mitigation processes. With cloud computing, we have an opportunity to automate key processes and provide continuous, better and invisible protection, while reducing the cost of securing such an infrastructure and applications as the costs can be distributed across thousands, even millions, of users. This session will discuss ways to proactively protect against cyberthreats leveraging a newer, more scalable security model that builds security into the fabric of cloud computing, while providing a continuous view of the security and compliance posture of current infrastructures and applications.

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Mission City Ballroom
Thursday, April 4, 2013, 10:00 AM-12:00 PM

Agenda

• Ann L. Winblad, Co-Founder and Managing Director, Hummer Winblad Venture Partners
• Ashesh Badani, GM, Cloud Business Unit, RedHat
• Ian Rae, CEO, CloudOps
• Mark Hinkle, Sr. Director, Open Source Solutions, Citrix

Are Clouds the Gateway Drug to a Quantified Society?

Topics that will be discussed include:

• Public vs. Private Clouds
• Open vs. Proprietary Cloud Platforms
• What can the current and past open source landscape tell us about the future of Cloud?
• Will Open Cloud Stacks Lead the Path to Cloud Ubiquity?

• Nathan Day, Chief Scientist, SoftLayer

Performance is not a Commodity
Performance is the intersection of power, agility, and control. If you value performance you don't want to use an oversubscribed, commodity cloud as the cornerstone of your business. In this session we will discuss the features of a cloud that combine to create a truly performant environment.

• Margaret Dawson, Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services

Fear & Loathing in Corporate IT: A Savage Journey to the Cloud
It all seemed innocent enough as employees started experimenting with the cloud: popping a few compute instances, dropping the latest collaboration cloud, or mainlining a PaaS to build a cool new Web app. But then the line between IT reality and rogue clouds became blurred, and we entered into an era of Gonzo IT, where the cloud is personal and the truth is hard to find. Amid this cloud haze, we struggle to even locate all our corporate data, let alone secure it. Join this journey and discover how IT leaders can gain back control of the cloud and data without being a complete downer to the rest of the organization. And how, in fact, you can be the new source of cloud ecstasy for your users.

• Lisa Larson, VP, Enterprise Cloud Solutions, Rackspace

Adopting a Service Provider Mentality and Empowering a Self-Service Organization
Enterprise Misstep #1: treating cloud computing like only a technology. When adopting cloud, enterprises need to be prepared to shift their thinking and understand that CLOUD is a new business model. To truly take advantage of cloud computing, your IT organization has to transform… and most importantly, the way you deliver IT services to your end users must change. Yes, believe it or not …there is a right and wrong way to adopt cloud.

Join Lisa Larson – VP of Enterprise Cloud Solutions and Rich Murr - VP of IT Operations, as they discuss how Rackspace is becoming its own customer and how Rackspace IT is empowering a self-service organization.

They will cover:

The importance of IT meeting the demands of the business
How to protect from the dangers of Shadow IT and leverage its benefits
How to create an army of empowered employees
How to approach Service Catalog Development
How IT can drive business value back into the organization through the apps

Be prepared to change the way you think of the business of IT!

• Joe Weinman, Author, Cloudonomics - Senior Vice President, Cloud Services and Strategy, Telx and Author, Cloudonomics

Cloudonomics: The Business Value of Cloud Computing
Why do cloud? This simple question may well be the most important one to ask, because technology itself may be meaningless unless it generates compelling business value. Business benefits of the cloud are often characterized as “lower cost” and “business agility,” but the cloud can generate value and support strategic competitive differentiation in many additional ways, especially when combined with big data and mobility. For example, cloud services can: enable a greater focus on core differentiating activities of the firm; enhance operational excellence through better processes; drive product leadership through cloud-enabled product-service systems; increase customer intimacy and build stickier customer relationships; enable richer, more interactive user experiences; facilitate the emergence of virtual networked organizations; accelerate innovation and decrease time-to-market, thereby improving profitability; and much more. Joe Weinman will highlight his latest thinking on cloud business value with real-world examples across a variety of industry verticals.

Location: Grand Ballroom G
Wednesday, April 3, 2013, 3:45 PM-4:30 PM

The term "revolution" by definition refers to a "fundamental or complete change." While definitely a change, one could argue that the industry has actually had utility computing which has delivered virtualization, standardization and self-providing for quite some time. What has changed is the level of automation, making the provisioning easier and faster. With this change businesses need to identify where cloud can add value to existing environment and only migrate when it is the right fit. Cloud is an evolution of their existing environments and services more than anything else. Simply put, cloud is a different delivery model for delivering IT services back to the business.

Join us and discuss how you can leverage cloud computing while maintaining existing investments in legacy environments.

Location: Grand Ballroom G
Tuesday, April 2, 2013, 9:00 AM-12:15 PM

Adopting public and private cloud resources is becoming imperative for enterprises across nearly every industry in order to keep pace with escalating customer and end-user demands and intensifying competition. However, adding these Cloud resources to existing systems and software compounds the challenge of managing these complex operations and optimizing their performance while controlling their costs. This session will examine these challenges and discuss exciting new technologies and management best practices that can help IT professionals overcome these challenges.

Who Should Attend:

• Network/System Administrators
• Data Center Managers
• IT Operations Personnel
• Infrastructure Managers

Attendee Takeaways:

You will leave the workshop with a solid understanding of the new tools and techniques that are available to manage a hybrid Cloud environment, and how these technologies and ideas can be applied to enable you to gain control over your operations. The workshop will address these key topics:

• How Cloud management differs from traditional data center management
• What are the real costs of unplanned Cloud service adoption
• Where to find new tools and techniques to address your hybrid Cloud requirements
• How to measure your success in a hybrid Cloud environment

Agenda:

9:00 - 9:20am: Welcome & Introduction

• Speaker: Jeff Kaplan, THINKstrategies

9:20 - 9:45am: Forrester’s Perspective

• Speaker: Dave Bartoletti, Forrester Research

9:45 - 10:10am: Moving to a Service-Oriented Organization (IT-as-a-Service)

• Speaker: Jared Wray, Tier 3

10:10 - 10:35am: Hybrid Mgmt Requirements & Considerations

• Speaker: Jim Blaney, FrontRange

10:35 - 10:50am: Break
10:50 - 11:15am: Cloud Application Lifecycle

• Speaker: Seema Jethani, Enstratius

11:15 - 11:35am: Application Performance Monitoring/Management in the Cloud

• Speaker: Scott Jackson, AppFirst

11:35 - 12:10pm: Roundtable

• Moderator: Jeff Kaplan, THINKstrategies
• Panelist: Scott Jackson, AppFirst
• Panelist: Seema Jethani, Enstratius
• Panelist: Jim Blaney, FrontRange
• Panelist: Dave Bartoletti, Forrester Research

12:10 - 12:15pm: Wrap-Up

• Speaker: Jeff Kaplan, THINKstrategies

Location: Grand Ballroom A
Tuesday, April 2, 2013, 9:00 AM-5:30 PM

9:00 AM – 9:15 AM: Welcome Note by Jocelyn DeGance Graham, Rishidot Research and James Urquhart, Enstratius, takes over as MC

9:15 AM – 10:00 AM: Keynote - Data Gravity and Complex Systems (Using this to your advantage in the Cloud and the Datacenter) by Dave McCrory, Warner Music Group

Data Gravity and Complex Systems play a role in Cloud services and capabilities both inside Enterprise Datacenters and outside with Cloud providers. Data Gravity naturally draws applications and services closer to Data sources. Complex Systems create opportunities for dramatic changes and improvements in how we manage the interactions of Data, Applications, and Services. Learning to discover and leverage these behaviors and patterns can allow you to avoid lock-in, increased management costs, and derive other benefits.

10:00 AM – 10:45 AM: Keynote - Intel IT PaaS Journey – Idea to Production in less than a day by Das Kamhout, Intel

What if enterprise developers could have an idea for an app, code it and deploy it into production in less than a day? Intel IT is addressing that challenge by establishing PaaS for the developers of custom applications. The promise of PaaS was determined strategically important in 2010 to extend the value of Intel IT’s award winning IaaS cloud for the web developer community at Intel. Das Kamhout, will share how the Intel IT Cloud leadership team made the case for this investment that was deemed unclear, and explain the PaaS journey, describing the approach and success/failures. This session will emphasize how an Enterprise IT shop needs to adapt faster towards consuming and running a rich set of cloud services.

10:45 AM – 11:15 AM: Fireside Chat - Business Value of Private PaaS moderated by Ben Kepes, Diversity Limited

Panelists: Sinclair Schuller (CEO, Apprenda) and Bart Copeland (CEO, ActiveState)

11:15 AM – 12:00 PM: Fireside Chat - PaaS Visibility moderated by Larry Carvalho, RobustCloud

Panelists: Benny Schnaider (President/Co-Founder, Ravello Systems), Carsten Puls (VP, Product Management, Engine Yard) and Margaret Dawson (VP of Product Marketing & Cloud Evangelist, HP Cloud Services)

Noon – 1:30 PM: Networking Lunch

1:30 PM – 2:15 PM: Keynote - Cover your PaaS by David Mortman, enStratius

PaaS makes developers (and possibly operations) lives much easier. But what are the security implications of migrating to PaaS? Does PaaS lead to more secure code? What about a more secure deployment? In principal yes, but what are the realities? How many unicorns do you get and just what’s in that pot at the end of the rainbow and what can you do with what you find?

2:15 PM – 3:00 PM: Fireside Chat - Enterprise PaaS with Open Source moderated by Donnie Berkholtz, Industry Analyst, Redmonk

Panelists: James Watters (Head of Products, CloudFoundry), Diane Mueller (Cloud Ecosystem Evangelist, Redhat) and Nati Shalom (CTO, Gigaspaces)

3:00 PM – 3:30 PM: Fireside Chat - PaaS and Big Data moderated by Sam Charrington, CloudPulse Strategies

Panelists: Duncan Johnston Watt (CEO, CloudSoft Corporation) and Arun C. Murthy (Founder / Architect, Hortonworks)


3:30 PM – 4:00 PM: Coffee Break

4:00 PM – 4:30 PM: Fireside Chat - Platform Abstraction: Operations to Developers to Business Users moderated by Alex Williams, Techcrunch

Panelists: Jared Wray (CTO, Tier 3) and Suresh Sambandam (CEO, OrangeScape)

4:30 PM – 5:15 PM: Expert Panel - Platform Services and Developer Expectations moderated by Lori MacVittie, Rishidot Research

Panelists: Pradeep Prabhu (CEO, CloudMunch), Richard Seroter (Microsoft MVP and InfoQ Author), Dr. Nic Williams (CEO, Stark & Wayne) and Adron Hall (Coder, Messenger and Recon, Basho)

5:15 PM: Vote of thanks by Krishnan Subramanian, Founder and Principal Analyst, Rishidot Research

Location: Grand Ballroom C
Thursday, April 4, 2013, 1:15 PM-2:15 PM

There are strong pros and cons to both Public and Private Clouds. Many enterprises like the idea of either one or both, but the realities have not lived up to the ideal. Building a scalable, private cloud allows customization and control, but is a major undertaking with up-front costs and ongoing commitments for hardware and management software. Public clouds offer a pay as you go, low touch option, but there are many concerns around security and compliance. Integrating the two and operating a true hybrid cloud requires a new way of thinking and a new type of management. How can IT decipher which cloud (public, hybrid or private) makes the most financial sense for their specific business needs? What are the necessary metrics to build an intelligent business case for moving applications and infrastructure components to a public vs. private cloud? This session will explore the pros and cons of private and public clouds, including the best use cases and scenarios for private, public and hybrid cloud initiatives, the financial implications, and whether/how hybrid clouds might give the best of both clouds.

Location: Grand Ballroom H
Tuesday, April 2, 2013, 1:30 PM-4:45 PM

Cloud Executive Summit at Cloud Connect Silicon Valley 2013 will bring together key influencers and executives from the Industry for a thought provoking discussion on emerging trends and future opportunities in the Cloud. This exclusive program attracts CIOs, entrepreneurs, software and infrastructure industry executives and investors, for a rich discussion and networking opportunities in advance of the Cloud Connect event. What are the next opportunities in cloud computing and how are you positioned to take advantage of them?

1:30pm-1:35pm Welcome

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

1:35pm-2:00pm Opening Keynote - Opportunities in the Mobile Cloud

• Presented by Avery Lyford, VP of Business Development, LEAP Commerce

2:00pm-2:20pm What's the Big Data Deal: Market Insights and Opportunities

• Presented by Seth Robinson, Director, Technology Analysis, CompTIA

2:20pm-2:40pm How Software Defined Networks Change Everything

• Presented by Andre Kindness, Principal Analyst, Forrester Research

2:40pm-3:00pm How to Get Your Cloud Startup Funded

• Presented by Glenn Solomon, partner, GGV Capital

3:00pm-3:15pm Networking Break

• Break

3:15pm-3:40pm Understanding Enterprise Requirements for the Cloud - A CIO Interview

• Presented by John O'Farrell, General Partner, Andreessen Horowitz
• Presented by Mark Settle, CIO, BMC Software

3:40pm-4:10pm Are you Being a Good Cloud Broker for your Business?

• Presented by Ray Richardson, Master Cloud Strategist, Hewlett-Packard
• Presented by Christian Teeft, Vice President Engineering, Latisys

4:10pm-4:35pm Finding the Next Cloud Opportunity - VC Panel

Presented by:

• Moderator: Ben Kepes, Blogger, Diversity Limited
• Ryan Floyd, Founding General Partner, Storm Ventures
• Reuven Cohen, Techstars Mentor, Contributing Author at Forbes Magazine and SVP, Virtustream
• John O'Farrell, General Partner, Andreessen Horowitz
• Salil Deshpande, Managing Director, Bain Capital Ventures

4:35pm-4:55pm Have Business Buyers Driven us to the Tipping Point for Cloud Adoption?

• Presented by Scott Bils, Partner, Everest Group

4:55pm-5:00pm Wrap Up

• Presented by Steve Wylie, GM, Cloud Connect, UBM Tech

5:00pm-6:00pm Networking Reception