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Jesse Robbins is Founding CEO of Opscode, the leader in Cloud Infrastructure Automation. Jesse is a widely recognized expert in Infrastructure, Web Operations, and Emergency Management. Jesse serves as co-chair of the Velocity Web Performance & Operations Conference, was the editor of the Web Operations book, and is a contributor to the OʼReilly Radar blog. Prior to founding Opscode, he worked at Amazon.com with the title of “Master of Disaster” where he was responsible for Website Availability for every property bearing the Amazon brand. Jesse was previously a volunteer Firefighter/EMT and Emergency Manager, and led a task force deployed in Operation Hurricane Katrina. His experiences in the fire service profoundly influence his efforts in technology , and he strives to distill his knowledge from these two worlds and apply it in service of both.