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2012 Speakers


Hear from IT leaders, industry experts and developers at the defining event that brings together the entire cloud computing community.

Photo of Rolf Harms

Rolf Harms

Director, Corporate Strategy, Microsoft

Rolf Harms is a Director in Microsoft’s Corporate Strategy Group. His main focus has been on the cloud. He penned a number of internal cloud strategy memos for the company’s Senior Leadership Team and the Board of Directors arguing the cloud’s powerful economics. In 2010, Microsoft decided to publish some of this work in order to help customers and partners navigate the cloud. “The Economics of the Cloud” for the first time quantified the economies of scale, arguing that public clouds will end up being 10x as efficient as private clouds. Lately, Rolf spends a lot of time discussing the cloud’s benefits with customers and partners.

Prior to joining Microsoft, Rolf spent 7 years in Silicon Valley. He worked at SAP in the Palo Alto office for 3 years and was responsible for crafting SAP’s R&D globalization strategy. Prior to SAP, Rolf worked at startups in the bay area and in strategy consulting at Mitchell Madison Group in New York City. Rolf received a Masters degree in Economics & Finance at the University of Groningen, and an MBA from Berkeley.

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