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Chief Marketing Officer, Apptio
Chris is the Chief Marketing Officer and holds responsibility for all corporate marketing initiatives including demand generation, online operations, inside sales, communications, and analyst relations. He is an accomplished sales and marketing executive with 17 years of experience in building global marketing organizations, creating new market categories, and executing differentiated go-to-market strategies.
Prior to Apptio, Chris was an operating partner in Austin Ventures' CEO-in-residence program where he focused on identifying new growth strategies and defining disruptive business models. Chris joined Austin Ventures from NetIQ where he was Chief Marketing Officer and Vice President of Products. At NetIQ, he led the acquisition team in overhauling the company's corporate strategy and product portfolio, which drove substantial margin improvement and created innovative revenue streams that captured new markets. Before this, Chris served as Vice President of Product Marketing at PentaSafe Security Technologies, where he led the establishment of the security compliance market and helped position the company for a $255 million acquisition by NetIQ. Chris established his career at Ernst & Young where he defined and developed many of the firm's security knowledge products that were later acquired by Computer Associates.