Cloud Economics Conference

Track Chair:
Joe Weinman
Communications, Media, and Entertainment Industry Strategic Programs,
HP

Cloud technology doesn't matter at all unless compelling business benefits drive adoption. Public cloud computing services offer usage-sensitive pricing models, but possibly at a premium to enterprise do-it-yourself. Some claim that cloud computing is overhyped and at the peak of inflated expectations, others that all IT will shortly run in the cloud. No one seems to agree on benefits of cloud computing and how to quantify them. In this track, the leading proponents of Cloudonomics will provide detailed analytical methods, case studies, and benchmark data to help session attendees understand how to assess benefits, avoid myths, and solidly plot a roadmap for cloud adoption.

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Tuesday, March 8
11:15 AM – 12:15 PM	Cloudonomics: Private, Public, or Hybrid? - Location: Grand Ballroom E How should one quantify the ROI, costs, and benefits of cloud alternatives? What are the cost drivers of private, public, and hybrid delivery models, and how will they evolve over time? Is pay-per-u… More ▶ Speaker - Joe Weinman, Communications, Media, and Entertainment Industry Strategic Programs, HP Joe Weinman leads a global team focused on strategy and industry solutions for the communications, media, and entertainment verticals in HP's Worldwide Industry Solutions organization. He is a long-time veteran of the industry, having held positions of increasing responsibility at the world's largest telecommunications company, and is a frequent keynoter, a prolific inventor, and an author/blogger. He is a well-known cloud computing evangelist, creating “Cloudonomics,” at the intersection of cloud computing, ROI / business value, and economics.
1:15 PM – 2:15 PM	Clearing Up Cloud Computing - Location: Grand Ballroom E Hear from the McKinsey's lead cloud partner discuss where the economic opportunity for enterprises can really be found and how tech firms can go after it.… More ▶ Speaker - William Forrest, Principal, McKinsey and Company William Forrest is a principal of McKinsey and Company in Chicago. He previously served as senior manager of Deloitte Consulting, where he managed the development of business management programs for clients such as JPMorgan Chase and Morgan Stanley. Previously, as director of AAC Associates, he directed and managed the Clinton-Gore 1996 campaign database, including the presidential inauguration database project. He also served as vice president of the Leadership Institute. William received his master’s degree in politics from Edinburgh University.
2:30 PM – 3:30 PM	The Economics of the Cloud - Location: Grand Ballroom E In this session, the co-author of the recent Microsoft whitepaper “The Economics of the Cloud,” reviews his in-depth analysis leading to the conclusion that public clouds offer dramatic co… More ▶ Speaker - Rolf Harms, Director, Corporate Strategy, Microsoft Rolf Harms is Director, Corporate Strategy at Microsoft. His main focus has been on the industry transition to the cloud and on shaping Microsoft’s role in it. He led the team that developed the Go-To-Market plans for Windows Azure before its announcement in 2008. He also developed a number of internal cloud strategy memos for the company’s Senior Leadership Team and the Board of Directors. More recently, Rolf authored a whitepaper that was published by Microsoft, titled “The Economics of the Cloud”. Rolf previously worked at SAP and management consulting firm Mitchell Madison Group and holds an MBA from UC Berkeley, Haas School of Business.
3:45 PM – 4:30 PM	How Does ROI Drive Architecture? - Location: Grand Ballroom E Learn from this panel of experts as they review and discuss the optimal ways to make informed decisions and plot the roadmap for business-justified cloud adoption. The panel will cover differences in… More ▶ Moderator - Joe Weinman, Communications, Media, and Entertainment Industry Strategic Programs, HP Joe Weinman leads a global team focused on strategy and industry solutions for the communications, media, and entertainment verticals in HP's Worldwide Industry Solutions organization. He is a long-time veteran of the industry, having held positions of increasing responsibility at the world's largest telecommunications company, and is a frequent keynoter, a prolific inventor, and an author/blogger. He is a well-known cloud computing evangelist, creating “Cloudonomics,” at the intersection of cloud computing, ROI / business value, and economics. Panelist - James Staten, Vice President & Principal Analyst, Forrester Research James serves Infrastructure & Operations professionals providing insights and best-practice use of emerging infrastructure technology and services trends including cloud computing (IaaS and public and private clouds), strategic rightsourcing, infrastructure consolidation, and application-specific infrastructure optimizations. Staten is the author of best-practice analysis on maturing your virtualization practices, building a cloud computing consumption strategy, and optimizing Web site infrastructures for blazing fast performance. He also advises clients on IT's role in business empowerment and HERO enablement. Panelist - Randy Bias, CEO, Founder and Cloud Strategist, Cloudscaling Randy is the expert cloud providers like VMware, EngineYard, Internap, and GoGrid consult when they need help. His cloud strategy consulting firm, Cloudscaling, advises Fortune 500 companies like Kaiser Permanente with their internal cloud initiatives. He has driven innovations in infrastructure, IT, Operations, and 24×7 service delivery since 1990. He was the technical visionary on the executive team of GoGrid & ServePath, a major cloud computing provider. Prior to GoGrid, he built the world's first multi-cloud, multi-platform cloud management framework at CloudScale Networks, Inc. Randy is recognized as one of the top cloud bloggers and twitterers. The Cloudscaling blog has tens of thousands of page views every month. In addition to his contributions as a top cloud blogger, Randy's open licensing of the GoGrid API inspired many others to open license their cloud APIs including Sun Microsystems, Rackspace Cloud, and VMware's vCloud. Panelist - Ravi Rajagopal, Vice President & Client Partner; Adjunct Professor, Technology Management, CA Technologies; New York University Ravi Rajagopal is a seasoned technology executive with 20 years of experience in the areas of sales, delivery, operations, and financial management. He has led and managed worldwide organizations that deliver innovative and practical technical business solutions As Vice President & Client Partner, Flagship Accounts, Ravi manages multiple Accounts – large global corporations and governments, and advises CIOs on both on strategy and implementation of IT including Cloud. Ravi is also an Adjunct Professor at New York University. He is currently teaching a graduate course on Cloud Computing that provides the fundamental knowledge related to the principles, economics, technology & management of cloud computing. Ravi joined CA in 2006, and prior to CA, Ravi held several senior management positions at AT&T. During his 17 years of progressive leadership tenure at AT&T he led multiple business organizations including the worldwide network consulting and professional services organization that provided vision, defined strategy & developed technology driven solutions to address the business needs for corporations and governments around the globe. He sold & delivered hundreds of millions in services engagements. He built enduring C level client relationships, and received numerous awards including outstanding sales achievement, gold standing ovation, and has been elected to the AT&T leaders’ council. Ravi is active with multiple charitable organizations. He is co-founder of an international organization involved in helping underprivileged and physically and mentally challenged children in India. Ravi holds multiple degrees including a masters’ degree in computer science from Queens College of City University of New York, a master’s degree in theoretical physics from University of Mysore, India, and has completed extensive graduate work in Electrical Engineering at Columbia University, New York.
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