2010 Speaker List

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

There's no doubt that virtualization, automation, and service-centric architectures lead to cost efficiency and more agile information technology. But there are many ways to deploy clouds: Privately, atop on-premise hardware behind enterprise firewalls; publicly, through third-party service providers; or in a hybrid, blended model that leverages the best of both worlds. Which of these is right today? Why, and will this change? Join this panel for a look at the sweet spot of clouds and how utility computing will evolve in coming years.

This intensive session offers a deep dive into internal and mixed on-prem/off-prem cloud computing solutions. We'll look at virtualization, bare metal, Infrastructure-as-a-Service, and explore the products and services available today. Want to know whether to use SAN, NAS, or DAS for your cloud? How can you manage internal and external clouds from the same console? We'll discuss and showcase solutions that work today as well as explore those of the future in a 100% vendor agnostic environment. This is a blunt, pragmatic take on how enterprises build and deploy on-demand solutions within their own environments, and connect to external service providers.

State of Infrastructure Clouds - Presentation
• Exploration of public vs. private cloud architectures: who's got what now and how does it work?
• Examples of how infrastructure clouds are built, pod architectures, and scalability
• Mixing the architectures: VMware, Citrix XenServer, bare metal, and open source together?
• Mixing the model: how to combine internal and external clouds?
• APIs and vendor lock-in

Challenges in Adopting Private Clouds - Open Discussion
• Short 5-minute presentation with Killian Murphy on enterprise adoption challenges
• Open floor discussion and Q&A around strategies for selling your private cloud dreams

Hands-on with Open Nebula
• Building an open source infrastructure cloud in 5 minutes flat
• Architecture & recipes
• Scaling out

Are you an IT professional or a business leader who wants to understand what cloud computing can do for your company? This full day workshop will provide you with a comprehensive overview of the foundational elements of the cloud environment from both a business and technical perspective. Led by Judith Hurwitz and Marcia Kaufman, two of the authors of the best-selling book, Cloud Computing for Dummies, this workshop will define the many terms and concepts that are fundamental to developing an understanding of cloud computing. In addition, you will learn about the economics of public and private cloud environments as well as management, governance and security in the cloud. You will also learn how to get started with the development of a cloud services strategy that works for your company.

The workshop will include the following sessions:

Session I: What is cloud computing?

This session will define the key concepts in cloud computing such as multi-tenancy, elasticity, self-service provisioning and deprovisioning, billing, metering, standardized interfaces, and virtualization. We will examine virtualization as a core requirement of the cloud and discuss the importance of characteristics such as partitioning, isolation, and encapsulation. This session will introduce the key delivery models for cloud services and examine the business value of each.

Session II. The Economics of the highly scaled data center

This session will define the characteristics of a cloud data center and describe how it differs from a traditional data center. This analysis will include a look at the cost structures of traditional versus cloud data centers. In addition, we will define the types and characteristics of workloads and review issues surrounding the management of data in a cloud environment.

Session III. Discovering Private and Hybrid Clouds

This session will define private clouds and examine the evolving strategies of companies that are implementing private clouds in combination with public cloud services. We will cover the economics of public and private clouds and how you choose when each model is appropriate.

Session IV. Examining the Cloud Elements

This session will use vendor and end-use customer examples to examine cloud delivery models in detail: Infrastructure as a Service, Platform as a Service, and Software as a Service. We will look at the role of process as service and examine trends in best practices and standards.

Session V. Managing the cloud

Who is in charge of your cloud? All cloud computing environments (public, private, and hybrid) need to be well managed to deliver the benefits you expect. This session will provide an overview of cloud security and cloud governance issues. In addition, this session will help you understand the complexities involved in managing cloud environments, particularly if you find your company working with a combination of private clouds and several different public cloud providers.

Session VI. Planning for the cloud

This session will help you get started with planning your cloud strategy. We will view look at how companies evaluate how implementing cloud services will satisfy overall business goals and objectives. Issues to be considered include:

selecting the right cloud models, selecting partners, managing organization issues, planning to scale, and following best practices.

Fear the cloud! That is the conventional thinking of the security industry. The source of concern is the uncertainly surrounding virtualization because it is “in the cloud”, and therefore, beyond control. But is that really true? The practical reality is that there are providers that take security, risk, and compliance very seriously, and others that do not. This session will explore a variety of risk and compliance management tools utilized by service providers such as SAS 70 audits, PCI assessments, ISO 27001/2 compliance, vulnerability management and more. In addition, this session will discuss best practices (and legal pitfalls) for marketing investments in security and risk management as a differentiator from other service providers.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

In this opening session, author and cloud governance expert Drew Barkiewicz will look at the legal, economic, and risk-related trends surrounding cloud computing. Offering a provocative and informed perspective on the issues of cloud adoption, Drew will discuss how cloud computing alters the risk profile of computing and how IT executives need to respond.

This panel of end users and legal experts will look at ways of mitigating the inherent risks of share, on-demand environments, considering the changes that need to happen to IT governance and the offerings from cloud computing provider s. Panelists are experts in the fields of privacy, law, risk, and insurance, and have worked with both cloud users and providers in understanding potential liabilities of new cloud offerings.

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

Hear industry visionaries discuss the growth and future of cloud computing.

Cloud computing is changing the way CIOs provide infrastructure, platform and tool services to Lines of Business for development and testing of enterprise applications. Rapid provisioning, standardized platform offerings and transparent usage -based chargeback combine to create a new environment that increases the effectiveness of the dev-test cycle while reducing operational costs. IBM has brought to market several delivery options to support development and test on the cloud. We will discuss the vision and details behind these options, and our experience with transforming IBM's own dev-test environment to cloud. We will share lessons learned and the business, not just technical, implications of such transformation.

Cloud ROI just entered a new phase with the introduction of spot pricing. But wait; there's more! This panel of leaders will address cloud pricing and market system evolution and what it will mean for ROI. Buyer's councils, intercloud economics, new cloud resource allocation systems that use bidding and auctions to determine resources to invoke will all be part of this emerging cloudscape.

Armed with an understanding of the most critical needs for standardization, this session will bring together leading cloud computing providers to track their progress on standardization. Is interoperability a reality? Will it ever be? What are the motivations for cloud providers to encourage portability, knowing it may increase churn? How do third-party tools and abstraction services create interoperability across platform-specific implementations? We'll look at how much interoperability end users can expect today, and where that's likely to change, hoping to find out what standardizations can be achieved by cloud providers without slowing innovation or value delivery to customers.

Hear industry visionaries discuss the growth and future of cloud computing.

While early proponents of cloud computing focused on cost reduction and avoiding capital outlay, the real payoff for cloud computing may come from what's now possible. IT executives are reviewing projects they'd previously abandoned in the face of new technologies and limitless compute power. Join this panel of investors for a look at how the disruption of cloud computing is changing business and creating new opportunities in technology.

You're ready to embrace cloud computing. You can move your IT to on-demand public clouds, and reap the benefits of elasticity; or you can create on-premise clouds that make you more agile and efficient while keeping control of data. The only thing you can't afford to do is keep using old-fashioned IT. But when it's time to adopt a cloud strategy, the options can be daunting. Do you need a public cloud? Private? Both? Should you use a platform or an infrastructure cloud? Which applications are candidates for cloud deployment?

In this opening session, you'll learn the differences between public and private clouds, and the factors you need to consider when planning a migration to cloud-based IT.

Data centers that support on-premise clouds have unique architectural constraints. This session reveals the design and construction of IaaS clouds. You'll learn about direct-attached-storage (DAS) vs. storage area networks (SAN), network topologies, physical isolation, and security considerations. We'll follow up with a Q&A session so you can find out how to build your own cloud offerings internally.

This intensive session offers a deep dive into internal and mixed on-prem/off-prem cloud computing solutions. We'll look at virtualization, bare metal, Infrastructure-as-a-Service, and explore the products and services available today. Want to know whether to use SAN, NAS, or DAS for your cloud? How can you manage internal and external clouds from the same console? We'll discuss and showcase solutions that work today as well as explore those of the future in a 100% vendor agnostic environment. This is a blunt, pragmatic take on how enterprises build and deploy on-demand solutions within their own environments, and connect to external service providers.

State of Infrastructure Clouds - Presentation
• Exploration of public vs. private cloud architectures: who's got what now and how does it work?
• Examples of how infrastructure clouds are built, pod architectures, and scalability
• Mixing the architectures: VMware, Citrix XenServer, bare metal, and open source together?
• Mixing the model: how to combine internal and external clouds?
• APIs and vendor lock-in

Challenges in Adopting Private Clouds - Open Discussion
• Short 5-minute presentation with Killian Murphy on enterprise adoption challenges
• Open floor discussion and Q&A around strategies for selling your private cloud dreams

Hands-on with Open Nebula
• Building an open source infrastructure cloud in 5 minutes flat
• Architecture & recipes
• Scaling out

Standards must be driven by customer requirements. Cloud Connect's focus is on simple, usable standards that can be applied today and that address the real concerns of actual end users. As a result, we've set up a session to solicit input from our panel of end users, as well as conference attendees, on what standardization is needed and where the greatest immediate value can be found, aiming to answer the question, "What are the major standardization requirements for implement Cloud Computing solutions in the next two years?"

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

This intensive session offers a deep dive into internal and mixed on-prem/off-prem cloud computing solutions. We'll look at virtualization, bare metal, Infrastructure-as-a-Service, and explore the products and services available today. Want to know whether to use SAN, NAS, or DAS for your cloud? How can you manage internal and external clouds from the same console? We'll discuss and showcase solutions that work today as well as explore those of the future in a 100% vendor agnostic environment. This is a blunt, pragmatic take on how enterprises build and deploy on-demand solutions within their own environments, and connect to external service providers.

State of Infrastructure Clouds - Presentation
• Exploration of public vs. private cloud architectures: who's got what now and how does it work?
• Examples of how infrastructure clouds are built, pod architectures, and scalability
• Mixing the architectures: VMware, Citrix XenServer, bare metal, and open source together?
• Mixing the model: how to combine internal and external clouds?
• APIs and vendor lock-in

Challenges in Adopting Private Clouds - Open Discussion
• Short 5-minute presentation with Killian Murphy on enterprise adoption challenges
• Open floor discussion and Q&A around strategies for selling your private cloud dreams

Hands-on with Open Nebula
• Building an open source infrastructure cloud in 5 minutes flat
• Architecture & recipes
• Scaling out

Enterprises are reconsidering what IT can and can't do in the face of affordable, elastic computing. As they do so, they're redefining what the business can accomplish. Join this panel of enterprise cloud computing users as they discuss early wins such as public-facing web applications, testing, and parallel computing, and learn what's in store for them as they broaden the range of things for which they can use the cloud.

This panel of security experts, attestation partners and cloud service providers will explore the various security challenges and threats facing the Cloud provider industry. Moderated by Scott Chasin, CTO of McAfee SaaS, this panel will discuss topics such as industry certification and standards as well as global regulatory issues and threat trends.

There's a wide range of standards organizations working on cloud computing. From protocols for managing clouds to consisten formats for virtual machines, there's lots to define. If you're building cloud strategies and want to ensure portability and avoid lock-in, it's criticlal that you understand the work of organizations such as the DMTF, SNIA, OGF, CSA, TM forum, and more. In this first session, we'll bring together a panel of representatives from various standards bodies to find out where standards are and what's coming, and try to answer the question, "What are the planned deliverables from standards groups in 2010?"

Keeping costs down is a major concern with daily administrative tasks that all enterprises perform. These tasks include data protection and recovery, software maintenance, hardware upgrades and migrations, reporting, and testing, among others. Newer technologies that enable “cloudbursting” can simplify these operations while at the same time minimizing impacts on production environments and lowering costs. Find out about some of these technologies and how they can be used to lower costs and simplify administrative operations in your environment.

Data centers that support on-premise clouds have unique architectural constraints. This session reveals the design and construction of IaaS clouds. You'll learn about direct-attached-storage (DAS) vs. storage area networks (SAN), network topologies, physical isolation, and security considerations. We'll follow up with a Q&A session so you can find out how to build your own cloud offerings internally.

Ubiquitious computing -- the idea that computers blend into the background, becoming part of our everyday lives -- isn't a new idea. But it's taken the creation of public clouds, widely available broadband, and common applications to make it a reality. Today, each of us has dozens of computers, all connected to our work, our friends, and our lives. What does this mean for cloud computing going forward, as myriad mobile devices and millions of new users come online, looking for new ways to use our newfound connectedness? This panel will speculate on how ubiquitous computing will play out in the coming years.

This panel of security experts, attestation partners and cloud service providers will explore the various security challenges and threats facing the Cloud provider industry. Moderated by Scott Chasin, CTO of McAfee SaaS, this panel will discuss topics such as industry certification and standards as well as global regulatory issues and threat trends.

Hear industry visionaries discuss the growth and future of cloud computing.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Windows Azure platform is an Internet-scale cloud computing platform hosted in Microsoft data centers, which provides a platform and a comprehensive set of services that can be used individually or together. Windows Azure’s flexible and inter-operable platform is used to build new applications to run from the cloud or enhance existing applications with cloud-based capabilities. Windows Azure simplifies maintaining and operating highly scalable and available applications by providing on-demand compute capabilities and storage to host, scale and manage web services and connected applications.

We will cover:

• Overview of Windows Azure Platform
* Application Platform-as-a-Service concepts
• Windows Azure
* Compute
* Storage Services
• SQL Azure
• Windows Azure platform AppFabric
* Service Bus
* Access Control
• Building and deploying a .NET application
• Building and deploying a PHP application
• Building and deploying a Java application
• Case studies and discussion of application scenarios

LEARN
o “What is the Windows Azure Platform?” Video http://bit.ly/WhatisAzurePlatform-C9
o Windows Azure Platform Developer Center: http://bit.ly/WindowsAzureDevCenter
o Interoperability SDKs: http://bit.ly/AzureInteropBridges

JOIN
o The vibrant online community: http://bit.ly/WinAzureCommunity
o Azure user groups: http://bit.ly/AzureUserGroups
o Our startup program: http://bit.ly/BizsparkAzure

GET
o A Windows Azure account: http://bit.ly/GetAzureAccount

Google's App Engine cloud platform differs from many infrastructure-centric cloud technologies in that it is an Application Platform as a Service (APaaS) and thus, requires only code to build and deploy apps onto the cloud. Google App Engine provides a free usage entry path which can accommodate most modest web site/service deployments. Sites requiring more industrial strength scalability and bandwidth can enable billing and pay as needed to handle increased growth. Google App Engine distinguishes itself by offering development in either Python or Java. This workshop will be run in two tracks in both Python and Java with the same programming goals.

You Will Learn:

• Getting Started - logging into App Engine, accessing your administration console and creating your first app.
• Begin Writing Code for Your App
  • Discussion of the development options for Python and Java
    • Using the App Engine Launcher for Python
    • Using the App Engine Eclipse plugin
• Building and Deploying Your First App
  • A simple helloworld
• Customizing Your App to Include More Services
  • Account mgmt, Datastore, email, xmpp, blobstore, task queues, memcache, URLFetch...
  • Redeploying your new version to the cloud
• Troubleshooting Your App
  • Reviewing debugging and logging techniques
  • Review of Unit testing
• Discussion and Demo of other App Engine Cloud Usages
  • Backend Web service for social or mobile apps
  • Backend Web service for Geo coordinates in a Maps/Earth mashups

Armed with an understanding of the most critical needs for standardization, this session will bring together leading cloud computing providers to track their progress on standardization. Is interoperability a reality? Will it ever be? What are the motivations for cloud providers to encourage portability, knowing it may increase churn? How do third-party tools and abstraction services create interoperability across platform-specific implementations? We'll look at how much interoperability end users can expect today, and where that's likely to change, hoping to find out what standardizations can be achieved by cloud providers without slowing innovation or value delivery to customers.

Ubiquitious computing -- the idea that computers blend into the background, becoming part of our everyday lives -- isn't a new idea. But it's taken the creation of public clouds, widely available broadband, and common applications to make it a reality. Today, each of us has dozens of computers, all connected to our work, our friends, and our lives. What does this mean for cloud computing going forward, as myriad mobile devices and millions of new users come online, looking for new ways to use our newfound connectedness? This panel will speculate on how ubiquitous computing will play out in the coming years.

You may be developing an application that runs on a single cloud today, but you'll want to keep your options open in case things change. Switching clouds isn't always easy: cloud providers have differing resource models, constraints, and gotchas. All of these pose potential risks of lock-in, presenting challenges for developers who need to consider how their code can work with more than just one cloud provider.
This panel brings together developers who've dealt with some of these challenges and built to specific cloud APIs with the people who built those APIs. It's a rare glimpse into the design decisions behind some of today's most prominent cloud computing platforms -- and perhaps even a glimpse into the future API feature plans of various cloud providers.

Google's App Engine cloud platform differs from many infrastructure-centric cloud technologies in that it is an Application Platform as a Service (APaaS) and thus, requires only code to build and deploy apps onto the cloud. Google App Engine provides a free usage entry path which can accommodate most modest web site/service deployments. Sites requiring more industrial strength scalability and bandwidth can enable billing and pay as needed to handle increased growth. Google App Engine distinguishes itself by offering development in either Python or Java. This workshop will be run in two tracks in both Python and Java with the same programming goals.

You Will Learn:

• Getting Started - logging into App Engine, accessing your administration console and creating your first app.
• Begin Writing Code for Your App
  • Discussion of the development options for Python and Java
    • Using the App Engine Launcher for Python
    • Using the App Engine Eclipse plugin
• Building and Deploying Your First App
  • A simple helloworld
• Customizing Your App to Include More Services
  • Account mgmt, Datastore, email, xmpp, blobstore, task queues, memcache, URLFetch...
  • Redeploying your new version to the cloud
• Troubleshooting Your App
  • Reviewing debugging and logging techniques
  • Review of Unit testing
• Discussion and Demo of other App Engine Cloud Usages
  • Backend Web service for social or mobile apps
  • Backend Web service for Geo coordinates in a Maps/Earth mashups

While it's easy to make mistakes with cloud deployments, most of the pitfalls can be avoided with a good understanding of cloud architectures. Knowing which architecture fits which enterprise application is critical. If you're responsible for defining cloud strategy, you need know what kinds of applications you're migrating, what your industry will tolerate in terms of privacy and governance, where the best economics are, and much, much more.

In this session, we'll look at real-world cloud adoption from a case study perspective. Hear from end users, technology vendors, and service providers about which adoption strategies are right for you and where to start your migration. We'll cover emerging design patterns for specific applications, including batch processing, three-tiered web applications, and legacy enterprise applications. You'll leave knowing what works, what doesn't, and what a successful migration plan looks like.

Hear industry visionaries discuss the growth and future of cloud computing.

Ubiquitious computing -- the idea that computers blend into the background, becoming part of our everyday lives -- isn't a new idea. But it's taken the creation of public clouds, widely available broadband, and common applications to make it a reality. Today, each of us has dozens of computers, all connected to our work, our friends, and our lives. What does this mean for cloud computing going forward, as myriad mobile devices and millions of new users come online, looking for new ways to use our newfound connectedness? This panel will speculate on how ubiquitous computing will play out in the coming years.

Cloud computing is merely the grey matter for the next stage of human evolution. We're rushing towards pervasive, always-connected lives and augmented reality at breakneck speed, and we're changing so fast we seldom take stock of how different our lives are -- and how dependent we are on technology. In this opening session, we'll take a provocative look at some of the ways clouds are changing our lives today.

While early proponents of cloud computing focused on cost reduction and avoiding capital outlay, the real payoff for cloud computing may come from what's now possible. IT executives are reviewing projects they'd previously abandoned in the face of new technologies and limitless compute power. Join this panel of investors for a look at how the disruption of cloud computing is changing business and creating new opportunities in technology.

Clouds are on-demand, distributed, shared compute fabric. The underlying network holds all of this together, loading and storing virtual instances and linking enterprises to remotely hosted resources. What kinds of new demands will cloud computing place on existing network infrastructure? How will new traffic patterns force networks to evolve? And what are infrastructure providers and carriers doing to address these new demands? In this session, we'll look at the part the network plays in transportation, integrity, and orchestration of both public and private cloud resources, and what new services need to be built to support these changes. This panel of authors, vendors, and analysts looks at the changing role of the network in tomorrow's infrastructure.

Helping Telecoms Retain Customers with Social Network Analysis

Hear about a project using 10-100TB to feed social network analysis with the goal of helping telecoms retain customers.

Learning Semantic Search by Analyzing Big Behavioral Data

Hear about a project using 250 million user events per day that learns semantic relationships.

Government has been called the killer app for cloud computing. Clouds flatten the world, offering open, democratic access to entire nations and better connecting citizens to leaders. In this session, we'll hear from governments, open access groups, and advocates about how ubiquitous computing is changing the way we govern ourselves and provide wide, easy access to public information.

Interoperability between networks has fueled the growth of applications that has in turn spurred the growth of networks and internetworking. This cycle has led to increasing strain on networks, applications, and people who manage them. The 'virtualization' of networks, servers, storage, and applications as well as cloud computing not only quickens growth rates, but changes the nature of demand placed on infrastructure. Virtualization and cloud computing ultimately require new kinds of interoperability to reduce the burdens imposed by these technologies. This panel of cloud computing vendors and users will review the challenges of dynamic infrastructure design -- infrastructure capable of sustaining growth while relieving stress -- and will suggest the types of standards necessary to make those infrastructures a reality.

Interoperability between networks has fueled the growth of applications that has in turn spurred the growth of networks and internetworking. This cycle has led to increasing strain on networks, applications, and people who manage them. The 'virtualization' of networks, servers, storage, and applications as well as cloud computing not only quickens growth rates, but changes the nature of demand placed on infrastructure. Virtualization and cloud computing ultimately require new kinds of interoperability to reduce the burdens imposed by these technologies. This panel of cloud computing vendors and users will review the challenges of dynamic infrastructure design -- infrastructure capable of sustaining growth while relieving stress -- and will suggest the types of standards necessary to make those infrastructures a reality.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Hear industry visionaries discuss the growth and future of cloud computing.

Enterprises are reconsidering what IT can and can't do in the face of affordable, elastic computing. As they do so, they're redefining what the business can accomplish. Join this panel of enterprise cloud computing users as they discuss early wins such as public-facing web applications, testing, and parallel computing, and learn what's in store for them as they broaden the range of things for which they can use the cloud.

Helping Telecoms Retain Customers with Social Network Analysis

Hear about a project using 10-100TB to feed social network analysis with the goal of helping telecoms retain customers.

Learning Semantic Search by Analyzing Big Behavioral Data

Hear about a project using 250 million user events per day that learns semantic relationships.

Helping Telecoms Retain Customers with Social Network Analysis

Hear about a project using 10-100TB to feed social network analysis with the goal of helping telecoms retain customers.

Learning Semantic Search by Analyzing Big Behavioral Data

Hear about a project using 250 million user events per day that learns semantic relationships.

Hear industry visionaries discuss the growth and future of cloud computing.

While cloud computing is transforming every corner of IT, some of the most dramatic changes it's produced have been in the world of startups and new ventures. Because clouds offer pay-as-you-go economics and encourage experimentation, they make it easy for nascent companies to build applications quickly without taking on a lot of investment. What's more, they break down barriers to entry, offering even small players access to huge computational resources for work like genomics, structural analysis, and financial modeling. In this session, we'll hear from startups that have leveraged cloud platforms to get to market quickly and efficiently.

You've deployed complex applications in the cloud. Now, how do you get the various components to work smoothly together? How can they grow and shrink as load changes, delivering the promised elasticity of on-demand environments and reacting to key business metrics. This is the challenge of orchestration: keeping a composed set of machines and services working smoothly together. In this session, we'll talk to experienced cloud developers and operators about the role orchestration plays in sustainable, adaptive applicaitons.

Hear industry visionaries discuss the growth and future of cloud computing.

Hear industry visionaries discuss the growth and future of cloud computing.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Hear industry visionaries discuss the growth and future of cloud computing.

You may be developing an application that runs on a single cloud today, but you'll want to keep your options open in case things change. Switching clouds isn't always easy: cloud providers have differing resource models, constraints, and gotchas. All of these pose potential risks of lock-in, presenting challenges for developers who need to consider how their code can work with more than just one cloud provider.
This panel brings together developers who've dealt with some of these challenges and built to specific cloud APIs with the people who built those APIs. It's a rare glimpse into the design decisions behind some of today's most prominent cloud computing platforms -- and perhaps even a glimpse into the future API feature plans of various cloud providers.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

What's the math behind cloud computing? In this opening session, Joe Weinman -- who coined the term "Cloudonomics" and writes and researches the economics of on-demand IT -- will discuss the inevitability of cloud computing, review his analysis of elastic computing and offer some counterintuitive insights into valuing the cloud. Bernard Golden -- CEO of Hyperstratus -- will provide nuanced insights into cloudonomics using some real world examples.

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

You're ready to embrace cloud computing. You can move your IT to on-demand public clouds, and reap the benefits of elasticity; or you can create on-premise clouds that make you more agile and efficient while keeping control of data. The only thing you can't afford to do is keep using old-fashioned IT. But when it's time to adopt a cloud strategy, the options can be daunting. Do you need a public cloud? Private? Both? Should you use a platform or an infrastructure cloud? Which applications are candidates for cloud deployment?

In this opening session, you'll learn the differences between public and private clouds, and the factors you need to consider when planning a migration to cloud-based IT.

Hear industry visionaries discuss the growth and future of cloud computing.

IF-MAP is a relatively new protocol from the Trusted Network Connect Working Group (TNC-WG) that defines standard interfaces between endpoints on a network, making it possible to grant access to compute resources cleanly and securely. It's a standards-based way to share information. The protocol is now being deployed in a variety of IT infrastructure, and aims to make resources more fluid and dynamic while promoting interoperability across service providers. This session will provide an introduction to IF-MAP technology, describe use cases, and show how it will impact a wide range of applications, from network and physical security to IT automation, supply chain management, smart grids and cloud computing.

Interoperability between networks has fueled the growth of applications that has in turn spurred the growth of networks and internetworking. This cycle has led to increasing strain on networks, applications, and people who manage them. The 'virtualization' of networks, servers, storage, and applications as well as cloud computing not only quickens growth rates, but changes the nature of demand placed on infrastructure. Virtualization and cloud computing ultimately require new kinds of interoperability to reduce the burdens imposed by these technologies. This panel of cloud computing vendors and users will review the challenges of dynamic infrastructure design -- infrastructure capable of sustaining growth while relieving stress -- and will suggest the types of standards necessary to make those infrastructures a reality.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

IF-MAP is a relatively new protocol from the Trusted Network Connect Working Group (TNC-WG) that defines standard interfaces between endpoints on a network, making it possible to grant access to compute resources cleanly and securely. It's a standards-based way to share information. The protocol is now being deployed in a variety of IT infrastructure, and aims to make resources more fluid and dynamic while promoting interoperability across service providers. This session will provide an introduction to IF-MAP technology, describe use cases, and show how it will impact a wide range of applications, from network and physical security to IT automation, supply chain management, smart grids and cloud computing.

Enterprises are reconsidering what IT can and can't do in the face of affordable, elastic computing. As they do so, they're redefining what the business can accomplish. Join this panel of enterprise cloud computing users as they discuss early wins such as public-facing web applications, testing, and parallel computing, and learn what's in store for them as they broaden the range of things for which they can use the cloud.

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

Are you an IT professional or a business leader who wants to understand what cloud computing can do for your company? This full day workshop will provide you with a comprehensive overview of the foundational elements of the cloud environment from both a business and technical perspective. Led by Judith Hurwitz and Marcia Kaufman, two of the authors of the best-selling book, Cloud Computing for Dummies, this workshop will define the many terms and concepts that are fundamental to developing an understanding of cloud computing. In addition, you will learn about the economics of public and private cloud environments as well as management, governance and security in the cloud. You will also learn how to get started with the development of a cloud services strategy that works for your company.

The workshop will include the following sessions:

Session I: What is cloud computing?

This session will define the key concepts in cloud computing such as multi-tenancy, elasticity, self-service provisioning and deprovisioning, billing, metering, standardized interfaces, and virtualization. We will examine virtualization as a core requirement of the cloud and discuss the importance of characteristics such as partitioning, isolation, and encapsulation. This session will introduce the key delivery models for cloud services and examine the business value of each.

Session II. The Economics of the highly scaled data center

This session will define the characteristics of a cloud data center and describe how it differs from a traditional data center. This analysis will include a look at the cost structures of traditional versus cloud data centers. In addition, we will define the types and characteristics of workloads and review issues surrounding the management of data in a cloud environment.

Session III. Discovering Private and Hybrid Clouds

This session will define private clouds and examine the evolving strategies of companies that are implementing private clouds in combination with public cloud services. We will cover the economics of public and private clouds and how you choose when each model is appropriate.

Session IV. Examining the Cloud Elements

This session will use vendor and end-use customer examples to examine cloud delivery models in detail: Infrastructure as a Service, Platform as a Service, and Software as a Service. We will look at the role of process as service and examine trends in best practices and standards.

Session V. Managing the cloud

Who is in charge of your cloud? All cloud computing environments (public, private, and hybrid) need to be well managed to deliver the benefits you expect. This session will provide an overview of cloud security and cloud governance issues. In addition, this session will help you understand the complexities involved in managing cloud environments, particularly if you find your company working with a combination of private clouds and several different public cloud providers.

Session VI. Planning for the cloud

This session will help you get started with planning your cloud strategy. We will view look at how companies evaluate how implementing cloud services will satisfy overall business goals and objectives. Issues to be considered include:

selecting the right cloud models, selecting partners, managing organization issues, planning to scale, and following best practices.

You've deployed complex applications in the cloud. Now, how do you get the various components to work smoothly together? How can they grow and shrink as load changes, delivering the promised elasticity of on-demand environments and reacting to key business metrics. This is the challenge of orchestration: keeping a composed set of machines and services working smoothly together. In this session, we'll talk to experienced cloud developers and operators about the role orchestration plays in sustainable, adaptive applicaitons.

Taught by the operations veterans who run cloud systems today, this day-long series of classes and real-world examples is designed to prepare IT professionals for running applications in cloud environments. If you’re in charge of IT operations, but want to know how to make the switch to on-demand platforms, this is the place to start.

You Willl Learn:

• How to deploy and automate applications in on-demand environments
• The trade-offs and benefits of Infrastructure versus Platform-centric clouds
• Implementing monitoring and management systems
• Creating a security plan on systems you don’t control
• Ensuring high availability and disaster recovery to mitigate problems
• Measuring and optimizing performance
• How best to work with specific cloud providers
• Handling billing and provisioning as loads and latency requirements change

You've deployed complex applications in the cloud. Now, how do you get the various components to work smoothly together? How can they grow and shrink as load changes, delivering the promised elasticity of on-demand environments and reacting to key business metrics. This is the challenge of orchestration: keeping a composed set of machines and services working smoothly together. In this session, we'll talk to experienced cloud developers and operators about the role orchestration plays in sustainable, adaptive applicaitons.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

This intensive session offers a deep dive into internal and mixed on-prem/off-prem cloud computing solutions. We'll look at virtualization, bare metal, Infrastructure-as-a-Service, and explore the products and services available today. Want to know whether to use SAN, NAS, or DAS for your cloud? How can you manage internal and external clouds from the same console? We'll discuss and showcase solutions that work today as well as explore those of the future in a 100% vendor agnostic environment. This is a blunt, pragmatic take on how enterprises build and deploy on-demand solutions within their own environments, and connect to external service providers.

State of Infrastructure Clouds - Presentation
• Exploration of public vs. private cloud architectures: who's got what now and how does it work?
• Examples of how infrastructure clouds are built, pod architectures, and scalability
• Mixing the architectures: VMware, Citrix XenServer, bare metal, and open source together?
• Mixing the model: how to combine internal and external clouds?
• APIs and vendor lock-in

Challenges in Adopting Private Clouds - Open Discussion
• Short 5-minute presentation with Killian Murphy on enterprise adoption challenges
• Open floor discussion and Q&A around strategies for selling your private cloud dreams

Hands-on with Open Nebula
• Building an open source infrastructure cloud in 5 minutes flat
• Architecture & recipes
• Scaling out

Are you an IT professional or a business leader who wants to understand what cloud computing can do for your company? This full day workshop will provide you with a comprehensive overview of the foundational elements of the cloud environment from both a business and technical perspective. Led by Judith Hurwitz and Marcia Kaufman, two of the authors of the best-selling book, Cloud Computing for Dummies, this workshop will define the many terms and concepts that are fundamental to developing an understanding of cloud computing. In addition, you will learn about the economics of public and private cloud environments as well as management, governance and security in the cloud. You will also learn how to get started with the development of a cloud services strategy that works for your company.

The workshop will include the following sessions:

Session I: What is cloud computing?

This session will define the key concepts in cloud computing such as multi-tenancy, elasticity, self-service provisioning and deprovisioning, billing, metering, standardized interfaces, and virtualization. We will examine virtualization as a core requirement of the cloud and discuss the importance of characteristics such as partitioning, isolation, and encapsulation. This session will introduce the key delivery models for cloud services and examine the business value of each.

Session II. The Economics of the highly scaled data center

This session will define the characteristics of a cloud data center and describe how it differs from a traditional data center. This analysis will include a look at the cost structures of traditional versus cloud data centers. In addition, we will define the types and characteristics of workloads and review issues surrounding the management of data in a cloud environment.

Session III. Discovering Private and Hybrid Clouds

This session will define private clouds and examine the evolving strategies of companies that are implementing private clouds in combination with public cloud services. We will cover the economics of public and private clouds and how you choose when each model is appropriate.

Session IV. Examining the Cloud Elements

This session will use vendor and end-use customer examples to examine cloud delivery models in detail: Infrastructure as a Service, Platform as a Service, and Software as a Service. We will look at the role of process as service and examine trends in best practices and standards.

Session V. Managing the cloud

Who is in charge of your cloud? All cloud computing environments (public, private, and hybrid) need to be well managed to deliver the benefits you expect. This session will provide an overview of cloud security and cloud governance issues. In addition, this session will help you understand the complexities involved in managing cloud environments, particularly if you find your company working with a combination of private clouds and several different public cloud providers.

Session VI. Planning for the cloud

This session will help you get started with planning your cloud strategy. We will view look at how companies evaluate how implementing cloud services will satisfy overall business goals and objectives. Issues to be considered include:

selecting the right cloud models, selecting partners, managing organization issues, planning to scale, and following best practices.

Hear industry visionaries discuss the growth and future of cloud computing.

You've deployed complex applications in the cloud. Now, how do you get the various components to work smoothly together? How can they grow and shrink as load changes, delivering the promised elasticity of on-demand environments and reacting to key business metrics. This is the challenge of orchestration: keeping a composed set of machines and services working smoothly together. In this session, we'll talk to experienced cloud developers and operators about the role orchestration plays in sustainable, adaptive applicaitons.

IF-MAP is a relatively new protocol from the Trusted Network Connect Working Group (TNC-WG) that defines standard interfaces between endpoints on a network, making it possible to grant access to compute resources cleanly and securely. It's a standards-based way to share information. The protocol is now being deployed in a variety of IT infrastructure, and aims to make resources more fluid and dynamic while promoting interoperability across service providers. This session will provide an introduction to IF-MAP technology, describe use cases, and show how it will impact a wide range of applications, from network and physical security to IT automation, supply chain management, smart grids and cloud computing.

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

Are you an IT professional or a business leader who wants to understand what cloud computing can do for your company? This full day workshop will provide you with a comprehensive overview of the foundational elements of the cloud environment from both a business and technical perspective. Led by Judith Hurwitz and Marcia Kaufman, two of the authors of the best-selling book, Cloud Computing for Dummies, this workshop will define the many terms and concepts that are fundamental to developing an understanding of cloud computing. In addition, you will learn about the economics of public and private cloud environments as well as management, governance and security in the cloud. You will also learn how to get started with the development of a cloud services strategy that works for your company.

The workshop will include the following sessions:

Session I: What is cloud computing?

This session will define the key concepts in cloud computing such as multi-tenancy, elasticity, self-service provisioning and deprovisioning, billing, metering, standardized interfaces, and virtualization. We will examine virtualization as a core requirement of the cloud and discuss the importance of characteristics such as partitioning, isolation, and encapsulation. This session will introduce the key delivery models for cloud services and examine the business value of each.

Session II. The Economics of the highly scaled data center

This session will define the characteristics of a cloud data center and describe how it differs from a traditional data center. This analysis will include a look at the cost structures of traditional versus cloud data centers. In addition, we will define the types and characteristics of workloads and review issues surrounding the management of data in a cloud environment.

Session III. Discovering Private and Hybrid Clouds

This session will define private clouds and examine the evolving strategies of companies that are implementing private clouds in combination with public cloud services. We will cover the economics of public and private clouds and how you choose when each model is appropriate.

Session IV. Examining the Cloud Elements

This session will use vendor and end-use customer examples to examine cloud delivery models in detail: Infrastructure as a Service, Platform as a Service, and Software as a Service. We will look at the role of process as service and examine trends in best practices and standards.

Session V. Managing the cloud

Who is in charge of your cloud? All cloud computing environments (public, private, and hybrid) need to be well managed to deliver the benefits you expect. This session will provide an overview of cloud security and cloud governance issues. In addition, this session will help you understand the complexities involved in managing cloud environments, particularly if you find your company working with a combination of private clouds and several different public cloud providers.

Session VI. Planning for the cloud

This session will help you get started with planning your cloud strategy. We will view look at how companies evaluate how implementing cloud services will satisfy overall business goals and objectives. Issues to be considered include:

selecting the right cloud models, selecting partners, managing organization issues, planning to scale, and following best practices.

With an increased focus on lean IT and quick return on investment, calculating the hard numbers behind cloud economics is essential. Unlike traditional enterprise computing, with clouds, you can have all the capacity you want -- as long as you can pay for it. This panel of industry analysts, consultants, and end-users will look at various approaches for calculating the payoff of cloud computing, helping you to build realistic business cases and make better decisions about the adoption of on-demand computing.

You may be developing an application that runs on a single cloud today, but you'll want to keep your options open in case things change. Switching clouds isn't always easy: cloud providers have differing resource models, constraints, and gotchas. All of these pose potential risks of lock-in, presenting challenges for developers who need to consider how their code can work with more than just one cloud provider.
This panel brings together developers who've dealt with some of these challenges and built to specific cloud APIs with the people who built those APIs. It's a rare glimpse into the design decisions behind some of today's most prominent cloud computing platforms -- and perhaps even a glimpse into the future API feature plans of various cloud providers.

Cloud ROI just entered a new phase with the introduction of spot pricing. But wait; there's more! This panel of leaders will address cloud pricing and market system evolution and what it will mean for ROI. Buyer's councils, intercloud economics, new cloud resource allocation systems that use bidding and auctions to determine resources to invoke will all be part of this emerging cloudscape.

There's no doubt that virtualization, automation, and service-centric architectures lead to cost efficiency and more agile information technology. But there are many ways to deploy clouds: Privately, atop on-premise hardware behind enterprise firewalls; publicly, through third-party service providers; or in a hybrid, blended model that leverages the best of both worlds. Which of these is right today? Why, and will this change? Join this panel for a look at the sweet spot of clouds and how utility computing will evolve in coming years.

Government has been called the killer app for cloud computing. Clouds flatten the world, offering open, democratic access to entire nations and better connecting citizens to leaders. In this session, we'll hear from governments, open access groups, and advocates about how ubiquitous computing is changing the way we govern ourselves and provide wide, easy access to public information.

This panel of security experts, attestation partners and cloud service providers will explore the various security challenges and threats facing the Cloud provider industry. Moderated by Scott Chasin, CTO of McAfee SaaS, this panel will discuss topics such as industry certification and standards as well as global regulatory issues and threat trends.

There's a wide range of standards organizations working on cloud computing. From protocols for managing clouds to consisten formats for virtual machines, there's lots to define. If you're building cloud strategies and want to ensure portability and avoid lock-in, it's criticlal that you understand the work of organizations such as the DMTF, SNIA, OGF, CSA, TM forum, and more. In this first session, we'll bring together a panel of representatives from various standards bodies to find out where standards are and what's coming, and try to answer the question, "What are the planned deliverables from standards groups in 2010?"

Google's App Engine cloud platform differs from many infrastructure-centric cloud technologies in that it is an Application Platform as a Service (APaaS) and thus, requires only code to build and deploy apps onto the cloud. Google App Engine provides a free usage entry path which can accommodate most modest web site/service deployments. Sites requiring more industrial strength scalability and bandwidth can enable billing and pay as needed to handle increased growth. Google App Engine distinguishes itself by offering development in either Python or Java. This workshop will be run in two tracks in both Python and Java with the same programming goals.

You Will Learn:

• Getting Started - logging into App Engine, accessing your administration console and creating your first app.
• Begin Writing Code for Your App
  • Discussion of the development options for Python and Java
    • Using the App Engine Launcher for Python
    • Using the App Engine Eclipse plugin
• Building and Deploying Your First App
  • A simple helloworld
• Customizing Your App to Include More Services
  • Account mgmt, Datastore, email, xmpp, blobstore, task queues, memcache, URLFetch...
  • Redeploying your new version to the cloud
• Troubleshooting Your App
  • Reviewing debugging and logging techniques
  • Review of Unit testing
• Discussion and Demo of other App Engine Cloud Usages
  • Backend Web service for social or mobile apps
  • Backend Web service for Geo coordinates in a Maps/Earth mashups

This panel of security experts, attestation partners and cloud service providers will explore the various security challenges and threats facing the Cloud provider industry. Moderated by Scott Chasin, CTO of McAfee SaaS, this panel will discuss topics such as industry certification and standards as well as global regulatory issues and threat trends.

Intro to Big Data

What does data look like in the "cloud" era, and why is it a different beast than the classic way of managing data? What are the driving forces behind cloud/data-centric businesses, and how do we enable data-centric buisnesses?

Storing Big Data

With the rise of the NoSQL movement, we've seen a variety of ways to store data at scale. We'll take a hands on look at different Key-Value stores based on the speaker's experiences using HBase/Cassandra at Twitter, HBase and Memcached at Ning, custom data warehouse atop of S3 at Adknowledge. We'll finish up by looking at how to build a data warehouse in "the cloud" (e.g. with EC2 & S3).

While cloud computing is transforming every corner of IT, some of the most dramatic changes it's produced have been in the world of startups and new ventures. Because clouds offer pay-as-you-go economics and encourage experimentation, they make it easy for nascent companies to build applications quickly without taking on a lot of investment. What's more, they break down barriers to entry, offering even small players access to huge computational resources for work like genomics, structural analysis, and financial modeling. In this session, we'll hear from startups that have leveraged cloud platforms to get to market quickly and efficiently.

Armed with an understanding of the most critical needs for standardization, this session will bring together leading cloud computing providers to track their progress on standardization. Is interoperability a reality? Will it ever be? What are the motivations for cloud providers to encourage portability, knowing it may increase churn? How do third-party tools and abstraction services create interoperability across platform-specific implementations? We'll look at how much interoperability end users can expect today, and where that's likely to change, hoping to find out what standardizations can be achieved by cloud providers without slowing innovation or value delivery to customers.

While early proponents of cloud computing focused on cost reduction and avoiding capital outlay, the real payoff for cloud computing may come from what's now possible. IT executives are reviewing projects they'd previously abandoned in the face of new technologies and limitless compute power. Join this panel of investors for a look at how the disruption of cloud computing is changing business and creating new opportunities in technology.

While early proponents of cloud computing focused on cost reduction and avoiding capital outlay, the real payoff for cloud computing may come from what's now possible. IT executives are reviewing projects they'd previously abandoned in the face of new technologies and limitless compute power. Join this panel of investors for a look at how the disruption of cloud computing is changing business and creating new opportunities in technology.

Standards must be driven by customer requirements. Cloud Connect's focus is on simple, usable standards that can be applied today and that address the real concerns of actual end users. As a result, we've set up a session to solicit input from our panel of end users, as well as conference attendees, on what standardization is needed and where the greatest immediate value can be found, aiming to answer the question, "What are the major standardization requirements for implement Cloud Computing solutions in the next two years?"

You're ready to embrace cloud computing. You can move your IT to on-demand public clouds, and reap the benefits of elasticity; or you can create on-premise clouds that make you more agile and efficient while keeping control of data. The only thing you can't afford to do is keep using old-fashioned IT. But when it's time to adopt a cloud strategy, the options can be daunting. Do you need a public cloud? Private? Both? Should you use a platform or an infrastructure cloud? Which applications are candidates for cloud deployment?

In this opening session, you'll learn the differences between public and private clouds, and the factors you need to consider when planning a migration to cloud-based IT.

Ubiquitious computing -- the idea that computers blend into the background, becoming part of our everyday lives -- isn't a new idea. But it's taken the creation of public clouds, widely available broadband, and common applications to make it a reality. Today, each of us has dozens of computers, all connected to our work, our friends, and our lives. What does this mean for cloud computing going forward, as myriad mobile devices and millions of new users come online, looking for new ways to use our newfound connectedness? This panel will speculate on how ubiquitous computing will play out in the coming years.

Cloud ROI just entered a new phase with the introduction of spot pricing. But wait; there's more! This panel of leaders will address cloud pricing and market system evolution and what it will mean for ROI. Buyer's councils, intercloud economics, new cloud resource allocation systems that use bidding and auctions to determine resources to invoke will all be part of this emerging cloudscape.

Hear industry visionaries discuss the growth and future of cloud computing.

Cloud ROI just entered a new phase with the introduction of spot pricing. But wait; there's more! This panel of leaders will address cloud pricing and market system evolution and what it will mean for ROI. Buyer's councils, intercloud economics, new cloud resource allocation systems that use bidding and auctions to determine resources to invoke will all be part of this emerging cloudscape.

Once you've built an application, you need to deploy it. While clouds eliminate much of the complexity of physical deployment, there's still work to do. How should you package your application? How can you deploy it easily on different clouds, with different topologies? How should you push updates to the application? In this session, we'll look at how different cloud platform vendors approach these issues. We'll hear from actual end users of these platforms, and have a candid discussion about cloud deployment.

Interoperability between networks has fueled the growth of applications that has in turn spurred the growth of networks and internetworking. This cycle has led to increasing strain on networks, applications, and people who manage them. The 'virtualization' of networks, servers, storage, and applications as well as cloud computing not only quickens growth rates, but changes the nature of demand placed on infrastructure. Virtualization and cloud computing ultimately require new kinds of interoperability to reduce the burdens imposed by these technologies. This panel of cloud computing vendors and users will review the challenges of dynamic infrastructure design -- infrastructure capable of sustaining growth while relieving stress -- and will suggest the types of standards necessary to make those infrastructures a reality.

Government has been called the killer app for cloud computing. Clouds flatten the world, offering open, democratic access to entire nations and better connecting citizens to leaders. In this session, we'll hear from governments, open access groups, and advocates about how ubiquitous computing is changing the way we govern ourselves and provide wide, easy access to public information.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

In this final session, we'll bring providers and standard representatives together for an interactive, open-format discussion with end users and audience members. We'll look at moving data across clouds, virtual machine portability, identity and security standards, monitoring and management APIs, and other essential components of a worldwide cloud computing standard that end users can embrace and providers can deliver. Ultimately, we'll address whether it's possible to achieve a consensus on next steps in standardization that will benefit all the stakeholders in the cloud computing ecosystem.

Offline Processing with Hadoop

We will look at three main points:

1. Scalability, not performance
2. Simpler data-centers through PaaS (wide virtualization or clustering)
3. Hadoop is never used alone

Understanding the role of Hadoop in the Cloud and the Enterprise, the tools that sit on top of Hadoop, and Hadoop's relationship to traditional system.

The Mathematics of Batch-Processing Systems

The behavior of distributed, batch-processing systems can be counter-intuitive. In some circumstances doubling your processing power will increase your performance by 10x - while in others your performance will hardly increase at all. Small failure rates can have cascading effects with enormous negative impacts on performance. With some simple mathematics we will understand why these effects happen. By understanding the dynamics behind these systems, we will know how to effectively optimize our applications and choose an optimal cluster size.

You may be developing an application that runs on a single cloud today, but you'll want to keep your options open in case things change. Switching clouds isn't always easy: cloud providers have differing resource models, constraints, and gotchas. All of these pose potential risks of lock-in, presenting challenges for developers who need to consider how their code can work with more than just one cloud provider.
This panel brings together developers who've dealt with some of these challenges and built to specific cloud APIs with the people who built those APIs. It's a rare glimpse into the design decisions behind some of today's most prominent cloud computing platforms -- and perhaps even a glimpse into the future API feature plans of various cloud providers.

There's no doubt that virtualization, automation, and service-centric architectures lead to cost efficiency and more agile information technology. But there are many ways to deploy clouds: Privately, atop on-premise hardware behind enterprise firewalls; publicly, through third-party service providers; or in a hybrid, blended model that leverages the best of both worlds. Which of these is right today? Why, and will this change? Join this panel for a look at the sweet spot of clouds and how utility computing will evolve in coming years.

Hear industry visionaries discuss the growth and future of cloud computing.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

With an increased focus on lean IT and quick return on investment, calculating the hard numbers behind cloud economics is essential. Unlike traditional enterprise computing, with clouds, you can have all the capacity you want -- as long as you can pay for it. This panel of industry analysts, consultants, and end-users will look at various approaches for calculating the payoff of cloud computing, helping you to build realistic business cases and make better decisions about the adoption of on-demand computing.

Cloud computing isn't just an on-demand business model -- it's also a new set of technologies that can scale up and down smoothly, accomplish massive computing tasks quickly, store and retrieve vast amounts of information, and survive outages.

One of the key technologies on which large-scale applications rely is a sharded, shared-nothing data storage model that’s significantly different from traditional databases. Cloud data models hold tremendous promise, but may mean abandoning development techniques on which you've come to rely. If you’re a developer dealing with data, you need to understand these models and rethink how scaling can happen.

You Will Learn:

• How Mongo, Cassandra, BigTable, SimpleDB, CouchDB, and other cloud-centric data models work
• How to migrate applications from relational database models to cloud models
• Evaluating hosted storage offerings
• Building hybrid on-premise/on-demand storage environments that maximize performance alongside flexibility

Interoperability between networks has fueled the growth of applications that has in turn spurred the growth of networks and internetworking. This cycle has led to increasing strain on networks, applications, and people who manage them. The 'virtualization' of networks, servers, storage, and applications as well as cloud computing not only quickens growth rates, but changes the nature of demand placed on infrastructure. Virtualization and cloud computing ultimately require new kinds of interoperability to reduce the burdens imposed by these technologies. This panel of cloud computing vendors and users will review the challenges of dynamic infrastructure design -- infrastructure capable of sustaining growth while relieving stress -- and will suggest the types of standards necessary to make those infrastructures a reality.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Data centers that support on-premise clouds have unique architectural constraints. This session reveals the design and construction of IaaS clouds. You'll learn about direct-attached-storage (DAS) vs. storage area networks (SAN), network topologies, physical isolation, and security considerations. We'll follow up with a Q&A session so you can find out how to build your own cloud offerings internally.

This intensive session offers a deep dive into internal and mixed on-prem/off-prem cloud computing solutions. We'll look at virtualization, bare metal, Infrastructure-as-a-Service, and explore the products and services available today. Want to know whether to use SAN, NAS, or DAS for your cloud? How can you manage internal and external clouds from the same console? We'll discuss and showcase solutions that work today as well as explore those of the future in a 100% vendor agnostic environment. This is a blunt, pragmatic take on how enterprises build and deploy on-demand solutions within their own environments, and connect to external service providers.

State of Infrastructure Clouds - Presentation
• Exploration of public vs. private cloud architectures: who's got what now and how does it work?
• Examples of how infrastructure clouds are built, pod architectures, and scalability
• Mixing the architectures: VMware, Citrix XenServer, bare metal, and open source together?
• Mixing the model: how to combine internal and external clouds?
• APIs and vendor lock-in

Challenges in Adopting Private Clouds - Open Discussion
• Short 5-minute presentation with Killian Murphy on enterprise adoption challenges
• Open floor discussion and Q&A around strategies for selling your private cloud dreams

Hands-on with Open Nebula
• Building an open source infrastructure cloud in 5 minutes flat
• Architecture & recipes
• Scaling out

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

Once you've built an application, you need to deploy it. While clouds eliminate much of the complexity of physical deployment, there's still work to do. How should you package your application? How can you deploy it easily on different clouds, with different topologies? How should you push updates to the application? In this session, we'll look at how different cloud platform vendors approach these issues. We'll hear from actual end users of these platforms, and have a candid discussion about cloud deployment.

Data centers that support on-premise clouds have unique architectural constraints. This session reveals the design and construction of IaaS clouds. You'll learn about direct-attached-storage (DAS) vs. storage area networks (SAN), network topologies, physical isolation, and security considerations. We'll follow up with a Q&A session so you can find out how to build your own cloud offerings internally.

This intensive session offers a deep dive into internal and mixed on-prem/off-prem cloud computing solutions. We'll look at virtualization, bare metal, Infrastructure-as-a-Service, and explore the products and services available today. Want to know whether to use SAN, NAS, or DAS for your cloud? How can you manage internal and external clouds from the same console? We'll discuss and showcase solutions that work today as well as explore those of the future in a 100% vendor agnostic environment. This is a blunt, pragmatic take on how enterprises build and deploy on-demand solutions within their own environments, and connect to external service providers.

State of Infrastructure Clouds - Presentation
• Exploration of public vs. private cloud architectures: who's got what now and how does it work?
• Examples of how infrastructure clouds are built, pod architectures, and scalability
• Mixing the architectures: VMware, Citrix XenServer, bare metal, and open source together?
• Mixing the model: how to combine internal and external clouds?
• APIs and vendor lock-in

Challenges in Adopting Private Clouds - Open Discussion
• Short 5-minute presentation with Killian Murphy on enterprise adoption challenges
• Open floor discussion and Q&A around strategies for selling your private cloud dreams

Hands-on with Open Nebula
• Building an open source infrastructure cloud in 5 minutes flat
• Architecture & recipes
• Scaling out

You may be developing an application that runs on a single cloud today, but you'll want to keep your options open in case things change. Switching clouds isn't always easy: cloud providers have differing resource models, constraints, and gotchas. All of these pose potential risks of lock-in, presenting challenges for developers who need to consider how their code can work with more than just one cloud provider.
This panel brings together developers who've dealt with some of these challenges and built to specific cloud APIs with the people who built those APIs. It's a rare glimpse into the design decisions behind some of today's most prominent cloud computing platforms -- and perhaps even a glimpse into the future API feature plans of various cloud providers.

Standards must be driven by customer requirements. Cloud Connect's focus is on simple, usable standards that can be applied today and that address the real concerns of actual end users. As a result, we've set up a session to solicit input from our panel of end users, as well as conference attendees, on what standardization is needed and where the greatest immediate value can be found, aiming to answer the question, "What are the major standardization requirements for implement Cloud Computing solutions in the next two years?"

Enterprises are reconsidering what IT can and can't do in the face of affordable, elastic computing. As they do so, they're redefining what the business can accomplish. Join this panel of enterprise cloud computing users as they discuss early wins such as public-facing web applications, testing, and parallel computing, and learn what's in store for them as they broaden the range of things for which they can use the cloud.

With an increased focus on lean IT and quick return on investment, calculating the hard numbers behind cloud economics is essential. Unlike traditional enterprise computing, with clouds, you can have all the capacity you want -- as long as you can pay for it. This panel of industry analysts, consultants, and end-users will look at various approaches for calculating the payoff of cloud computing, helping you to build realistic business cases and make better decisions about the adoption of on-demand computing.

Enterprises are reconsidering what IT can and can't do in the face of affordable, elastic computing. As they do so, they're redefining what the business can accomplish. Join this panel of enterprise cloud computing users as they discuss early wins such as public-facing web applications, testing, and parallel computing, and learn what's in store for them as they broaden the range of things for which they can use the cloud.

You may be developing an application that runs on a single cloud today, but you'll want to keep your options open in case things change. Switching clouds isn't always easy: cloud providers have differing resource models, constraints, and gotchas. All of these pose potential risks of lock-in, presenting challenges for developers who need to consider how their code can work with more than just one cloud provider.
This panel brings together developers who've dealt with some of these challenges and built to specific cloud APIs with the people who built those APIs. It's a rare glimpse into the design decisions behind some of today's most prominent cloud computing platforms -- and perhaps even a glimpse into the future API feature plans of various cloud providers.

With an increased focus on lean IT and quick return on investment, calculating the hard numbers behind cloud economics is essential. Unlike traditional enterprise computing, with clouds, you can have all the capacity you want -- as long as you can pay for it. This panel of industry analysts, consultants, and end-users will look at various approaches for calculating the payoff of cloud computing, helping you to build realistic business cases and make better decisions about the adoption of on-demand computing.

This intensive session offers a deep dive into internal and mixed on-prem/off-prem cloud computing solutions. We'll look at virtualization, bare metal, Infrastructure-as-a-Service, and explore the products and services available today. Want to know whether to use SAN, NAS, or DAS for your cloud? How can you manage internal and external clouds from the same console? We'll discuss and showcase solutions that work today as well as explore those of the future in a 100% vendor agnostic environment. This is a blunt, pragmatic take on how enterprises build and deploy on-demand solutions within their own environments, and connect to external service providers.

State of Infrastructure Clouds - Presentation
• Exploration of public vs. private cloud architectures: who's got what now and how does it work?
• Examples of how infrastructure clouds are built, pod architectures, and scalability
• Mixing the architectures: VMware, Citrix XenServer, bare metal, and open source together?
• Mixing the model: how to combine internal and external clouds?
• APIs and vendor lock-in

Challenges in Adopting Private Clouds - Open Discussion
• Short 5-minute presentation with Killian Murphy on enterprise adoption challenges
• Open floor discussion and Q&A around strategies for selling your private cloud dreams

Hands-on with Open Nebula
• Building an open source infrastructure cloud in 5 minutes flat
• Architecture & recipes
• Scaling out

Data centers that support on-premise clouds have unique architectural constraints. This session reveals the design and construction of IaaS clouds. You'll learn about direct-attached-storage (DAS) vs. storage area networks (SAN), network topologies, physical isolation, and security considerations. We'll follow up with a Q&A session so you can find out how to build your own cloud offerings internally.

Ubiquitious computing -- the idea that computers blend into the background, becoming part of our everyday lives -- isn't a new idea. But it's taken the creation of public clouds, widely available broadband, and common applications to make it a reality. Today, each of us has dozens of computers, all connected to our work, our friends, and our lives. What does this mean for cloud computing going forward, as myriad mobile devices and millions of new users come online, looking for new ways to use our newfound connectedness? This panel will speculate on how ubiquitous computing will play out in the coming years.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

This panel of end users and legal experts will look at ways of mitigating the inherent risks of share, on-demand environments, considering the changes that need to happen to IT governance and the offerings from cloud computing provider s. Panelists are experts in the fields of privacy, law, risk, and insurance, and have worked with both cloud users and providers in understanding potential liabilities of new cloud offerings.

This panel of end users and legal experts will look at ways of mitigating the inherent risks of share, on-demand environments, considering the changes that need to happen to IT governance and the offerings from cloud computing provider s. Panelists are experts in the fields of privacy, law, risk, and insurance, and have worked with both cloud users and providers in understanding potential liabilities of new cloud offerings.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Are you an IT professional or a business leader who wants to understand what cloud computing can do for your company? This full day workshop will provide you with a comprehensive overview of the foundational elements of the cloud environment from both a business and technical perspective. Led by Judith Hurwitz and Marcia Kaufman, two of the authors of the best-selling book, Cloud Computing for Dummies, this workshop will define the many terms and concepts that are fundamental to developing an understanding of cloud computing. In addition, you will learn about the economics of public and private cloud environments as well as management, governance and security in the cloud. You will also learn how to get started with the development of a cloud services strategy that works for your company.

The workshop will include the following sessions:

Session I: What is cloud computing?

This session will define the key concepts in cloud computing such as multi-tenancy, elasticity, self-service provisioning and deprovisioning, billing, metering, standardized interfaces, and virtualization. We will examine virtualization as a core requirement of the cloud and discuss the importance of characteristics such as partitioning, isolation, and encapsulation. This session will introduce the key delivery models for cloud services and examine the business value of each.

Session II. The Economics of the highly scaled data center

This session will define the characteristics of a cloud data center and describe how it differs from a traditional data center. This analysis will include a look at the cost structures of traditional versus cloud data centers. In addition, we will define the types and characteristics of workloads and review issues surrounding the management of data in a cloud environment.

Session III. Discovering Private and Hybrid Clouds

This session will define private clouds and examine the evolving strategies of companies that are implementing private clouds in combination with public cloud services. We will cover the economics of public and private clouds and how you choose when each model is appropriate.

Session IV. Examining the Cloud Elements

This session will use vendor and end-use customer examples to examine cloud delivery models in detail: Infrastructure as a Service, Platform as a Service, and Software as a Service. We will look at the role of process as service and examine trends in best practices and standards.

Session V. Managing the cloud

Who is in charge of your cloud? All cloud computing environments (public, private, and hybrid) need to be well managed to deliver the benefits you expect. This session will provide an overview of cloud security and cloud governance issues. In addition, this session will help you understand the complexities involved in managing cloud environments, particularly if you find your company working with a combination of private clouds and several different public cloud providers.

Session VI. Planning for the cloud

This session will help you get started with planning your cloud strategy. We will view look at how companies evaluate how implementing cloud services will satisfy overall business goals and objectives. Issues to be considered include:

selecting the right cloud models, selecting partners, managing organization issues, planning to scale, and following best practices.

Government has been called the killer app for cloud computing. Clouds flatten the world, offering open, democratic access to entire nations and better connecting citizens to leaders. In this session, we'll hear from governments, open access groups, and advocates about how ubiquitous computing is changing the way we govern ourselves and provide wide, easy access to public information.

You're ready to embrace cloud computing. You can move your IT to on-demand public clouds, and reap the benefits of elasticity; or you can create on-premise clouds that make you more agile and efficient while keeping control of data. The only thing you can't afford to do is keep using old-fashioned IT. But when it's time to adopt a cloud strategy, the options can be daunting. Do you need a public cloud? Private? Both? Should you use a platform or an infrastructure cloud? Which applications are candidates for cloud deployment?

In this opening session, you'll learn the differences between public and private clouds, and the factors you need to consider when planning a migration to cloud-based IT.

Government has been called the killer app for cloud computing. Clouds flatten the world, offering open, democratic access to entire nations and better connecting citizens to leaders. In this session, we'll hear from governments, open access groups, and advocates about how ubiquitous computing is changing the way we govern ourselves and provide wide, easy access to public information.

Taught by the operations veterans who run cloud systems today, this day-long series of classes and real-world examples is designed to prepare IT professionals for running applications in cloud environments. If you’re in charge of IT operations, but want to know how to make the switch to on-demand platforms, this is the place to start.

You Willl Learn:

• How to deploy and automate applications in on-demand environments
• The trade-offs and benefits of Infrastructure versus Platform-centric clouds
• Implementing monitoring and management systems
• Creating a security plan on systems you don’t control
• Ensuring high availability and disaster recovery to mitigate problems
• Measuring and optimizing performance
• How best to work with specific cloud providers
• Handling billing and provisioning as loads and latency requirements change

Open source and cloud computing are two terms that everyone seems to be talking about. Powerhouses on their own, when paired together open source and cloud computing can create a developer’s dream scenario.
In this session, Bret Piatt, director, technical alliances at Rackspace Hosting will discuss the history of open source software development and the spread of open source across the internet. Cloud computing providers are now incorporating open source into their business models through open APIs and contributions to various open source projects such as Cassandra and Drizzle, and Bret will discuss these developments while taking a close look at the intersection of cloud computing and open source to cover:
• How cloud computing is changing open source
• How cloud computing can benefit from open source
• How open source will lead the interoperability push
• How the success of cloud is tied to mass adoption that requires interoperability

Hear industry visionaries discuss the growth and future of cloud computing.

Cloud ROI just entered a new phase with the introduction of spot pricing. But wait; there's more! This panel of leaders will address cloud pricing and market system evolution and what it will mean for ROI. Buyer's councils, intercloud economics, new cloud resource allocation systems that use bidding and auctions to determine resources to invoke will all be part of this emerging cloudscape.

Standards must be driven by customer requirements. Cloud Connect's focus is on simple, usable standards that can be applied today and that address the real concerns of actual end users. As a result, we've set up a session to solicit input from our panel of end users, as well as conference attendees, on what standardization is needed and where the greatest immediate value can be found, aiming to answer the question, "What are the major standardization requirements for implement Cloud Computing solutions in the next two years?"

While early proponents of cloud computing focused on cost reduction and avoiding capital outlay, the real payoff for cloud computing may come from what's now possible. IT executives are reviewing projects they'd previously abandoned in the face of new technologies and limitless compute power. Join this panel of investors for a look at how the disruption of cloud computing is changing business and creating new opportunities in technology.

While cloud computing is transforming every corner of IT, some of the most dramatic changes it's produced have been in the world of startups and new ventures. Because clouds offer pay-as-you-go economics and encourage experimentation, they make it easy for nascent companies to build applications quickly without taking on a lot of investment. What's more, they break down barriers to entry, offering even small players access to huge computational resources for work like genomics, structural analysis, and financial modeling. In this session, we'll hear from startups that have leveraged cloud platforms to get to market quickly and efficiently.

You may be developing an application that runs on a single cloud today, but you'll want to keep your options open in case things change. Switching clouds isn't always easy: cloud providers have differing resource models, constraints, and gotchas. All of these pose potential risks of lock-in, presenting challenges for developers who need to consider how their code can work with more than just one cloud provider.
This panel brings together developers who've dealt with some of these challenges and built to specific cloud APIs with the people who built those APIs. It's a rare glimpse into the design decisions behind some of today's most prominent cloud computing platforms -- and perhaps even a glimpse into the future API feature plans of various cloud providers.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Hear industry visionaries discuss the growth and future of cloud computing.

Taught by the operations veterans who run cloud systems today, this day-long series of classes and real-world examples is designed to prepare IT professionals for running applications in cloud environments. If you’re in charge of IT operations, but want to know how to make the switch to on-demand platforms, this is the place to start.

You Willl Learn:

• How to deploy and automate applications in on-demand environments
• The trade-offs and benefits of Infrastructure versus Platform-centric clouds
• Implementing monitoring and management systems
• Creating a security plan on systems you don’t control
• Ensuring high availability and disaster recovery to mitigate problems
• Measuring and optimizing performance
• How best to work with specific cloud providers
• Handling billing and provisioning as loads and latency requirements change

Interoperability between networks has fueled the growth of applications that has in turn spurred the growth of networks and internetworking. This cycle has led to increasing strain on networks, applications, and people who manage them. The 'virtualization' of networks, servers, storage, and applications as well as cloud computing not only quickens growth rates, but changes the nature of demand placed on infrastructure. Virtualization and cloud computing ultimately require new kinds of interoperability to reduce the burdens imposed by these technologies. This panel of cloud computing vendors and users will review the challenges of dynamic infrastructure design -- infrastructure capable of sustaining growth while relieving stress -- and will suggest the types of standards necessary to make those infrastructures a reality.

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

In this final session, we'll bring providers and standard representatives together for an interactive, open-format discussion with end users and audience members. We'll look at moving data across clouds, virtual machine portability, identity and security standards, monitoring and management APIs, and other essential components of a worldwide cloud computing standard that end users can embrace and providers can deliver. Ultimately, we'll address whether it's possible to achieve a consensus on next steps in standardization that will benefit all the stakeholders in the cloud computing ecosystem.

There's a wide range of standards organizations working on cloud computing. From protocols for managing clouds to consisten formats for virtual machines, there's lots to define. If you're building cloud strategies and want to ensure portability and avoid lock-in, it's criticlal that you understand the work of organizations such as the DMTF, SNIA, OGF, CSA, TM forum, and more. In this first session, we'll bring together a panel of representatives from various standards bodies to find out where standards are and what's coming, and try to answer the question, "What are the planned deliverables from standards groups in 2010?"

You may be developing an application that runs on a single cloud today, but you'll want to keep your options open in case things change. Switching clouds isn't always easy: cloud providers have differing resource models, constraints, and gotchas. All of these pose potential risks of lock-in, presenting challenges for developers who need to consider how their code can work with more than just one cloud provider.
This panel brings together developers who've dealt with some of these challenges and built to specific cloud APIs with the people who built those APIs. It's a rare glimpse into the design decisions behind some of today's most prominent cloud computing platforms -- and perhaps even a glimpse into the future API feature plans of various cloud providers.

While it's easy to make mistakes with cloud deployments, most of the pitfalls can be avoided with a good understanding of cloud architectures. Knowing which architecture fits which enterprise application is critical. If you're responsible for defining cloud strategy, you need know what kinds of applications you're migrating, what your industry will tolerate in terms of privacy and governance, where the best economics are, and much, much more.

In this session, we'll look at real-world cloud adoption from a case study perspective. Hear from end users, technology vendors, and service providers about which adoption strategies are right for you and where to start your migration. We'll cover emerging design patterns for specific applications, including batch processing, three-tiered web applications, and legacy enterprise applications. You'll leave knowing what works, what doesn't, and what a successful migration plan looks like.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Taught by the operations veterans who run cloud systems today, this day-long series of classes and real-world examples is designed to prepare IT professionals for running applications in cloud environments. If you’re in charge of IT operations, but want to know how to make the switch to on-demand platforms, this is the place to start.

You Willl Learn:

• How to deploy and automate applications in on-demand environments
• The trade-offs and benefits of Infrastructure versus Platform-centric clouds
• Implementing monitoring and management systems
• Creating a security plan on systems you don’t control
• Ensuring high availability and disaster recovery to mitigate problems
• Measuring and optimizing performance
• How best to work with specific cloud providers
• Handling billing and provisioning as loads and latency requirements change

Taught by the operations veterans who run cloud systems today, this day-long series of classes and real-world examples is designed to prepare IT professionals for running applications in cloud environments. If you’re in charge of IT operations, but want to know how to make the switch to on-demand platforms, this is the place to start.

You Willl Learn:

• How to deploy and automate applications in on-demand environments
• The trade-offs and benefits of Infrastructure versus Platform-centric clouds
• Implementing monitoring and management systems
• Creating a security plan on systems you don’t control
• Ensuring high availability and disaster recovery to mitigate problems
• Measuring and optimizing performance
• How best to work with specific cloud providers
• Handling billing and provisioning as loads and latency requirements change

Are you an IT professional or a business leader who wants to understand what cloud computing can do for your company? This full day workshop will provide you with a comprehensive overview of the foundational elements of the cloud environment from both a business and technical perspective. Led by Judith Hurwitz and Marcia Kaufman, two of the authors of the best-selling book, Cloud Computing for Dummies, this workshop will define the many terms and concepts that are fundamental to developing an understanding of cloud computing. In addition, you will learn about the economics of public and private cloud environments as well as management, governance and security in the cloud. You will also learn how to get started with the development of a cloud services strategy that works for your company.

The workshop will include the following sessions:

Session I: What is cloud computing?

This session will define the key concepts in cloud computing such as multi-tenancy, elasticity, self-service provisioning and deprovisioning, billing, metering, standardized interfaces, and virtualization. We will examine virtualization as a core requirement of the cloud and discuss the importance of characteristics such as partitioning, isolation, and encapsulation. This session will introduce the key delivery models for cloud services and examine the business value of each.

Session II. The Economics of the highly scaled data center

This session will define the characteristics of a cloud data center and describe how it differs from a traditional data center. This analysis will include a look at the cost structures of traditional versus cloud data centers. In addition, we will define the types and characteristics of workloads and review issues surrounding the management of data in a cloud environment.

Session III. Discovering Private and Hybrid Clouds

This session will define private clouds and examine the evolving strategies of companies that are implementing private clouds in combination with public cloud services. We will cover the economics of public and private clouds and how you choose when each model is appropriate.

Session IV. Examining the Cloud Elements

This session will use vendor and end-use customer examples to examine cloud delivery models in detail: Infrastructure as a Service, Platform as a Service, and Software as a Service. We will look at the role of process as service and examine trends in best practices and standards.

Session V. Managing the cloud

Who is in charge of your cloud? All cloud computing environments (public, private, and hybrid) need to be well managed to deliver the benefits you expect. This session will provide an overview of cloud security and cloud governance issues. In addition, this session will help you understand the complexities involved in managing cloud environments, particularly if you find your company working with a combination of private clouds and several different public cloud providers.

Session VI. Planning for the cloud

This session will help you get started with planning your cloud strategy. We will view look at how companies evaluate how implementing cloud services will satisfy overall business goals and objectives. Issues to be considered include:

selecting the right cloud models, selecting partners, managing organization issues, planning to scale, and following best practices.

Hear industry visionaries discuss the growth and future of cloud computing.

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

You're ready to embrace cloud computing. You can move your IT to on-demand public clouds, and reap the benefits of elasticity; or you can create on-premise clouds that make you more agile and efficient while keeping control of data. The only thing you can't afford to do is keep using old-fashioned IT. But when it's time to adopt a cloud strategy, the options can be daunting. Do you need a public cloud? Private? Both? Should you use a platform or an infrastructure cloud? Which applications are candidates for cloud deployment?

In this opening session, you'll learn the differences between public and private clouds, and the factors you need to consider when planning a migration to cloud-based IT.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Armed with an understanding of the most critical needs for standardization, this session will bring together leading cloud computing providers to track their progress on standardization. Is interoperability a reality? Will it ever be? What are the motivations for cloud providers to encourage portability, knowing it may increase churn? How do third-party tools and abstraction services create interoperability across platform-specific implementations? We'll look at how much interoperability end users can expect today, and where that's likely to change, hoping to find out what standardizations can be achieved by cloud providers without slowing innovation or value delivery to customers.

In this final session, we'll bring providers and standard representatives together for an interactive, open-format discussion with end users and audience members. We'll look at moving data across clouds, virtual machine portability, identity and security standards, monitoring and management APIs, and other essential components of a worldwide cloud computing standard that end users can embrace and providers can deliver. Ultimately, we'll address whether it's possible to achieve a consensus on next steps in standardization that will benefit all the stakeholders in the cloud computing ecosystem.

There's a wide range of standards organizations working on cloud computing. From protocols for managing clouds to consisten formats for virtual machines, there's lots to define. If you're building cloud strategies and want to ensure portability and avoid lock-in, it's criticlal that you understand the work of organizations such as the DMTF, SNIA, OGF, CSA, TM forum, and more. In this first session, we'll bring together a panel of representatives from various standards bodies to find out where standards are and what's coming, and try to answer the question, "What are the planned deliverables from standards groups in 2010?"

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

With an increased focus on lean IT and quick return on investment, calculating the hard numbers behind cloud economics is essential. Unlike traditional enterprise computing, with clouds, you can have all the capacity you want -- as long as you can pay for it. This panel of industry analysts, consultants, and end-users will look at various approaches for calculating the payoff of cloud computing, helping you to build realistic business cases and make better decisions about the adoption of on-demand computing.

Once you've built an application, you need to deploy it. While clouds eliminate much of the complexity of physical deployment, there's still work to do. How should you package your application? How can you deploy it easily on different clouds, with different topologies? How should you push updates to the application? In this session, we'll look at how different cloud platform vendors approach these issues. We'll hear from actual end users of these platforms, and have a candid discussion about cloud deployment.

This intensive session offers a deep dive into internal and mixed on-prem/off-prem cloud computing solutions. We'll look at virtualization, bare metal, Infrastructure-as-a-Service, and explore the products and services available today. Want to know whether to use SAN, NAS, or DAS for your cloud? How can you manage internal and external clouds from the same console? We'll discuss and showcase solutions that work today as well as explore those of the future in a 100% vendor agnostic environment. This is a blunt, pragmatic take on how enterprises build and deploy on-demand solutions within their own environments, and connect to external service providers.

State of Infrastructure Clouds - Presentation
• Exploration of public vs. private cloud architectures: who's got what now and how does it work?
• Examples of how infrastructure clouds are built, pod architectures, and scalability
• Mixing the architectures: VMware, Citrix XenServer, bare metal, and open source together?
• Mixing the model: how to combine internal and external clouds?
• APIs and vendor lock-in

Challenges in Adopting Private Clouds - Open Discussion
• Short 5-minute presentation with Killian Murphy on enterprise adoption challenges
• Open floor discussion and Q&A around strategies for selling your private cloud dreams

Hands-on with Open Nebula
• Building an open source infrastructure cloud in 5 minutes flat
• Architecture & recipes
• Scaling out

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Taught by the operations veterans who run cloud systems today, this day-long series of classes and real-world examples is designed to prepare IT professionals for running applications in cloud environments. If you’re in charge of IT operations, but want to know how to make the switch to on-demand platforms, this is the place to start.

You Willl Learn:

• How to deploy and automate applications in on-demand environments
• The trade-offs and benefits of Infrastructure versus Platform-centric clouds
• Implementing monitoring and management systems
• Creating a security plan on systems you don’t control
• Ensuring high availability and disaster recovery to mitigate problems
• Measuring and optimizing performance
• How best to work with specific cloud providers
• Handling billing and provisioning as loads and latency requirements change

While cloud computing is transforming every corner of IT, some of the most dramatic changes it's produced have been in the world of startups and new ventures. Because clouds offer pay-as-you-go economics and encourage experimentation, they make it easy for nascent companies to build applications quickly without taking on a lot of investment. What's more, they break down barriers to entry, offering even small players access to huge computational resources for work like genomics, structural analysis, and financial modeling. In this session, we'll hear from startups that have leveraged cloud platforms to get to market quickly and efficiently.

Intro to Big Data

What does data look like in the "cloud" era, and why is it a different beast than the classic way of managing data? What are the driving forces behind cloud/data-centric businesses, and how do we enable data-centric buisnesses?

Storing Big Data

With the rise of the NoSQL movement, we've seen a variety of ways to store data at scale. We'll take a hands on look at different Key-Value stores based on the speaker's experiences using HBase/Cassandra at Twitter, HBase and Memcached at Ning, custom data warehouse atop of S3 at Adknowledge. We'll finish up by looking at how to build a data warehouse in "the cloud" (e.g. with EC2 & S3).

Enterprises are reconsidering what IT can and can't do in the face of affordable, elastic computing. As they do so, they're redefining what the business can accomplish. Join this panel of enterprise cloud computing users as they discuss early wins such as public-facing web applications, testing, and parallel computing, and learn what's in store for them as they broaden the range of things for which they can use the cloud.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

You may be developing an application that runs on a single cloud today, but you'll want to keep your options open in case things change. Switching clouds isn't always easy: cloud providers have differing resource models, constraints, and gotchas. All of these pose potential risks of lock-in, presenting challenges for developers who need to consider how their code can work with more than just one cloud provider.
This panel brings together developers who've dealt with some of these challenges and built to specific cloud APIs with the people who built those APIs. It's a rare glimpse into the design decisions behind some of today's most prominent cloud computing platforms -- and perhaps even a glimpse into the future API feature plans of various cloud providers.

Once you've built an application, you need to deploy it. While clouds eliminate much of the complexity of physical deployment, there's still work to do. How should you package your application? How can you deploy it easily on different clouds, with different topologies? How should you push updates to the application? In this session, we'll look at how different cloud platform vendors approach these issues. We'll hear from actual end users of these platforms, and have a candid discussion about cloud deployment.

There's a wide range of standards organizations working on cloud computing. From protocols for managing clouds to consisten formats for virtual machines, there's lots to define. If you're building cloud strategies and want to ensure portability and avoid lock-in, it's criticlal that you understand the work of organizations such as the DMTF, SNIA, OGF, CSA, TM forum, and more. In this first session, we'll bring together a panel of representatives from various standards bodies to find out where standards are and what's coming, and try to answer the question, "What are the planned deliverables from standards groups in 2010?"

Hear industry visionaries discuss the growth and future of cloud computing.

With an increased focus on lean IT and quick return on investment, calculating the hard numbers behind cloud economics is essential. Unlike traditional enterprise computing, with clouds, you can have all the capacity you want -- as long as you can pay for it. This panel of industry analysts, consultants, and end-users will look at various approaches for calculating the payoff of cloud computing, helping you to build realistic business cases and make better decisions about the adoption of on-demand computing.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Hear industry visionaries discuss the growth and future of cloud computing.

Armed with an understanding of the most critical needs for standardization, this session will bring together leading cloud computing providers to track their progress on standardization. Is interoperability a reality? Will it ever be? What are the motivations for cloud providers to encourage portability, knowing it may increase churn? How do third-party tools and abstraction services create interoperability across platform-specific implementations? We'll look at how much interoperability end users can expect today, and where that's likely to change, hoping to find out what standardizations can be achieved by cloud providers without slowing innovation or value delivery to customers.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

This intensive session offers a deep dive into internal and mixed on-prem/off-prem cloud computing solutions. We'll look at virtualization, bare metal, Infrastructure-as-a-Service, and explore the products and services available today. Want to know whether to use SAN, NAS, or DAS for your cloud? How can you manage internal and external clouds from the same console? We'll discuss and showcase solutions that work today as well as explore those of the future in a 100% vendor agnostic environment. This is a blunt, pragmatic take on how enterprises build and deploy on-demand solutions within their own environments, and connect to external service providers.

State of Infrastructure Clouds - Presentation
• Exploration of public vs. private cloud architectures: who's got what now and how does it work?
• Examples of how infrastructure clouds are built, pod architectures, and scalability
• Mixing the architectures: VMware, Citrix XenServer, bare metal, and open source together?
• Mixing the model: how to combine internal and external clouds?
• APIs and vendor lock-in

Challenges in Adopting Private Clouds - Open Discussion
• Short 5-minute presentation with Killian Murphy on enterprise adoption challenges
• Open floor discussion and Q&A around strategies for selling your private cloud dreams

Hands-on with Open Nebula
• Building an open source infrastructure cloud in 5 minutes flat
• Architecture & recipes
• Scaling out

Data centers that support on-premise clouds have unique architectural constraints. This session reveals the design and construction of IaaS clouds. You'll learn about direct-attached-storage (DAS) vs. storage area networks (SAN), network topologies, physical isolation, and security considerations. We'll follow up with a Q&A session so you can find out how to build your own cloud offerings internally.

Hear industry visionaries discuss the growth and future of cloud computing.

IF-MAP is a relatively new protocol from the Trusted Network Connect Working Group (TNC-WG) that defines standard interfaces between endpoints on a network, making it possible to grant access to compute resources cleanly and securely. It's a standards-based way to share information. The protocol is now being deployed in a variety of IT infrastructure, and aims to make resources more fluid and dynamic while promoting interoperability across service providers. This session will provide an introduction to IF-MAP technology, describe use cases, and show how it will impact a wide range of applications, from network and physical security to IT automation, supply chain management, smart grids and cloud computing.

Clouds are on-demand, distributed, shared compute fabric. The underlying network holds all of this together, loading and storing virtual instances and linking enterprises to remotely hosted resources. What kinds of new demands will cloud computing place on existing network infrastructure? How will new traffic patterns force networks to evolve? And what are infrastructure providers and carriers doing to address these new demands? In this session, we'll look at the part the network plays in transportation, integrity, and orchestration of both public and private cloud resources, and what new services need to be built to support these changes. This panel of authors, vendors, and analysts looks at the changing role of the network in tomorrow's infrastructure.

Clouds are on-demand, distributed, shared compute fabric. The underlying network holds all of this together, loading and storing virtual instances and linking enterprises to remotely hosted resources. What kinds of new demands will cloud computing place on existing network infrastructure? How will new traffic patterns force networks to evolve? And what are infrastructure providers and carriers doing to address these new demands? In this session, we'll look at the part the network plays in transportation, integrity, and orchestration of both public and private cloud resources, and what new services need to be built to support these changes. This panel of authors, vendors, and analysts looks at the changing role of the network in tomorrow's infrastructure.

Taught by the operations veterans who run cloud systems today, this day-long series of classes and real-world examples is designed to prepare IT professionals for running applications in cloud environments. If you’re in charge of IT operations, but want to know how to make the switch to on-demand platforms, this is the place to start.

You Willl Learn:

• How to deploy and automate applications in on-demand environments
• The trade-offs and benefits of Infrastructure versus Platform-centric clouds
• Implementing monitoring and management systems
• Creating a security plan on systems you don’t control
• Ensuring high availability and disaster recovery to mitigate problems
• Measuring and optimizing performance
• How best to work with specific cloud providers
• Handling billing and provisioning as loads and latency requirements change

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

Once you've built an application, you need to deploy it. While clouds eliminate much of the complexity of physical deployment, there's still work to do. How should you package your application? How can you deploy it easily on different clouds, with different topologies? How should you push updates to the application? In this session, we'll look at how different cloud platform vendors approach these issues. We'll hear from actual end users of these platforms, and have a candid discussion about cloud deployment.

Hear industry visionaries discuss the growth and future of cloud computing.

In this final session, we'll bring providers and standard representatives together for an interactive, open-format discussion with end users and audience members. We'll look at moving data across clouds, virtual machine portability, identity and security standards, monitoring and management APIs, and other essential components of a worldwide cloud computing standard that end users can embrace and providers can deliver. Ultimately, we'll address whether it's possible to achieve a consensus on next steps in standardization that will benefit all the stakeholders in the cloud computing ecosystem.

This panel of security experts, attestation partners and cloud service providers will explore the various security challenges and threats facing the Cloud provider industry. Moderated by Scott Chasin, CTO of McAfee SaaS, this panel will discuss topics such as industry certification and standards as well as global regulatory issues and threat trends.

Once you've built an application, you need to deploy it. While clouds eliminate much of the complexity of physical deployment, there's still work to do. How should you package your application? How can you deploy it easily on different clouds, with different topologies? How should you push updates to the application? In this session, we'll look at how different cloud platform vendors approach these issues. We'll hear from actual end users of these platforms, and have a candid discussion about cloud deployment.

In this workshop, you'll learn how to design, provision, and deploy an application within AWS, understanding account setup, billing, service configuration, and scaling using the core infrastructure services.

You Will Learn

• How to set up your tools and environment to access Amazon Web Services
• Understand different storage options available in AWS and when to use which
• How to get started with Amazon EC2, Amazon S3, Amazon SimpleDB and Amazon Elastic MapReduce.

Workshop outline
Introduction to Amazon’s Infrastructure Web Services

A technical and business overview of Amazon Web Services, with specific attention on the infrastructure services. This session will highlight AWS benefits, latest features, pricing model, and major customer successes and use cases and also provide details on AWS Account, Access Identifiers, Usage and Billing. 30 minutes.

Creating Highly-Scalable Web Sites with the Amazon Elastic Compute Cloud
This session discusses how to create and deploy Amazon Machine Instances, walks through popular and common AMIs, reviews security and business issues, and gives special attention to programmatic monitoring and expansion (RunInstance API) within the cloud. 30 minutes. Amazon EC2 Lab

Amazon S3: Simple and Fast Storage
Explores the S3 architecture and shows common design patterns for working with S3 – both with EC2 instances and from public and private domains. REST, SOAP, and their applicability are also discussed. 30 minutes. Amazon S3 Lab

Amazon SimpleDB: The Cloud Database
An examination of the SimpleDB offering, focusing on usage (CREATE, GET/PUT/DELETE, QUERY) and the application and data model designs. 30 minutes. Amazon SimpleDB Lab

Web services knowledge required. Bring your own Laptop, Signup for AWS account (AWS will provide free credits for the workshop)

Reading:
Amazon EC2, Amazon S3, Amazon SimpleDB, Architecting for the Cloud

To get the full benefit of cloud computing, developers need to re-think how they build their applications from the ground up. Clouds offer flexibility, scalability, and reliability, but to really take advantage of all that on-demand computing can offer, we need to embrace new approaches to technologies such as structured data, storage, shared state, and asynchronous processing. This session looks at the critical design patterns developers need to adopt in order to maximize the advantages they can reap from cloud computing.

Cloud ROI just entered a new phase with the introduction of spot pricing. But wait; there's more! This panel of leaders will address cloud pricing and market system evolution and what it will mean for ROI. Buyer's councils, intercloud economics, new cloud resource allocation systems that use bidding and auctions to determine resources to invoke will all be part of this emerging cloudscape.

While early proponents of cloud computing focused on cost reduction and avoiding capital outlay, the real payoff for cloud computing may come from what's now possible. IT executives are reviewing projects they'd previously abandoned in the face of new technologies and limitless compute power. Join this panel of investors for a look at how the disruption of cloud computing is changing business and creating new opportunities in technology.

Ubiquitious computing -- the idea that computers blend into the background, becoming part of our everyday lives -- isn't a new idea. But it's taken the creation of public clouds, widely available broadband, and common applications to make it a reality. Today, each of us has dozens of computers, all connected to our work, our friends, and our lives. What does this mean for cloud computing going forward, as myriad mobile devices and millions of new users come online, looking for new ways to use our newfound connectedness? This panel will speculate on how ubiquitous computing will play out in the coming years.

Once you've built an application, you need to deploy it. While clouds eliminate much of the complexity of physical deployment, there's still work to do. How should you package your application? How can you deploy it easily on different clouds, with different topologies? How should you push updates to the application? In this session, we'll look at how different cloud platform vendors approach these issues. We'll hear from actual end users of these platforms, and have a candid discussion about cloud deployment.

There's a wide range of standards organizations working on cloud computing. From protocols for managing clouds to consisten formats for virtual machines, there's lots to define. If you're building cloud strategies and want to ensure portability and avoid lock-in, it's criticlal that you understand the work of organizations such as the DMTF, SNIA, OGF, CSA, TM forum, and more. In this first session, we'll bring together a panel of representatives from various standards bodies to find out where standards are and what's coming, and try to answer the question, "What are the planned deliverables from standards groups in 2010?"

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

There's no doubt that virtualization, automation, and service-centric architectures lead to cost efficiency and more agile information technology. But there are many ways to deploy clouds: Privately, atop on-premise hardware behind enterprise firewalls; publicly, through third-party service providers; or in a hybrid, blended model that leverages the best of both worlds. Which of these is right today? Why, and will this change? Join this panel for a look at the sweet spot of clouds and how utility computing will evolve in coming years.

This panel of end users and legal experts will look at ways of mitigating the inherent risks of share, on-demand environments, considering the changes that need to happen to IT governance and the offerings from cloud computing provider s. Panelists are experts in the fields of privacy, law, risk, and insurance, and have worked with both cloud users and providers in understanding potential liabilities of new cloud offerings.

What's the math behind cloud computing? In this opening session, Joe Weinman -- who coined the term "Cloudonomics" and writes and researches the economics of on-demand IT -- will discuss the inevitability of cloud computing, review his analysis of elastic computing and offer some counterintuitive insights into valuing the cloud. Bernard Golden -- CEO of Hyperstratus -- will provide nuanced insights into cloudonomics using some real world examples.

Cloud ROI just entered a new phase with the introduction of spot pricing. But wait; there's more! This panel of leaders will address cloud pricing and market system evolution and what it will mean for ROI. Buyer's councils, intercloud economics, new cloud resource allocation systems that use bidding and auctions to determine resources to invoke will all be part of this emerging cloudscape.

Clouds are on-demand, distributed, shared compute fabric. The underlying network holds all of this together, loading and storing virtual instances and linking enterprises to remotely hosted resources. What kinds of new demands will cloud computing place on existing network infrastructure? How will new traffic patterns force networks to evolve? And what are infrastructure providers and carriers doing to address these new demands? In this session, we'll look at the part the network plays in transportation, integrity, and orchestration of both public and private cloud resources, and what new services need to be built to support these changes. This panel of authors, vendors, and analysts looks at the changing role of the network in tomorrow's infrastructure.

Offline Processing with Hadoop

We will look at three main points:

1. Scalability, not performance
2. Simpler data-centers through PaaS (wide virtualization or clustering)
3. Hadoop is never used alone

Understanding the role of Hadoop in the Cloud and the Enterprise, the tools that sit on top of Hadoop, and Hadoop's relationship to traditional system.

The Mathematics of Batch-Processing Systems

The behavior of distributed, batch-processing systems can be counter-intuitive. In some circumstances doubling your processing power will increase your performance by 10x - while in others your performance will hardly increase at all. Small failure rates can have cascading effects with enormous negative impacts on performance. With some simple mathematics we will understand why these effects happen. By understanding the dynamics behind these systems, we will know how to effectively optimize our applications and choose an optimal cluster size.

Taught by the operations veterans who run cloud systems today, this day-long series of classes and real-world examples is designed to prepare IT professionals for running applications in cloud environments. If you’re in charge of IT operations, but want to know how to make the switch to on-demand platforms, this is the place to start.

You Willl Learn:

• How to deploy and automate applications in on-demand environments
• The trade-offs and benefits of Infrastructure versus Platform-centric clouds
• Implementing monitoring and management systems
• Creating a security plan on systems you don’t control
• Ensuring high availability and disaster recovery to mitigate problems
• Measuring and optimizing performance
• How best to work with specific cloud providers
• Handling billing and provisioning as loads and latency requirements change

You've deployed complex applications in the cloud. Now, how do you get the various components to work smoothly together? How can they grow and shrink as load changes, delivering the promised elasticity of on-demand environments and reacting to key business metrics. This is the challenge of orchestration: keeping a composed set of machines and services working smoothly together. In this session, we'll talk to experienced cloud developers and operators about the role orchestration plays in sustainable, adaptive applicaitons.

Clouds are on-demand, distributed, shared compute fabric. The underlying network holds all of this together, loading and storing virtual instances and linking enterprises to remotely hosted resources. What kinds of new demands will cloud computing place on existing network infrastructure? How will new traffic patterns force networks to evolve? And what are infrastructure providers and carriers doing to address these new demands? In this session, we'll look at the part the network plays in transportation, integrity, and orchestration of both public and private cloud resources, and what new services need to be built to support these changes. This panel of authors, vendors, and analysts looks at the changing role of the network in tomorrow's infrastructure.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

Cloud environments are shared environments, which means that despite your best efforts, someone else can impact your performance and uptime. What if a cloud neighbor doesn't play well with others? How can you be sure that your users are getting the availability you've promised, and the application performance to keep them happy and productive?

Monitoring and measurement of cloud applications is critical. For one thing, you pay for what you use. Inefficient applications cost more on your monthly bill, so understanding the capacity/performance equation has never been more important. For another, you're subject to systems and networks you don't control.
At the same time, monitoring on-demand environments brings its own challenges: many traditional monitoring options aren’t available in a cloud computing model where you don’t control the machines.

This half-day workshop looks at measuring performance and availability in cloud environments, with a particular focus on how to pinpoint sources of delay so you can lower costs and improve user experience.

You Will Learn:

• How to measure user experience in on-demand environments
• Tracking capacity and usage in utility models
• When to focus on performance optimization
• The most common sources of delay in cloud platforms

Salesforce.com was an early proponent of Software as a Service. But as the number of companies using the CRM application grew, users wanted to customize and extend the service. To address this, Salesforce.com made its development platform available to developers, created an entire software development ecosystem, and opened the App Exchange marketplace so developers could market what they'd created.

Force.com is Salesforce.com's development platform. It lets developers build a custom application from the ground up; add logic and extensions to existing applications; and publish the application with its own custom look and feel. Force.com's APIs allow developers to integrate external data sources and applications with what they've built.

This workshop will take you through every step of creating an application atop Force.com, from design to production. We'll use a combination of slides, demonstrations and discussion, helping attendees to understand the development process. We'll also provide additional resources and details for attendees hoping to dig deeper. We'll use the Force.com Workbook as a basis for illustration and discussion. A copy of the Workbook and platform API cheatsheets will be available to attendees as a takeaway.

You Will Learn:

• What a Force.com application is
• The Force.com model-driven application development
• Tools and Methods
• Concepts behind a Force.com application: objects, workflows and processes, custom pages, and sites
• Creating an Application Data Model
• Ways to add logic to an application.
• Designing processes, workflows, and triggers
• Information visibility
• Developing a custom look and feel for the application
• Making an application available on the web
• Integrating with other platforms and data sources
• How to utilize Salesforce.com's App Exchange
• The kinds of licenses needed to use Force.com

There's no doubt that virtualization, automation, and service-centric architectures lead to cost efficiency and more agile information technology. But there are many ways to deploy clouds: Privately, atop on-premise hardware behind enterprise firewalls; publicly, through third-party service providers; or in a hybrid, blended model that leverages the best of both worlds. Which of these is right today? Why, and will this change? Join this panel for a look at the sweet spot of clouds and how utility computing will evolve in coming years.

Cloud Business Summit brings together industry leaders to explore, discuss and debate the business models, strategy and future opportunities surrounding cloud computing. It is the definitive executive-level thought leadership program focused on the impact of the cloud as a platform to drive innovation and growth in the market.

Top entrepreneurs and executives from software, infrastructure and services companies who are building their cloud strategies will network with venture capitalists, investment banks, law firms and channel partners to explore current and future opportunities in cloud computing. Produced by TechWeb, and hosted by MR Rangaswami of the Sandhill Group, the event carries on the tradition of the Software 200X events in the Silicon Valley.

There's no doubt that virtualization, automation, and service-centric architectures lead to cost efficiency and more agile information technology. But there are many ways to deploy clouds: Privately, atop on-premise hardware behind enterprise firewalls; publicly, through third-party service providers; or in a hybrid, blended model that leverages the best of both worlds. Which of these is right today? Why, and will this change? Join this panel for a look at the sweet spot of clouds and how utility computing will evolve in coming years.

Once you've built an application, you need to deploy it. While clouds eliminate much of the complexity of physical deployment, there's still work to do. How should you package your application? How can you deploy it easily on different clouds, with different topologies? How should you push updates to the application? In this session, we'll look at how different cloud platform vendors approach these issues. We'll hear from actual end users of these platforms, and have a candid discussion about cloud deployment.